video advertising

Adelphic Integration Scales Contextual Video Opportunities for Brands Viant Technology Inc., a leading people-based advertising software company, announced the successful integration of CatapultX’s On-Stream™ video monetization and…
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AdPlayer.Pro introduces significant enhancements, as well as new features in its ad-enabled video player tech. AdPlayer.Pro, a global provider of advanced outstream video advertising solutions, has released a series of…
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The Video Advertising Bureau (VAB) today released Meeting Industry Challenges: Guidance and Inspiration to Embracing an Audience-First TV Buying Approach, an in-depth, 60-plus page report. VAB commissioned Advertiser Perceptions to…
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Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO Magnite, the world’s largest independent…
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After launching a record number of projects in the last 12 months, Streann Media has become the world's most innovative and interactive platform, thanks to an incredible team of streaming technology engineers, data scientists, UI/UX…
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Rise, a SaaS-based video technology and monetization solution for desktop and mobile, and HUMAN Security, Inc. , the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership that…
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The pioneering video advertising architects of CBS Interactive, BBE, Vindico & Torrential announce the official launch of their new enterprise: Blockboard, the video accountability company. Blockboard offers upfront buyers an…
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The VAB IMPACT Diversity Leadership Summit: Walking the Talk on Diversity, Inclusion & Belonging – Speaking Meaningful Action Through Candid Conversations—a five-day virtual event hosted by the Video Advertising Bureau (VAB)—is open…
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KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the deprecation of cookies and the bridging of content and commerce, has brought on branding and…
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API Unlocks Creative Performance Testing at Scale On Digital Platforms Like YouTube, Facebook and TikTok Realeyes, a pioneer and leader in video attention measurement, today announced it has launched an API for its patented attention data.…
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AdPlayer.Pro, a global provider of advanced outstream video advertising solutions reports Q1 2021 results, surpassing the daily volume of 42 000 000 video ad impressions served in partnership with the company’s publishers. According to…
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Software and data platform, VideoAmp, has secured a total of $50M of non-dilutive debt financing from Capital IP with the ability to draw up to $25M in further capital. The funding will further accelerate VideoAmp’s leadership position…
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CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video…
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Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to welcome Linda Payson as VP of Product and Punhon Chan as VP of Engineering. Payson and Chan bring decades of ad tech experience to the Mediavine…
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With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their…
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AdPlayer.Pro, a global provider of advanced outstream video advertising solutions conducted a survey of digital video ad professionals, which sought to take a snapshot of the industry's perspective on the current state of the digital…
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SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers. As the pandemic raged across the…
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There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source…
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GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko™. The GlassView approach for measuring and optimizing towards…
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-- Waymark brings on Matthew Saskin as new Chief Operating Officer -- Saskin has more than 15 years of experience Waymark, a platform for creating video advertising, announced today that veteran technology executive Matthew Saskin has…
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