Browsing Tag

video advertising

SpotX Announces Record Performance In 2020 and Now Reaches 70 Million Connected TV Households in the US

SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform…

Source Digital’s New Patent Revolutionizes In Video Advertising, Making a Video Worth a Million Words

There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source Digital, is revolutionizing consumer engagement around video and has now entered a new milestone within its patent portfolio. While Source was already on the forefront of seamless and immersive interactions within video, including making video shoppable, this new patent recognizes Source’s…

GlassView Bolsters its Performance Focus With the Launch of Ecko, its New Customer Lifetime Value Product

GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko™. The GlassView approach for measuring and optimizing towards LTV combines a suite of proprietary optimization levers that deploy unique targeting techniques by harnessing various data segments. Internal data such as revenue, purchase size, and click velocity change is combined with brand CRM data to identify high-value, high-intent customers and…

Detroit-Based Video Creation Platform Brings on New COO

-- Waymark brings on Matthew Saskin as new Chief Operating Officer -- Saskin has more than 15 years of experience Waymark, a platform for creating video advertising, announced today that veteran technology executive Matthew Saskin has joined the company as Chief Operating Officer. Saskin will lead Waymark's strategic planning, go-to-market process, and overall growth of the company. He will also be tasked with improving operational efficiency and scaling the team to serve a growing base of customers. Marketing…

A Million Ads Signs Up to Google’s Display & Video 360 To Access More Audio Inventory Globally

The personalization expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google's Display & Video 360 DSP. Display & Video 360 is an integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns. By utilizing Display & Video 360, A Million Ads’ clients will now be able to serve personalized audio creative, at scale, across the available digital audio inventory on the platform. Marketing…

Roku and Nielsen Announce Strategic Alliance

Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers Nielsen and Roku Will Expand Traditional TV and TV Streaming Coverage Across Roku’s Platform to Help Standardize Cross-Media Measurement Roku, Inc.,  and Nielsen,  today announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market. Roku has entered into an agreement to acquire…

Otello Announces Definitive Agreement to sell AdColony to Digital Turbine

Otello announced that it has entered into a definitive agreement to sell AdColony to Digital Turbine, Inc. for a total estimated consideration of $400 million. Digital Turbine is a global mobile technology company, passionate about delivering the right content to the right person at the right time across all Android devices. The company's on-demand media platform powers frictionless app and content discovery, user acquisition and engagement, operational efficiency, and monetization opportunities. Digital Turbine's…

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship PreView SaaS product has exceeded industry expectations by initiating a blue-chip roster of brand clients including Mars, Church & Dwight and Hershey’s among others. The company also has completed a breakthrough creative and media analytics assignment for influential political data…

38% of Small Businesses Increased Ad Spend in 2020, Despite Effects of COVID-19 Pandemic

The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still, new data shows that more small businesses chose to increase their advertising efforts rather than decrease to cut costs Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Anzu, LG, AzerionOne, Mediavine, to Fiverr. World Cricket Championship Inks Exclusive Deal With Israel-Based in-Game Ad Solution Provider Anzu to Bring New-Age Blended Ad Technology Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their…

Quality Products Logo Survey: Most Catchiest, Annoying, Hated, Misheard Advertising Jingles Ranked

What's the common entity between a slogan, a piece of music, and a logo? It's the quick recognition and the immediate attention from the brain towards it. In advertising, we hear jingles that rhyme, which tries to associate the best possible connection of a brand to the customers. It doesn't matter whether it is annoying, pleasing, or happy, a strategically designed jingle can get stuck inside the mind of the consumers, whether they want it to not. And whether people love them or despise them, there's no denying that…

Pixability Announces Appointment of YouTube and Video Advertising Expert Brian Atwood as Chief Revenue Officer

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood will work to…

Magnite to Acquire SpotX

Full year 2020 combined company estimated non-GAAP net revenue would have been $350 million on a pro forma basis(1)(2) Combined company Connected TV (CTV) & video net revenue would have represented approximately 67% of total company preliminary non-GAAP pro forma net revenue(1)(2) in Q4 2020 On a combined basis, the CTV business would have nearly tripled to $42 million in Q4 2020 versus Magnite standalone, or approximately 34% of Q4 2020 preliminary non-GAAP pro forma net revenue(1)(2) The non-CTV video business of…

Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising

Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform will fully integrate the White Ops Advertising Integrity solution to help optimize protection and ensure its customers’ safety from…

AdAmp Launches To Help Small Businesses Get Into Television Advertising

New platform focuses on making video buying on leading cable and streaming networks simple for SMBs and agencies AdAmp, the company revolutionizing access to TV advertising for small to mid-sized businesses and agencies, has officially come online and is bringing its full suite of capabilities to a segment of the market that has traditionally been left out of the opportunity to experience the power of television advertising. AdAmp was created recognizing the challenge and the opportunity local businesses have in the…

Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media

Partnership Bolsters National and Local Advertising Opportunities to Engage Seamlessly with Redbox's More than 40 Million Entertainment Lovers at the Kiosk, Digital, Mobile, Free On Demand, and More Redbox, America's destination for new-release movies and free streaming entertainment, is expanding opportunities for advertising to reach its millions of customers through a partnership with Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors,…

SpotX Announces Support for Unified ID 2.0 Solution

Leading global video advertising platform fully integrates open source identity solution, joining development with The Trade Desk and others SpotX, the leading global video advertising platform, today announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies. The solution upgrades identification standards by using encrypted and hashed email…

iSpot Acquires Ace Metrix

Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV…

Picture This: An Audience-First Approach to Video Advertising

It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before. Yet, when it comes to video advertising, marketers often consider it a limited format to drive mass reach, brand awareness, and consideration. Marketers run the same ad created for television in digital no matter the context. This can be a drastically different environment whether the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from airSlate (Marketing Automation), Salesforce (CRM), OpenAP (TV Advertising), Verve Group (Video Advertising), to dotCMS (Content Management). airSlate Announces $80 Million in Total Capital Raise from Morgan Stanley Expansion Capital, General Catalyst and HighSage Ventures airSlate, a leader in no-code business automation solutions, announced the closing of $40 million in additional…