The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP
Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness …
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights …
Syncsort Acquires Pitney Bowes’ Software Solutions Business to Create a Leading Data Management Platform
Transformational Acquisition Strengthens Data Quality Software Leadership Combines Best-in-Class Location Intelligence, Data Enrichment, Customer Information Management and Engagement Solutions with …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Kasten Secures $14 Million Series A
Led by Insight Partners, the Cloud-Native Data Management Company Is Positioned to Take Advantage of Enterprise Demand and Accelerate Their …
Neustar’s Identity Data Management Platform Recognized by Independent Research Firm
Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics Neustar, Inc., a trusted, neutral provider …
OneMarket Introduces First Customer Activation Platform Dedicated to Retail
First-of-its-kind Platform Pairs Data Management and Customer Engagement to Transform How Retailers Monetize Customer Relationships OneMarket, announced the availability of …
Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data
Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and …
Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook
Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with …
Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising
Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to …
Here & Now: Create Meaningful Marketing Moments with Location Intelligence
Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized …
Okera Introduces Attribute-Based Access Control for Data Lake Security and Access Management
Automates Sensitive Data Tagging and Policy Assignment for Managing Access at Scale Okera, the leading active data management company for …
TransUnion Extends Digital Marketing Efforts into the Advanced TV Space
TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media …
Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round
Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for …
New Partnership with Microsoft and LinkedIn to Power up Adobe Experience Cloud
When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the …
Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers
Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience …