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video advertising

NOM Launches Industry-First Brand Genome for YouTube Advertising

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

MarTech Video Interview with Frank Sinton, President and Founder at Beachfront Media

https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We have come a long way since the first generation of OTTs, Set-up-box VODs and programmatic advertising platforms made their entry in the ad tech market. Today, we are witnessing rampant innovations in both video ad management as well as CTV performance analytics, hinting at the next big developments for the Digital TV advertisers and…

Dailymotion Launches Up to 100% Viewability Guaranteed Marketplace

Vivendi-owned video platform Dailymotion launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics. The Dailymotion Viewability Guaranteed Marketplace Powered by Moat marks the first time Dailymotion’s global network of over 7,000 premium publishers are able to offer a guarantee based on Moat-certified viewability metrics. As a recent IAB report highlighted viewability as advertisers’ most important…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

VidMob Appoints Executives From CAA And Amazon To Join Global Sales And Partnerships

Former SVP of CAA Brand Consulting Jeff Filiberto Hired as Head of Marketing Transformation Practice and Beauty Industry Executive Susan Naci Named Beauty & Luxury Lead VidMob, the leading platform for intelligent creative, announced that Jeff Filiberto will join the company in a newly created role—Head of Marketing Transformation Practice. In this position, Filiberto will develop and helm the company's strategic consulting practice to help enterprise brands improve their creative operations and marketing results by…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

SpotX Brings Game-Changing Metrix to OTT Measurement Solution

SpotX brings game-changing MetriX to OTT measurement Solution combines AudienceProject and TechEdge data capabilities to provide new insights into growing OTT audiences, including OTT’s incremental reach to linear TV SpotX, the leading global video advertising platform, announces the UK launch of SpotX MetriX, a cross-platform measurement solution created in partnership with the technology-based market research company AudienceProject and TechEdge, a leading supplier of research and planning tools for linear and…

AdPlayer.Pro Announces Partnership with Fraudlogix

AdPlayer.Pro, a global provider of outstream video advertising solutions has announced a partnership with Fraudlogix, a company pioneering in ad fraud detection and prevention. According to the official announcement, the partnership is primarily aimed at strengthening AdPlayer.Pro capabilities on video ad viewability tracking and verification, as well as IVT detection. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa As A. Liaskovskyi, the AdPlayer.Pro…

Disney Sells Ad-Tech Firm TrueX to Gimbal

Gimbal wants TrueX’s technology to go after the ‘addressable-TV’ market, where different ads are shown to different households Walt Disney Co. has sold TrueX Inc., an advertising technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services. Financial terms of the deal weren’t announced. Gimbal, the customer-facing name of PaeDae Inc., paid less than $100 million for TrueX,…

Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced that its Moment Marketing with Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…

Connatix Launches Social Stories; For the First Time, Publishers Can Monetize their Instagram Content with Video

Connatix's Proprietary Technology Enables Publishers to Seamlessly Turn Content, Captions and Likes From Instagram Into Revenue-Generating Stories on Their Websites Connatix, the next-generation video technology company for publishers, announced the launch of Social Stories, a first-to-market monetization product that enables publishers to generate a stories format from their own Instagram content, embed onsite, and grow revenue with video advertising. Marketing Technology News: Mapp Launches Free Expert Community…

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…

Tapping Into Success: Promethean and True Digital Group Deliver Results With Innovation in Video Monetization

Promethean TV, a digital solution to drive ROI from live & VOD video, announces details of its case studies with the True Digital Group. Promethean’s IGNITE VIDEO product has offered high-performing interactive overlays for English Premiership League Football matches, primetime broadcasts of Show Me The Money rap battle show and behind the scenes content for the upcoming Miss Universe Thailand 2020 pageant. Interactivity is the next frontier for brands to acquire, engage and monetise customers for sports, music and…

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory

Marketplace Clicks, advertising specialists for brands selling products on Amazon, announced it has been included in Amazon Advertising's find-a-partner directory. The directory includes agencies that have demonstrated a high level of engagement and proficiency with Amazon Advertising products. Marketplace Clicks is one of 50 agencies that have been named to the directory. "We are honored to be listed in the directory," said Mike Ziegler, President of Marketplace Clicks. "When we started this agency, our founding…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Clear Ads, Strategus, Joveo, AcuityAds, and Playbook Media. Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive…

Playbook Media Announces Launch of New TikTok Video Advertising Capabilities for Brands and Advertisers

As a New TikTok Marketing Partner, Playbook Media Announces New Offering to Complement Existing Services Like Facebook and Instagram Media Buying, Creative, and Strategy Playbook Media, the full-service performance marketing and creative agency, announced the launch of its new TikTok advertising capabilities for brands and advertisers. With this new offering, Playbook Media is now able to offer TikTok advertising as a service and help brands and advertisers create fun, creative video ads that will promote their business.…

BBC Global News Renews Teads as Exclusive Outstream Partner

Global Media Platform signed as long term supplier of the world’s most trusted international news broadcaster Teads, The Global Media Platform, and BBC Global News, the BBC’s commercially funded international 24-hour news platform, announce an exclusive partnership to more effectively power the monetization of editorial content through video and display advertising. Teads will be exclusively offering in-article video ad formats across desktop, mobile and in-app BBC Global News properties across all markets. These include,…

Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad As ANZ MD

Leading video advertising platform Unruly, part of Tremor International, announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing Unruly’s strong brand reputation in the region and driving forward its new cross-screen capabilities, which includes CTV, In-App and …

Monica Fitzsimmons Joins Vidoomy as VP-Multicultural Sales in USA

Vidoomy reinforces its expansion in USA with the arrival of Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of multiplying its operations and strengthening its activity in the North American market, its arrival continues with the international growth that the company has sustained since its inception and which has increased during this year. Vidoomy is the adtech specialized in broadcasting advertising videos in global digital media, always with the guarantee of a brand safe…