The Hoth’s New PPC Service Is the Newest Addition to the Hoth’s Extensive Portfolio of Products Designed to Help Businesses Drive More Traffic and Leads to Their Website

Paid traffic is one of the most powerful ways to drive new leads & business, but many companies find it difficult to generate positive ROI as competition grows each year and ad networks become more complex. The HOTH recently launched a service to help businesses advertise on Google and generate high-quality leads.

Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing the numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform. Through The HOTH’s innovative paid advertising process, not only are these mistakes avoided, but campaigns are put on a strategic path to ROI.

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The HOTH’s Managed PPC Service includes market analysis and campaign design, advanced optimization strategy, high-converting landing pages, a dedicated campaign manager, and transparent reporting.

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To demonstrate how The HOTH PPC works, The HOTH released a case study: “E-Commerce PPC Case Study – Reduced Cost Per Lead By 85%.” In this case study, The HOTH shows how they took an existing campaign, dropped the lead cost by over 85%, saved the client thousands in ad spend, and 6x’d the monthly lead count. This client sells high-end specialty home goods that have prices starting at $5k+. The HOTH did an audit and uncovered huge opportunities. The first thing they did was figure out exactly where every cent was going with proper tracking. And to achieve the results mentioned above, they optimized the campaign with their specific process and implemented a focused landing page.

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