Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November …
Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity
Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with …
Tinuiti Wins Google Premier Partner Award for Video Excellence
Agency Recognized for Expertise and Innovation with Google Video Ads Tinuiti, North America’s largest independent performance-based digital marketing agency, announced …
Kubient Announces Acquisition of Fidelity Media, LLC
Deal Adds SSP Capabilities and Private Marketplace Reach To Kubient’s OpenRTB, End-to-End Audience Cloud Marketplace Kubient, a full-stack digital audience …
SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform
Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers SpotX, the leading global video advertising and …
Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising
Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and …
Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2
Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that …
Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video Advertising
Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to …
MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video
"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying …
Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory
Move Reflects the Modernization of TV Advertising Practices Hearst Television, a local television leader serving media markets across 39 states, …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
Advid Receives First OEM Partnership, 100% Co-Op Eligible in Audi’s New Tier III Marketing Covenant Guidelines
Advid’s automated video platform is now Co-Op eligible for all Audi retailers in North America Advid is pleased to announce …
Spirable Raises £6 Million Series A Investment to Fuel Growth in Personalised Video Advertising
Investment fuels pioneering technology that proves the days of wasteful mass marketing are over Spirable, the next generation of personalised …
Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group
Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete …
Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm
Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital …
Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?
Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is …
Chocolate Launches Premium: World’s First Video SSP With 100% Server-Side Auctions
Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability …
Mitchell Reichgut to Step Down as Jun Group CEO
Longtime Friend and Business Partner, Corey Weiner to Take the Helm Jun Group, an industry-leading mobile video advertising company, announced …
Pull up to the Bumper: How Any Business Can Access Effective Video Advertising
Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the …
SpotX Selected to Join Prebid.org Board
Chief Technology Officer J. Allen Dove Will Join Prebid.org’s Leadership Team SpotX, the leading global video advertising and monetization platform, …