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AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from SpotX, AdQuick.com, Radiant Insights, Knorex and Stingray. SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world’s best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using…

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising

Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world's best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom's data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing…

Ogury Appoints Antoine Barbier as Senior Vice President of Product

Barbier to lead Ogury’s product vision and innovation Ogury, the creator of the first advertising engine driven by user choice, announced the appointment of Antoine Barbier as Senior Vice President, Product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally. “Antoine’s experience in building next level products and his background in mobile video advertising will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is…

Disney Joins Nielsen Addressable TV Beta Program

Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company's Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen's addressable TV advertising capabilities and technology first-hand and prepare for its commercial launch. This collaboration is part of Disney's approach to being 'Addressable First' and offering advertisers…

BroadbandTV Corp. Receives Certification from Trustworthy Accountability Group (TAG)

TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, is proud to announce that BBTV has joined the Trustworthy Accountability Group (TAG) and has been awarded TAG certification. TAG was created in response to Digital Marketers who are fighting against ad fraud, ad piracy, and malware. TAG focuses on four core areas: eliminating…

Can Brands Make Long-Term Gains From Advertising in a Crisis?

New insight from System1 shows what is resonating in a COVID-19 world and why Over the weeks of lockdown TV viewers have seen an increasing volume of COVID-19 related ads. With 79% of the UK population watching TV, brands have unprecedented opportunities for reach - but are they running the right creative? Brands have been attempting to reach audiences with messages of hope and togetherness, but will these result in long-term brand building impact? New insight from System1 shows what creative elements are resonating in a…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns…

Primis, Video Discovery Offers Out of the Box RTB Capabilities

Video Discovery company Primis has announced an upgrade in their monetization, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via client-side tech solutions, either with a regular VAST tag or header bidding (e.g. Prebid.js). Marketing Technology News: VIOOH Completes Leadership Team With Senior Marketing and Product Hires Primis' Out of the Box RTB  improves this capability by providing publishers…

Screenvision Media Partners With Volta To Continue Business Expansion

Extends Screenvision's Audience Reach and Engagement Across 2,200 Digital Boards Screenvision Media announced a partnership with Volta, which provides 1,300 ad-supported electric vehicle charging stations - and growing - across 400 nationwide locations, including retail, grocery, sport venues and movie theater parking lots. The relationship will enable Screenvision to augment its audience engagement by 70MM, complementing the company's existing cinema network with the high-impact reach of "on-the-go" media. "Cinema…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Check Point Software Technologies Chooses CodeFuel to Offer Consumers Enhanced Safe Search Experience in Their ZoneAlarm Enterprise-Grade…

New ‘Web Secure Search’ offering becomes part of ZoneAlarm’s Internet security product line, which has nearly 100 million downloads to date Perion Network Ltd. a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced today a new collaboration between CodeFuel, its publisher solutions division, and ZoneAlarm, the consumer brand of Check Point® Software Technologies Ltd., a…

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately in today’s shifting advertising climate Innovid, the only independent advertising and analytics platform built for television, announced its Global Video Benchmarks Report, which represents the most complete view of video advertising data available in the industry. The study reveals that nearly half of advertisers…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

Entravision Announces Launch of Entravision Digital

Consolidates Digital Media, Consumer Insights and Technology Businesses Under the Entravision Brand Entravision Communications Corporation, a leading global media and marketing technology company that engages consumers, announced today the launch of Entravision Digital, which consolidates its digital reach, data, creative and programmatic capabilities into a unified solutions offering. Entravision Digital unites the performance and branding capabilities of its technology platforms, providing a full-funnel marketing stack…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Sprinklr, Smartly.io, ADYOULIKE, Kenshoo, InVideo, and Ogury. Sprinklr and TikTok Launch New Advertising Partnership Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

TechBytes with Matt Keating, Sales Director UK at VDX.tv

Hi Matt, please tell us about your journey within the Adtech industry and how you started at VDX.tv (formerly known as Exponential) My first ‘industry’ job was in the classified team at the London Evening Standard, selling print ads with a rudimentary upsell to online. Even then (c.2004) print was clearly in trouble, so it seemed perfectly natural for me to go into digital, working for online publishers and casual games developers before focusing specifically on mobile, when I headed up the UK office for a global mobile…

Pixability Is Selected To Be Part Of Expanded YouTube Measurement Program (YTMP)

Pixability will be recognized as a leader in Brand Suitability & Contextual Targeting as well as Content Insights Pixability, the leading provider of software and insights for video advertising on YouTube, YouTube on TV and Connected TV, announced its selection for the expanded YouTube Measurement Program (YTMP). Pixability was the first company to be certified as a YTMP member in 2016. This expanded version of the YTMP will include verified partners across three specializations: brand suitability & contextual…

SpotX Teams Up With Media Owners Worldwide To Combat The Spread of COVID-19 with Video PSAs

A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…