Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns in driving strong business outcomes, recently underscored by StarHub’s 48% reach uplift for their live cricket campaign

GroupM, WPP’s media investment group, announced the launch of its advanced digital out-of-home (DOOH) solutions and technology suite Sightline in Singapore. Developed by GroupM Nexus, Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio that delivers highly impactful programmatic creatives. 

“We’re thrilled to officially launch our innovative DOOH technology to serve businesses across Singapore,” said Josh Quek, Managing Director of Sightline Singapore at GroupM Nexus. “Our proprietary technology is designed to help brands make the most of their advertising budget by providing them with the insights they need to create cost-efficient and impactful campaigns that drive tangible results.” 

Over the past months, Sightline has helped several brands plan, execute, and measure the effectiveness of their DOOH campaigns in driving business outcomes as well as integrate DOOH into their omni-channel strategy.

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In Singapore, Sightline recently supported StarHub to raise awareness of their live cricket offering amongst cricket fans through cost-efficient DOOH that avoided wastage. By leveraging Sightline’s proprietary technology to build a 360-degree portrait of the cricket fan, relevant screens were precisely activated which resulted in an optimised campaign that yielded higher target audience reach. Cumulatively, it recorded a Clear Channel reach uplift of over 36% and more than 48% reach uplift in Focus Media. 

Through Sightline, GroupM Nexus helps brands harness data insights such as audience movement patterns to create targeted campaigns that reach the right audiences at the right time. The end-to-end DOOH suite allows brands to measure and optimise their campaigns in real-time and at scale, making it easier to adjust ads, creatives, and targeting as needed. This not only saves time and money but also ensures that campaigns are always on track to deliver optimal results.

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), GroupM Investment, and GroupM Motion Entertainment.

 Sightline is GroupM’s advanced programmatic DOOH solutions and technology suite. It helps to plan, execute, and measure client’s DOOH campaigns as well as integrate them into a holistic omni-channel programmatic strategy at scale. Leveraging the best of GroupM’s talent and expertise, Sightline enables brands to achieve greater value through their media investments by deploying more engaging and intelligent campaigns that drive measurable business outcomes.

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