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      • MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
        MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
      • MarTech Interview with Deborah Conrad, CMO, Grand Rounds
        MarTech Interview with Deborah Conrad, CMO, Grand Rounds
      • MarTech Interview with Eric Mayhew, President, Fluency
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        MarTech Interview with Lisa Agona, CMO, Ensono
      • LeadMD
        MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
    • Tech Bytes
      • TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
        TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
      • TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
        TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
      • Prediction Series 2019: Interview with Jeffrey Don, CPO & Co-Founder, Choozle
        TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle
      • TechBytes with Ashish Dhamdere, Vice President, Marketing, Skilljar
        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
      • TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
        TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
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      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
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        Fireside Chat with Matthew Biboud-Lubeck
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        Fireside Chat with Lynda Clarizio
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        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
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      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • Interactive Video: The Smartest Way Forward For Video Marketing
        Interactive Video: The Smartest Way Forward For Video Marketing
      • Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
        Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
      • Kenna Hilburn Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Liveclicker logoNot that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an extremely cost-effective channel, but marketing teams that continue to use it in this way are missing a real opportunity to connect with consumers and engage them in a meaningful way. (Worse, they could get left behind.) Today, thanks to many innovations related to real-time personalization and other advanced experiences, email is often the secret ingredient in the most successful marketing campaigns. Why is this? When used to its full potential, email connects with consumers on a one-to-one basis. In doing so, it delivers a much better experience, one that is capable of converting prospects, generating higher sales, improving customer retention, or achieving just about any other marketing goal. Read More: AI Must Support Customer Experience Outcomes, Not Just Processes Focusing on Customer Experience Is the Winning Recipe As you consider these benefits, think of your own approach. To stay with our culinary metaphor, are you a master chef, taking full advantage of all that today’s advanced email experiences have to offer? Or are you still in the “send-one-message-to-many” phase, essentially throwing spaghetti at the wall to see what sticks? If you don’t yet consider yourself to be an email master chef, this article will provide three important tips to help you create the best customer experience possible. It will also describe how creating helpful, highly personalized, customer-focused email is now the winning recipe in successful marketing campaigns. Yet there’s something more. We’ll show how improving the customer experience can help you increase customer satisfaction and loyalty, generate impressive new results, and achieve the fastest ROI possible. Read More: Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated Do Today’s Marketers Have the Key Ingredients? Before we get started, we need to take stock of our kitchen to see if we have the right tools and ingredients to succeed. It turns out that we all do, but we tend to overlook the most important ones. For proof, a joint study recently conducted by Liveclicker and Holistic Email Marketing shows that while many brands are making progress toward the goal of delivering the best customer experience possible, many still have a long way to go. This research report, “Customer Experience Email Marketing: Getting Ahead of the Consumer,” surveyed 82 different retail and travel brands to see how well they delivered on three pillars of a great customer experience: helpful content, personalization, and customer-focused messaging. According to Holistic Email Marketing, these three attributes are essential to improve Customer Experience (CX) Email Marketing, a concept that focuses on the customer’s success—not sending salesy, one-size-fits-all email campaigns. Read More: How AI Can Be Used To Shape Your Customer Experience The Three Pillars for an Improved Customer Experience What can marketers do to improve in each of these three pillars and create a better customer experience? Let’s take a closer look at each one and highlight specific best practices you can follow to achieve better results: Helpful Content: Emails are obviously short messages, so many marketing teams feel the pressure to sell, sell, sell! Yet in doing so, they may miss the opportunity to connect with their recipients and stand apart as a partner invested in the customer’s success. Worse, these marketers may risk alienating consumers and lose them forever. Many marketing teams today are flipping the script by delivering content that helps recipients succeed with their own objectives. Examples of this include industry research, tips, tricks, and best practices, ROI tools, buying guides, and more. These marketing teams have discovered that email content that helps the customer goes a long way to help them accomplish their goals, too. Personalized Content: Many marketers think of personalization as the end product, or the use of data to introduce personally relevant information in an email blast or a triggered email. But true personalization is so much more than just merging the customer’s first name into a subject line or a greeting. Instead, it’s about using preference data in segmentation, behavioral data in email messages, or those contextual elements that can make a message more helpful or customer-centric. Contextual personalization is a fast-growing technology that takes marketers on the journey from mass broadcast emails to true one-to-one messaging. For example, using moment-of-open technology, real-time personalization tools can show changing weather conditions, deliver in-message polls or videos, update product images or offers, provide in-email shipment tracking, and so many other examples. All of this creates new experiences that delight recipients and help marketers stand apart from the competition. Customer-centric Marketing: On one hand, this element should be the easiest to achieve because it seems to rely on copy tone and overall approach. But it’s actually one of the most difficult because it forces marketers to change their habits. Specifically, they need to do a better job demonstrating how their products benefit customers — not just how various features work. Many marketers default to an approach where they attempt to sell a product based on its features, such as what it does, how it works, or what makes it different. This information may be valuable in a different context, but as an email message, it will fall flat with consumers who want to know how this product can help them overcome a specific problem. Become an Email Marketing Master Chef Focusing on the three pillars of Customer Experience Email Marketing will help you begin the process of becoming an Email Marketing Master Chef. Specifically, improving in areas such as helpful content, personalization, and customer-centric messages will keep you from throwing pasta at the wall to see what sticks and help you create new recipes for your next great main course. Read More: Harnessing the Power of Small Data to Build a Better Customer Experience
        Identifying the Key Ingredients for Optimizing Customer Experience
      • How you Should be Using Chatbots in your Business
        How you Should be Using Chatbots in your Business
      • How to Ensure AI Doesn’t Make Your Customers Hate You
        How to Ensure AI Doesn’t Make Your Customers Hate You
    • Staff Writers
      • Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
        Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
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video advertising

In a Mobile World, Ad-supported Video Must Innovate to Survive
Guest Authors

In a Mobile World, Ad-supported Video Must Innovate to Survive

For decades, television has thrived on the basis of the following bargain: free content in exchange for watching advertisements. Today, …

Daniel TaitzFebruary 9, 2019, 4:00 pmFebruary 19, 2019 0 402
Telaria Announces Rama Roberts as Chief Technology Officer
Video Advertising

Telaria Announces Rama Roberts as Chief Technology Officer

Roberts to Lead Telaria’s Global Engineering Team and Develop Market-Leading OTT Video Advertising Technology Telaria, the complete software platform to …

MTS Staff WriterFebruary 5, 2019, 4:05 pmFebruary 5, 2019 2 201
Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space
Video Advertising

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space

Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & …

PRNewswireJanuary 29, 2019, 2:58 pmJanuary 29, 2019 0 344
SpotX Releases Predictions About 2019 Video Advertising Trends in New Report
Video Advertising

SpotX Releases Predictions About 2019 Video Advertising Trends in New Report

Research Shows Four Key Changes in OTT, Traditional TV, Online Video, Data Activation, and Transparency Within the Video Advertising Landscape …

PRNewswireJanuary 15, 2019, 8:09 pmJanuary 15, 2019 0 466
Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions
Video Marketing

Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions

Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, …

PRNewswireDecember 27, 2018, 4:57 pmDecember 27, 2018 1 597
Vidoomy Launches Contextual Video Targeting
Video Advertising

Vidoomy Launches Contextual Video Targeting

Vidoomy, as a video advertising platform presents to their clients a new technology which allows them to show their advertising …

PRNewswireDecember 21, 2018, 9:54 pmDecember 21, 2018 0 540
Ace Metrix Releases 2018’s Top Ads
Video Advertising

Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection …

PRNewswireDecember 20, 2018, 4:07 pmDecember 21, 2018 0 467
Halloween Special: Are Your Customers GHOSTING You?
Guest Authors

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect …

Jennifer ShambroomOctober 31, 2018, 4:00 pmOctober 31, 2018 1 708
Tru Optik and SpotX Partner to Power the First All-Encompassing, Premium Connected TV Marketplace
Data Management Platforms

Tru Optik and SpotX Partner to Power the First All-Encompassing, Premium Connected TV Marketplace

Partnership Enables Advertisers to Programmatically Buy Pre-Validated Audiences Across all OTT Devices Tru Optik, the leading audience intelligence and data-management …

MTS Staff WriterOctober 2, 2018, 5:45 pmOctober 1, 2018 0 598
Wistia Launches One, Ten, One Hundred
Video Advertising

Wistia Launches One, Ten, One Hundred

Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and …

PRNewswireSeptember 20, 2018, 9:11 pmSeptember 20, 2018 0 755
SpotX Announces 100% ads.txt Compliance
Video

SpotX Announces 100% ads.txt Compliance

Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch …

PRNewswireSeptember 17, 2018, 6:53 pmSeptember 17, 2018 0 508
SpotX and JW Player Team Up at IBC 2018
Video Advertising

SpotX and JW Player Team Up at IBC 2018

Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation …

MTS Staff WriterSeptember 12, 2018, 9:55 pmSeptember 13, 2018 0 1001
Interview with John Dahl, CEO at Mux
Interviews

Interview with John Dahl, CEO, Co-Founder at Mux

"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored …
Sudipto GhoshSeptember 7, 2018, 5:46 pmSeptember 11, 2018 0 983
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Tech Bytes

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for …
Sudipto GhoshSeptember 5, 2018, 5:51 pmSeptember 5, 2018 0 912
Gil Becker
Brand Safety, Interviews, Video, Video Advertising

Interview with Gil Becker, President and CEO, AnyClip

"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
Sudipto GhoshAugust 27, 2018, 5:21 pmAugust 27, 2018 0 1876
SpotX Releases New 'Global TV and Video Trends' White Paper
Video Advertising, Video Platforms

SpotX Releases New ‘Global TV and Video Trends’ White Paper

Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …

PRNewswireAugust 20, 2018, 3:26 pmAugust 20, 2018 0 911
Maggie Mesa
Tech Bytes, Video Advertising

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
Sudipto GhoshAugust 17, 2018, 6:28 pmAugust 17, 2018 0 1318
Dentsu's CCI to Bring SpotX Video Ad Serving Platform to Domestic Broadcasting Stations in Japan
B2B Data

Dentsu’s CCI to Bring SpotX Video Ad Serving Platform to Domestic Broadcasting Stations in Japan

Dentsu’s Cyber Communications Inc. (CCI) (Head office: Chuo-ku, Tokyo, Representative Director and President: Akio Niizawa) and SpotX, Inc. (Headquarters: Denver, Colorado, USA, CEO, …

PRNewswireAugust 16, 2018, 7:44 pmAugust 16, 2018 0 805
Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video
Video Advertising

Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video

Telaria Inc. , the complete software platform to manage video advertising for premium publishers,  announced it has integrated Nielsen’s Digital …

PRNewswireAugust 15, 2018, 2:50 pmAugust 14, 2018 0 731
Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer
Video Advertising

Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer

Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand …

PRNewswireAugust 9, 2018, 3:54 pmAugust 9, 2018 0 727

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