Browsing Tag

data management platform

Tremor Video Set to Launch TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices Tremor Video, the leading programmatic video platform, today announced the upcoming launch of its data-driven TV Intelligence offering. Building upon Tremor International Ltd. (AIM: TRMR)’s continued growth and proven experience in the realms of Connected TV (CTV) and addressable TV retargeting, this solution will allow advertisers to reach the most relevant consumers with precision using a…

Digital Marketing 2021 Survey: How COVID-19 Has Influenced Companies’ Strategies

Survey of 1,000 companies in UK, Germany and Italy identifies 2021 marketing priorities and trends Almost half of UK eCommerce companies surveyed have increased their sales in the past year 65% of marketers have accelerated digital and technology innovation more than they had planned due to the pandemic 61% report that their customer engagement platform has contributed significantly to growth in 2020 63% struggle with having unconnected data sets and only a partial view of customer behavior…

Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management Platform

New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen Advocado, a cross-media data management platform (DMP) fueling advertising performance, announced a suite of new capabilities and features for its platform that deliver entirely new data, analytics, attribution and advanced applications to advertisers worldwide. With a focus on uncovering new and actionable real-time, real-world data, the updates not only simplify how advertisers, agencies and channel partners can…

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

How Retail Brands can Attain Success With Data Management Platforms

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from ChannelAdvisor (E-Commerce), Genus AI (AI/ML), Riversand (Data Management Platform), Vyopta (Unified Communications), and BrandMaker (CRM). ChannelAdvisor Introduces Shoppable Media ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced the launch of Shoppable Media, a comprehensive suite of…

TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Lifesight (Analytics), Claravine (Data Management Platform), EX.CO (Content), Braze (Customer experience), Twilio (Customer Data Platform). Lifesight Launches Customer Intelligence Platform Lifesight, a customer intelligence company, officially launched it’s brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is…

TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik. Tru Optik is the most relied upon data marketplace and data management platform for connected TV, streaming audio and gaming. Their patented household graph of more than 80 million U.S. homes enables household-level identity, targeting and…

BIGtoken Launches TotalOptOut.com, Giving Consumers More Power Over Their Data

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new website, TotalOptOut.com, to enable consumers to limit the information that is collected and stored from their devices and browsers. The launch of this site aligns with the company’s mission to provide everyone on the Internet choice, transparency, and compensation for their digital data. Marketing Technology News: Experian’s CrossCore Is Now Available on Microsoft Azure Active Directory TotalOptOut.com offers a selection…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Chorus.ai (Conversation Intelligence), IPinfo (Data Management Platform), Edmunds (Behavioral Marketing), IPC (Speech Recognition), and Regalix (Sales Enablement). Chorus.ai Launches Most Advanced Outcome-Based Analytics in CI Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced new advanced analytics capabilities in the platform that…

New BIGtoken Consumer Research Study Reveals How TV and Movie Consumption Behaviors Changed Throughout the Global Pandemic

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares BIGtoken users’ TV and movie consumption behaviors one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their TV and movie consumption behaviors. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Mastercard Launches Frictionless…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data

New investment, led by Octopus Ventures, will be used for US expansion and R&D 8 out of 10 top UK publishers now using Permutive Company now sees 15 billion ad impressions across its platform Customers include BuzzFeed, Penske, The Financial Times, The Guardian, Business Insider, The Daily Telegraph, The Economist, Bell Media, NewsUK and MailOnline Permutive – the publisher-focussed data management platform – announces it has raised $18.5 million Series B funding, led by Octopus Ventures with participation from…

Data Dynamics Introduces the Unified Unstructured Data Management Platform

Accelerating Enterprise Hybrid Cloud unstructured data management with Industry-Leading Capabilities for Metadata Analytics, File Content Analytics, File to Object Mobility, and Privacy Risk Classification Data Dynamics, the leader in hybrid cloud file management, today announced the release of Insight AnalytiX 1.1 and StorageX 8.2 as part of its new Unified Unstructured Data Management Platform. Insight AnalytiX is the newest addition to the Data Dynamics product family and delivers file content analytics plus remediation…

Merkle Launches Rapid Audience Layer Solution for Retail Marketers

RAL Retail allows businesses to integrate point-of-sales, CRM, and online data in a matter of weeks Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Rapid Audience Layer (RAL) Retail, a cloud-based, data management platform for retail marketers. The retail solution is now available to help support Merkle partners during the pandemic. Geared for small to mid-sized retail businesses that want to quickly begin using a data-driven approach for their marketing programs,…

Entravision Announces Launch of Entravision Digital

Consolidates Digital Media, Consumer Insights and Technology Businesses Under the Entravision Brand Entravision Communications Corporation, a leading global media and marketing technology company that engages consumers, announced today the launch of Entravision Digital, which consolidates its digital reach, data, creative and programmatic capabilities into a unified solutions offering. Entravision Digital unites the performance and branding capabilities of its technology platforms, providing a full-funnel marketing stack…

Hewlett Packard Enterprise Delivers the Cloud Experience Everywhere with the General Availability of HPE GreenLake Central

HPE GreenLake Central helps customers run, manage, and optimize their hybrid cloud estate using a single as-a-Service platform across public and private clouds, datacenter and edge workloads New and expanded HPE GreenLake partnerships with Cohesity, Qumulo and CyrusOne add data management and file storage capabilities, as well as extended co-location options Hewlett Packard Enterprise (HPE) today announced that HPE GreenLake Central, unveiled in December 2019, is now generally available for HPE GreenLake customers. This…

Kasten Introduces K10 Data Management Platform v2.5 for Easier Kubernetes Data Backup and Mobility

Cloud-Native Transformation Framework with Application Transformation and Data Transformation Engines improves reliability, mobility, and automation for simplified Kubernetes data management Kasten, the market leader for Kubernetes Data Management, announced the general availability of Kasten K10 v2.5. Purpose-built for Kubernetes, K10 provides enterprise operations teams with an easy-to-use, scalable, and secure system for backup and restore, disaster recovery, and mobility of Kubernetes applications. The new release…

TechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…