video advertising

-Innovid's Global Benchmarks Report findings further solidifies CTV's dominance in reaching and engaging global audiences  -Report uncovers CTV's critical role in converged TV landscape and reveals deeper measurement and optimization…
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This new access through Adnimation to Google video ads for CTV offers publishers high-priced video ads to increase their ad revenue from their OTT channels and CTV apps. Adnimation is pleased to announce it has launched a…
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Bill Simmons, former VP of Product at Roku and Jessica Goon, Chief Growth Officer at Spring Foods to add deep Connected TV experience to the team Pixability, the only provider of software and insights for video advertising on YouTube and…
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AdPlayer.Pro reports the volume of daily served ad impressions outnumbered 50,000,000 in January - March 2022. AdPlayer.Pro, a global provider of outstream video advertising solutions, has released its Q1 2022 results,…
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Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
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Emerges As Market Leader in Brand Responsible Campaigns that Outperform Video Benchmarks Secures Premier Partnership With Google NOM, the contextual video advertising company, today announced a record-breaking year, with a 100% YoY…
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SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to…
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Richard Radzik, VP BVS Sales at Advocado shares more on the importance of traditional linear TV and how it will continue to be impactful in today's digital media mix: ________ Welcome to this MarTech Series chat Rich, tell us about your…
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The new integration provides more efficiency for brands and agencies to create and manage video advertising across all media types, with a visible audit trail. Peach, a market leader in video advertising workflow and delivery, has today…
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Partnership delivers key data on Super Bowl digital ad trends and success metrics Pixability, the provider of software and insights for video advertising on YouTube and other leading Connected TV platforms, announced that Google has…
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Chicago-based digital agency L2TMedia has achieved 2022 Premier Partner status in the Google Partners program. L2T’s team of experts provides Paid Search, Display Advertising, Video Advertising, SEO (Search Engine…
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In a new era of CTV targeting, Ken Weiner, CTO at global technology and media company GumGum, explains why brands need to start thinking beyond the signposts of standard metadata. _____ Imagine you are a brand rolling out a billboard…
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Growth Fueled by New Customers for YouTube, CTV, and Brand Suitability Offerings Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Roku, Hulu and Amazon Fire TV announced that 2021 was…
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Coles plans to accelerate WowYow’s revenue by scaling its Media Solutions business and introducing WowYow’s computer vision AI to new industries and markets. WowYow, a visual artificial intelligence (AI) company that has seen tremendous…
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Partnerships with leading Indonesian publishers Miranti Herwinda joins Pancast as Country Manager Fully transparent ecosystem with future proofed targeting solution Pancast, a premium online video marketplace, has…
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Following a series of tech and measurement advancements in 2021, Nielsen to showcase Nielsen ONE Alpha Deduplicated Ad Measurement at Consumer Electronic Show (CES) Nielsen  announced it will reveal a major step toward Nielsen ONE, its…
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Global study shows top holiday ads forgo Covid-19 references, invoke nostalgia and gathering Unruly, a leading global video and Connected TV (CTV) advertising platform, revealed the most emotionally engaging holiday ads of 2021 using its…
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Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Frame.io, recently acquired by Adobe for $1.275bn. Peach, a market leader in video advertising workflow and delivery, has…
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The addition of Danby, one of the first employees at MiQ, comes as Pixability's European operations are rapidly expanding Pixability , the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon…
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Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with…
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