video advertising

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

New infrastructure better enables advertisers to deliver targeted, local OTT campaigns at national scale Gamut, a Cox Media Group company, continues to innovate in the local OTT advertising space with the launch of a new proprietary technology platform powering Gamut TOTAL, its local OTT video advertising solution. Designed to simplify the local OTT media buying process, the new platform with a self-serve UI uses technology to allow buyers to activate orders with just a few clicks. The new…

Appointment of Chief Operating Officer and Chief Financial Officer Tremor International Ltd, a global leader in video advertising technologies, announces the following senior management changes. Yaniv Carmi, currently Chief Financial Officer of the Company, is appointed Chief Operating Officer with immediate effect as Tremor seeks to broaden its management team. This follows the successful transformation of Tremor into a leading high-growth video advertising business, inclusive of the integration of RhythmOne plc and the…

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, announced that Comscore's brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace. This partnership…

Cable Pioneers Mark Lieberman and Bob Gold Team to Promote the Power of Local and Cross-Media Advertising Viamedia, the leading cross-media local advertising company for independent video providers, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its public relations agency of record. The agency will help promote Viamedia’s comprehensive suite of advanced video and digital advertising solutions. To kickstart 2020, @ViamediaTV has teamed up with…

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

Alphabet has announced annual revenue earned from YouTube, Google Search, and other Google products in its Q4 2019 financial statement. By declaring YouTube advertising's annual and quarterly revenue, the Company has reinstilled faith in its investors, technology owners, and marketing partners. In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018. By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in…

Enterprise Software Visionary to Lead Perion Efforts Productized Synchronized Digital Branding Solution Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced that Shai Alfandary has been appointed General Manager of Perion’s Advertising Cloud Platform. Mr. Alfandary brings two decades of enterprise software leadership to Perion, where he will be…

Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad tech enabler company VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Tasked with forging new industry standards, Gaudin will revolutionize the company’s global legal and privacy affairs, expand its base of clients and partnerships, and drive privacy compliance initiatives without compromising on the quality in a dramatically changing legal environment.…

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising - announced that it has consummated the acquisition of Content IQ (“CIQ”). CIQ is a privately held company founded in 2014, based in New York City with offices in Tel Aviv, and…

BestSelf TV, a new women's lifestyle OTT app, has officially launched and is now available on the ROKU platform. The app is designed specifically for women and focuses on "helping women become their best self."  Women are to feel empowered, motivated and entertained with the variety of genres found in the app. With the launch of BestSelf TV, consumers can enjoy a diverse spread of videos from fitness, beauty, home, and food content. Within those categories, instructional videos can be followed in the comfort of your home;…

Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today released its review of 2019’s top performing ads based on emotional connections and cultural perception. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Best Storytelling, Funniest and Coolest. "To welcome in a new year, we always like to look back at that ads that shaped the last. Unlike many other "top ads" lists, these…

A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 Upfronts Nielsen announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta program is underway and will…

Vidoomy, the leading Spanish startup in video advertising in Spain and LatAm, creates a new turn to its algorithm: Vidoomy reviews filter. Until now, the internet user reviews who uses the internet was barely contemplated among the variables that affect the advertising shown. Vidoomy uses the evaluations that each person has about a product or service, together with their interests and opinions as the trigger of the advertising that will appear on his screen. Vidoomy, in this way, continues with its technological…

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX,  a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia's cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion…

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and Connected TV (CTV), announced a partnership agreement with JamLoop, a streaming TV (OTT) and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage…

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…