NBCUniversal’s Krishan Bhatia Elected Vice Chair

New Board Members Include Top Executives from Unilever, Google, and the National Football League

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization’s Board of Directors. Garrubbo has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, who has been on the board since February 2019, was elected to serve as Vice Chair.

Marketing Technology News: How to Start Creating the Change Advertising Needs

“Having worked across different disciplines within media and marketing, I have been able to experience first-hand the vital role that IAB plays in driving the industry forward,” said Garrubbo. “There has never been a more important time to be part of IAB as the industry is going through a tremendous reset and reinvention. I look forward to working alongside IAB CEO David Cohen, the Board of Directors, and IAB members to help guide this industry forward and to continue to ensure that we create vibrant marketplaces that foster innovation and collaboration.”

“Gina is not only an industry veteran, she is also an IAB veteran having served board terms more than two decades ago. During her tenure with IAB she helped create some of the first guidelines for brands and publishers in the digital space, and today continues to drive advancements to move our industry forward,” said David Cohen, Chief Executive Officer, IAB.

Cohen continued, “Gina and Krishan are two of the most well-respected and forward-thinking executives across the media and marketing landscape, they have led teams that are responsible for many of the products and programs that have driven the industry forward, and we look forward to bringing their expertise to the IAB membership.”

New members of the IAB Board of Directors elected for a three-year term include:

• Renie Anderson, Chief Revenue Officer and Executive Vice President, NFL Partnerships, National Football League
• Jerry Dischler, Vice President and General Manager, Ads, Google
• Rob Master, Vice President, Media and Digital Engagement, Unilever

• Alysia Borsa, President, Meredith Digital
• Debi Chirichella, President, Hearst Magazines
• Tom Fochetta, Senior Vice President, Sales & Marketing, Samsung Ads
• Chris Guenther, Senior Vice President, Global Head of Programmatic, News Corp
• Jean-Philippe (JP) Maheu, Vice President, Client Services, U.S., Twitter
• Joy Robins, Chief Revenue Officer, The Washington Post
• Rik van der Kooi, Corporate Vice President, Microsoft Advertising

The remaining IAB Board of Directors is comprised of the following:

• David Cohen, Chief Executive Officer, IAB
• Eric Danetz, Head of Revenue, Reuters
• Konrad Feldman, Founder and CEO, Quantcast
• Rajeev Goel, Chief Executive Officer & Co-Founder, PubMatic
• Anneka Gupta, President and Head of Products & Platforms, LiveRamp
• John Halley, Chief Operating Officer, Advertising Revenue, and Executive Vice President, Advanced Marketing Solutions, ViacomCBS
• Jeremy Hlavacek, Chief Revenue Officer, IBM Watson Advertising
• Jesse Horwitz, Co-CEO and Co-Founder, Hubble Contacts
• Jia Hyun, Vice President, Marketing Solutions, LinkedIn
• Julie Jacobs, Executive Vice President and General Counsel, Verizon Media
• Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast
• Seth Ladetsky, Senior Vice President, Sales & Client Partnerships and Head of Digital eSports Sales Strategy, Turner Sports
• Alan Moss, Vice President, Global Advertising Sales, Amazon Advertising
• Peter Naylor, Vice President Sales, America, Snap, Inc.
• Kimberly Norris, Group Vice President, Advanced Advertising Sales, Spectrum Reach
• Nicolle Pangis, Chief Executive Officer, Ampersand
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal
• Scott Rosenberg, Senior Vice President & General Manager – Platform Business, Roku
• David Spector, Co-Founder & Co-CEO, Third Love
• Nada Stirratt, Vice President, North America Global Business Group, Facebook
• John Trimble, Chief Revenue Officer, Pandora
• Lisa Valentino, Executive Vice President, Addressable Brand Solutions, The Walt Disney Company
• Julie Van Ullen, Managing Director, U.S. Sales, Rakuten Advertising
• Deborah Wahl, Global Chief Marketing Officer, General Motors
• Joe Zawadzki, Chief Executive Officer, MediaMath

Ex-officio members include:

• Miranda Dimopoulos, Chief Executive Officer, IAB SEA + India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Stu Ingis, Chairman, Venable LLP (IAB BOARD SECRETARY)
• Rich LeFurgy, General Partner, Archer Advisors (IAB BOARD FOUNDING CHAIRMAN)
• David Moore, Chief Executive Officer, BritePool
• Randall Rothenberg, Executive Chair, IAB (IAB EXECUTIVE CHAIR)
• John Toohey, Vice President, Finance, Cumulus (IAB BOARD TREASURER)

Marketing Technology News: Alation Launches New Company Initiatives To Further Support Women In Data And Technology