Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers
Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and Connected TV (CTV), announced a partnership agreement with JamLoop, a streaming TV (OTT) and video advertising buying platform, to offer audience-based targeting capabilities for media buyers.
Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop’s audience targeting solution, built specifically for OTT/CTV platforms, to reach television viewers consuming content across streaming apps, advertising-based video on demand (AVOD) and broadcast and cable networks. Tru Optik’s “OTT first” approach is anchored in household-level signals – including CTV device signatures – that ensure high-fidelity targeting and measurement across all smart TV, gaming console and connected devices.
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“With OTT fast becoming the main form of professionally produced television consumption in the U.S., local and national advertisers are developing new media buying strategies to reach consumers within this landscape,” said Frans Vermeulen, COO of Tru Optik. “JamLoop’s proprietary buying platform – which now integrates Tru Optik Identity Resolution and OTT Data Marketplace – provides these advertisers with the ability to buy targeted, measurable and brand-safe premium video inventory, as well as offering transparency regarding audience reach and frequency during and after campaigns have run.”
“Partnering with Tru Optik, the leading OTT Identity Resolution leader, enables JamLoop to offer advertisers audience-based targeting built specifically for OTT/CTV,” said Leif Welch, Founder and CEO of JamLoop. “Our platform philosophy is to bring complete transparency to the media buying process for every impression we deliver on behalf of our clients and platform partners. Now, our real-time reporting dashboard will let media buyers know exactly what audience segments their campaigns are reaching from start to finish.”
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TV sales rep powerhouse Katz Media Group, works with JamLoop to offer innovative OTT and video buying solutions to advertisers. “We are thrilled to see this technology partnership come together. JamLoop’s programmatic platform, coupled with Tru Optik’s insights, will boost targeting capabilities for marketers and further strengthen the data-driven, programmatic solutions Katz brings to the advertising community,” said Mark Gray, CEO of Katz Media Group.
The OTT Data Marketplace is synced to Tru Optik’s patented Household GraphTM of more than 80 million homes, representing nearly 95 percent of U.S. viewers of ad-supported OTT content.
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