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data management platform

Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data

New investment, led by Octopus Ventures, will be used for US expansion and R&D 8 out of 10 top UK publishers now using Permutive Company now sees 15 billion ad impressions across its platform Customers include BuzzFeed, Penske, The Financial Times, The Guardian, Business Insider, The Daily Telegraph, The Economist, Bell Media, NewsUK and MailOnline Permutive – the publisher-focussed data management platform – announces it has raised $18.5 million Series B funding, led by Octopus Ventures with participation from…

Data Dynamics Introduces the Unified Unstructured Data Management Platform

Accelerating Enterprise Hybrid Cloud unstructured data management with Industry-Leading Capabilities for Metadata Analytics, File Content Analytics, File to Object Mobility, and Privacy Risk Classification Data Dynamics, the leader in hybrid cloud file management, today announced the release of Insight AnalytiX 1.1 and StorageX 8.2 as part of its new Unified Unstructured Data Management Platform. Insight AnalytiX is the newest addition to the Data Dynamics product family and delivers file content analytics plus remediation…

Merkle Launches Rapid Audience Layer Solution for Retail Marketers

RAL Retail allows businesses to integrate point-of-sales, CRM, and online data in a matter of weeks Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Rapid Audience Layer (RAL) Retail, a cloud-based, data management platform for retail marketers. The retail solution is now available to help support Merkle partners during the pandemic. Geared for small to mid-sized retail businesses that want to quickly begin using a data-driven approach for their marketing programs,…

Entravision Announces Launch of Entravision Digital

Consolidates Digital Media, Consumer Insights and Technology Businesses Under the Entravision Brand Entravision Communications Corporation, a leading global media and marketing technology company that engages consumers, announced today the launch of Entravision Digital, which consolidates its digital reach, data, creative and programmatic capabilities into a unified solutions offering. Entravision Digital unites the performance and branding capabilities of its technology platforms, providing a full-funnel marketing stack…

Hewlett Packard Enterprise Delivers the Cloud Experience Everywhere with the General Availability of HPE GreenLake Central

HPE GreenLake Central helps customers run, manage, and optimize their hybrid cloud estate using a single as-a-Service platform across public and private clouds, datacenter and edge workloads New and expanded HPE GreenLake partnerships with Cohesity, Qumulo and CyrusOne add data management and file storage capabilities, as well as extended co-location options Hewlett Packard Enterprise (HPE) today announced that HPE GreenLake Central, unveiled in December 2019, is now generally available for HPE GreenLake customers. This…

Kasten Introduces K10 Data Management Platform v2.5 for Easier Kubernetes Data Backup and Mobility

Cloud-Native Transformation Framework with Application Transformation and Data Transformation Engines improves reliability, mobility, and automation for simplified Kubernetes data management Kasten, the market leader for Kubernetes Data Management, announced the general availability of Kasten K10 v2.5. Purpose-built for Kubernetes, K10 provides enterprise operations teams with an easy-to-use, scalable, and secure system for backup and restore, disaster recovery, and mobility of Kubernetes applications. The new release…

TechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

IRI Collaborates with Oracle to Integrate and Govern Data in the Cloud

Secure Cloud Infrastructure Spins Up Fast Data Management and Masking Solutions Innovative Routines International (IRI), a/k/a The CoSort Company -- a leading data manipulation and security ISV and Silver level member of Oracle PartnerNetwork (OPN) -- announced that the IRI Voracity data management platform will run on Oracle Cloud Infrastructure (OCI).  - more -  Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable, and highly secure cloud execution of…

Boomi Completes Acquisition of Unifi Software

Boomi Announced Intent to Acquire Unifi Software in December 2019 Boomi, a Dell Technologies business, announced it has completed its acquisition of Unifi Software. Boomi previously announced the intent to acquire Unifi Software in December 2019 to expand the company's industry leading integration and data management platform to accelerate successful, data-driven insights for customers. Marketing Technology News: Sprint Unveils Certainty Network Design Model To Unite Full Business Solution Portfolio With Unifi, Boomi…

Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting

Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud's Data Management Platform (DMP). With this agreement, Gamut, a business started by Cox Media Group and a leader in local over-the-top (OTT) advertising, will use Nielsen's DMP to help advertisers achieve a richer understanding of consumers, intelligently target audiences, and drive better business outcomes. As OTT platforms continue…

Boomi Announces Intent to Acquire Unifi Software

Unifi provides industry-leading data cataloging and data preparation platform Boomi, a Dell Technologies business, announced it has entered into a definitive agreement under which Boomi will acquire Unifi Software. The acquisition expands Boomi's industry leading integration and data management platform to accelerate successful, data-driven insights for customers. Unifi Software provides market-leading intelligent data discovery, catalog, and preparation offerings built on a cloud technology stack. Using this technology,…

Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide

Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data management platform (DMP) Audigent is announcing the release of Smart PMPs™, a first-to-market data + inventory product that will transform the way that advertisers buy programmatic inventory and data. PubMatic, a premium digital advertising technology company, will be the first supply partner to support the product. In combining PubMatic's premium publisher inventory and Audigent's…

Tru Optik Enters Partnership with JamLoop to Enhance OTT Campaign Audience Targeting Capabilities

Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and Connected TV (CTV), announced a partnership agreement with JamLoop, a streaming TV (OTT) and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage…

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown Customers To help organizations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising systems, the latest updates to Oracle CX Unity enable organizations to provide personalized and contextual experiences across…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Ordergroove Taps Ralph Robertson as CRO to Continue Accelerated Growth

Experienced marketing technology executive brings proven success in serving leading brands Ordergroove, the leader in relationship commerce, announced that Ralph Robertson has joined its leadership team as Chief Revenue Officer (CRO). In this role, Robertson will leverage his 20+ years of experience building global sales organizations and developing successful go-to-market strategies for both private and publicly held SaaS companies to expand Ordergroove’s position as the leading SaaS platform for driving recurring…

Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising

Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 percent of U.S. consumers play video games on at least one device, there…

Audigent Secures $6.7 Million Series A Financing Round Led by Raised In Space

Next-Generation First-Party Data Monetization Platform Will Aggressively Accelerate Sales, Marketing, and Product Innovation Audigent, the "2.0" data management platform (DMP) and leading edge "data agency" announced it has completed a $6.7 million Series A round of financing. The funding will allow Audigent to continue its expansion as the premier first-party data platform for the entertainment, sports and lifestyle verticals. Raised In Space, a joint venture between Ithaca Holdings and Ripple's Xpring, led the investment…