Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type …
Telaria Is First Video Management Platform to Institute Comprehensive Transparency Initiative
Builds on Platform-Wide Audit and Reinforces Commitment to Accountability and Trust in the Advertising Technology Industry Telaria, the complete software …
TechBytes with Gil Sommer, VP of Product, Connatix
Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. …
SpotX Fuels Revenue Growth for Philo’s Advertising Platform via Demand Facilitation
Spotx’s Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory SpotX, the leading global video advertising and monetization platform, …
SpotX and clypd Bridge Audiences between National Linear TV and OTT
Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video …
Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI
Clinch’s Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company …
BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy
SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners SpotX, the leading …
Getting Started With Video Content Marketing
You hear it everywhere, that you should be using video marketing in your business. But what is it and where …
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …
Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading …
Group IMD & Honeycomb Rebrand as Peach
Group IMD & Honeycomb, global market leaders in the fast-moving advertising technology sector have rebranded as Peach. Building upon two …
TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …
Innovid Promotes Ken Markus to Chief Client Officer
Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise that …
CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers
Following Beta Testing, the Brand Is Using the Advanced Video Advertising Solution to Improve Crossplatform Measurement Comscore, a trusted partner …
Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media
Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …
In a Mobile World, Ad-supported Video Must Innovate to Survive
For decades, television has thrived on the basis of the following bargain: free content in exchange for watching advertisements. Today, …
Telaria Announces Rama Roberts as Chief Technology Officer
Roberts to Lead Telaria’s Global Engineering Team and Develop Market-Leading OTT Video Advertising Technology Telaria, the complete software platform to …
Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space
Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & …
SpotX Releases Predictions About 2019 Video Advertising Trends in New Report
Research Shows Four Key Changes in OTT, Traditional TV, Online Video, Data Activation, and Transparency Within the Video Advertising Landscape …