Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a …
IRI Collaborates with Oracle to Integrate and Govern Data in the Cloud
Secure Cloud Infrastructure Spins Up Fast Data Management and Masking Solutions Innovative Routines International (IRI), a/k/a The CoSort Company — …
Boomi Completes Acquisition of Unifi Software
Boomi Announced Intent to Acquire Unifi Software in December 2019 Boomi, a Dell Technologies business, announced it has completed its …
Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new …
Boomi Announces Intent to Acquire Unifi Software
Unifi provides industry-leading data cataloging and data preparation platform Boomi, a Dell Technologies business, announced it has entered into a …
Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide
Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data …
Tru Optik Enters Partnership with JamLoop to Enhance OTT Campaign Audience Targeting Capabilities
Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers Tru Optik, the most widely used audience …
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds
Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown …
Understanding Customer Data Platforms
Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) …
Ordergroove Taps Ralph Robertson as CRO to Continue Accelerated Growth
Experienced marketing technology executive brings proven success in serving leading brands Ordergroove, the leader in relationship commerce, announced that Ralph …
Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising
Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) …
Audigent Secures $6.7 Million Series A Financing Round Led by Raised In Space
Next-Generation First-Party Data Monetization Platform Will Aggressively Accelerate Sales, Marketing, and Product Innovation Audigent, the “2.0” data management platform (DMP) and …
TimeXtender and Affirma Form New Partnership to Provide Discovery Hub® Across the United States
With an ever-growing number of companies around the world needing to build out their data estate on the Microsoft platform …
Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities
Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of …
Rakuten TV Launches its AVOD Service in Europe
The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP
Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness …
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights …