FreakOut, Asia’s leading Ad Tech solution provider, announces the integration of IAS (Integral Ad Science) brand safety solution into its platform. This strategic move reinforces FreakOut’s commitment to providing advertisers with a comprehensive solution that combines brand safety and relevance, thus promoting brand suitability for their campaigns.

With an already established reputation for delivering contextually relevant ads on premium publishers, FreakOut’s integration with IAS introduces a robust layer of brand safety in its tech stack. This integration will allow FreakOut to ensure that all their traffic is verified to reduce IVT, increase viewability and mitigate brand risks. The new implementation applies to Video and Rich Media formats and promotes a secure advertising experience from end to end. It will also push for higher advertising standards with the inclusion of metrics such as time spent on creative.

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“Our decision to integrate IAS brand safety trackers is a proactive measure aimed at elevating the quality of our traffic and gaining deeper insights into publisher performance”

— Mohitosh Negandhi, Director, Regional Business

“Our decision to integrate IAS brand safety trackers is a proactive measure aimed at elevating the quality of our traffic and gaining deeper insights into publisher performance,” said Mohitosh Negandhi, Director, Regional Business at FreakOut. “This not only enables us to uphold the utmost hygiene in our client’s campaigns but also grants us access to valuable supplementary metrics. By understanding our traffic, we can take pre-emptive measures to enhance the overall value we bring to this ecosystem and elevate publisher revenues by improving campaign performance.

FreakOut is looking at creating a transparent advertising ecosystem, delivering the finest traffic to its advertisers, empowering publishers to take corrective action, and executing campaigns confidently without worrying about brand risk or ad fraud, all while ensuring that the right message is shown to the right audience at the right time and in the right way. This strategic partnership fosters trust between publishers, advertisers, and their audiences, which is more crucial than ever in today’s landscape.

By offering a holistic solution that combines brand safety and relevance, FreakOut continues to deliver on brand suitability and uphold its position as a trusted partner in the Ad Tech industry.

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