What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Kasten Secures $14 Million Series A
Led by Insight Partners, the Cloud-Native Data Management Company Is Positioned to Take Advantage of Enterprise Demand and Accelerate Their …
Neustar’s Identity Data Management Platform Recognized by Independent Research Firm
Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics Neustar, Inc., a trusted, neutral provider …
OneMarket Introduces First Customer Activation Platform Dedicated to Retail
First-of-its-kind Platform Pairs Data Management and Customer Engagement to Transform How Retailers Monetize Customer Relationships OneMarket, announced the availability of …
Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data
Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and …
Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook
Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with …
Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising
Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to …
Here & Now: Create Meaningful Marketing Moments with Location Intelligence
Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized …
Okera Introduces Attribute-Based Access Control for Data Lake Security and Access Management
Automates Sensitive Data Tagging and Policy Assignment for Managing Access at Scale Okera, the leading active data management company for …
TransUnion Extends Digital Marketing Efforts into the Advanced TV Space
TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media …
Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round
Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for …
New Partnership with Microsoft and LinkedIn to Power up Adobe Experience Cloud
When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the …
Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers
Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience …
Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences
Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences …
DMP, CDP or UDP – What’s in a Name?
There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to …
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms
iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps …
transcosmos Releases AI-Based Ad Operations Service for Retargeting Optimization
transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization …
TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData
SnappyData’s Apache Spark-Based, Unified In-Memory Cluster Augments TIBCO’s Connected Intelligence Platform, Increasing Volume, Speed and Real-Time Capabilities TIBCO Software Inc., …
Neustar and Thunder Join Forces to Deliver Better Customer Experiences, Powered by People-Based Intelligence
Thunder Experience Cloud, the leader in people-based ad serving, and Neustar Marketing Solutions the leading unified marketing intelligence platform for marketers, …
J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud
Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and …