For decades, television has thrived on the basis of the following bargain: free content in exchange for watching advertisements. Today, …
Telaria Announces Rama Roberts as Chief Technology Officer
Roberts to Lead Telaria’s Global Engineering Team and Develop Market-Leading OTT Video Advertising Technology Telaria, the complete software platform to …
Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space
Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & …
SpotX Releases Predictions About 2019 Video Advertising Trends in New Report
Research Shows Four Key Changes in OTT, Traditional TV, Online Video, Data Activation, and Transparency Within the Video Advertising Landscape …
Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions
Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, …
Vidoomy Launches Contextual Video Targeting
Vidoomy, as a video advertising platform presents to their clients a new technology which allows them to show their advertising …
Ace Metrix Releases 2018’s Top Ads
Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection …
Halloween Special: Are Your Customers GHOSTING You?
This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect …
Tru Optik and SpotX Partner to Power the First All-Encompassing, Premium Connected TV Marketplace
Partnership Enables Advertisers to Programmatically Buy Pre-Validated Audiences Across all OTT Devices Tru Optik, the leading audience intelligence and data-management …
Wistia Launches One, Ten, One Hundred
Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and …
SpotX Announces 100% ads.txt Compliance
Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch …
SpotX and JW Player Team Up at IBC 2018
Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation …
Interview with John Dahl, CEO, Co-Founder at Mux
"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
SpotX Releases New ‘Global TV and Video Trends’ White Paper
Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
Dentsu’s CCI to Bring SpotX Video Ad Serving Platform to Domestic Broadcasting Stations in Japan
Dentsu’s Cyber Communications Inc. (CCI) (Head office: Chuo-ku, Tokyo, Representative Director and President: Akio Niizawa) and SpotX, Inc. (Headquarters: Denver, Colorado, USA, CEO, …
Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video
Telaria Inc. , the complete software platform to manage video advertising for premium publishers, announced it has integrated Nielsen’s Digital …
Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer
Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand …