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data management platform

TechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

IRI Collaborates with Oracle to Integrate and Govern Data in the Cloud

Secure Cloud Infrastructure Spins Up Fast Data Management and Masking Solutions Innovative Routines International (IRI), a/k/a The CoSort Company -- a leading data manipulation and security ISV and Silver level member of Oracle PartnerNetwork (OPN) -- announced that the IRI Voracity data management platform will run on Oracle Cloud Infrastructure (OCI).  - more -  Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable, and highly secure cloud execution of…

Boomi Completes Acquisition of Unifi Software

Boomi Announced Intent to Acquire Unifi Software in December 2019 Boomi, a Dell Technologies business, announced it has completed its acquisition of Unifi Software. Boomi previously announced the intent to acquire Unifi Software in December 2019 to expand the company's industry leading integration and data management platform to accelerate successful, data-driven insights for customers. Marketing Technology News: Sprint Unveils Certainty Network Design Model To Unite Full Business Solution Portfolio With Unifi, Boomi…

Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting

Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud's Data Management Platform (DMP). With this agreement, Gamut, a business started by Cox Media Group and a leader in local over-the-top (OTT) advertising, will use Nielsen's DMP to help advertisers achieve a richer understanding of consumers, intelligently target audiences, and drive better business outcomes. As OTT platforms continue…

Boomi Announces Intent to Acquire Unifi Software

Unifi provides industry-leading data cataloging and data preparation platform Boomi, a Dell Technologies business, announced it has entered into a definitive agreement under which Boomi will acquire Unifi Software. The acquisition expands Boomi's industry leading integration and data management platform to accelerate successful, data-driven insights for customers. Unifi Software provides market-leading intelligent data discovery, catalog, and preparation offerings built on a cloud technology stack. Using this technology,…

Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide

Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data management platform (DMP) Audigent is announcing the release of Smart PMPs™, a first-to-market data + inventory product that will transform the way that advertisers buy programmatic inventory and data. PubMatic, a premium digital advertising technology company, will be the first supply partner to support the product. In combining PubMatic's premium publisher inventory and Audigent's…

Tru Optik Enters Partnership with JamLoop to Enhance OTT Campaign Audience Targeting Capabilities

Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and Connected TV (CTV), announced a partnership agreement with JamLoop, a streaming TV (OTT) and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage…

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown Customers To help organizations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising systems, the latest updates to Oracle CX Unity enable organizations to provide personalized and contextual experiences across…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Ordergroove Taps Ralph Robertson as CRO to Continue Accelerated Growth

Experienced marketing technology executive brings proven success in serving leading brands Ordergroove, the leader in relationship commerce, announced that Ralph Robertson has joined its leadership team as Chief Revenue Officer (CRO). In this role, Robertson will leverage his 20+ years of experience building global sales organizations and developing successful go-to-market strategies for both private and publicly held SaaS companies to expand Ordergroove’s position as the leading SaaS platform for driving recurring…

Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising

Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 percent of U.S. consumers play video games on at least one device, there…

Audigent Secures $6.7 Million Series A Financing Round Led by Raised In Space

Next-Generation First-Party Data Monetization Platform Will Aggressively Accelerate Sales, Marketing, and Product Innovation Audigent, the "2.0" data management platform (DMP) and leading edge "data agency" announced it has completed a $6.7 million Series A round of financing. The funding will allow Audigent to continue its expansion as the premier first-party data platform for the entertainment, sports and lifestyle verticals. Raised In Space, a joint venture between Ithaca Holdings and Ripple's Xpring, led the investment…

TimeXtender and Affirma Form New Partnership to Provide Discovery Hub® Across the United States

With an ever-growing number of companies around the world needing to build out their data estate on the Microsoft platform to get to data insights faster, TimeXtender has announced a new partnership with Affirma, a Bellevue Washington-based technology services company with a 17-year history of success with Microsoft and Salesforce applications as well as custom development. This agreement with TimeXtender, a recognized global software company enabling instant access to any type of data in the organization to support…

Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities

Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of the world’s leading providers of high quality, GDPR conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH audience targeting and campaign measurement, enabling advertisers to create more effective campaigns. Ada manages and activates billions of audience and location data points to create new intelligence about people’s real and recent behaviours,…

Rakuten TV Launches its AVOD Service in Europe

The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of the leading video-on-demand platforms in Europe, announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include…

Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising

Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced plans to power a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will roll out in Q4 2019 in beta and become commercially available in 2020, offering OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms,…

Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP

Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness every quarter. Today, it’s time for Arm Treasure Data to make the buzz. Arm Treasure Data is turning a new chapter in its Customer Data Platform with enhanced Artificial Intelligence and Machine Learning capabilities. The CDP provider has announced new product capabilities and features. These include Treasure Boxes and Custom Scripts. The new features would enable accelerate…

Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, the world’s leading provider of sports data and content, announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators. As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of…