Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and …
SpotX Announces 100% ads.txt Compliance
Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch …
SpotX and JW Player Team Up at IBC 2018
Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation …
Interview with John Dahl, CEO, Co-Founder at Mux
"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
SpotX Releases New ‘Global TV and Video Trends’ White Paper
Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
Dentsu’s CCI to Bring SpotX Video Ad Serving Platform to Domestic Broadcasting Stations in Japan
Dentsu’s Cyber Communications Inc. (CCI) (Head office: Chuo-ku, Tokyo, Representative Director and President: Akio Niizawa) and SpotX, Inc. (Headquarters: Denver, Colorado, USA, CEO, …
Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video
Telaria Inc. , the complete software platform to manage video advertising for premium publishers, announced it has integrated Nielsen’s Digital …
Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer
Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand …
Facebook Gets Moat On-board for Video Ad Metrics
Advertisers will be Able to Use Moat’s Measurement Platform for Facebook’s New Video Ad Play Metric Facebook announced that it …
Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report
Quarterly Analysis of Digital Advertising Benchmarks Reveals Trends Driven by Increased Cord-Cutting, Demands for Trust and Brand Safety Video advertising …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
GotChosen Launches First Ever Social Content SSP
GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for …
Amobee Acquires Videology Assets in a Court-Supervised Auction
The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has …
Globosat Chooses Harmonic for Live UHD Broadcast of International Football Tournament
Harmonic’s Solution Provides Superior UHD Video Quality, Low Latency and Maximum Bandwidth Efficiency Harmonic, the worldwide leader in video delivery …
Sightly Opens Two New US Locations, Makes Several New Hires to Serve Expanding Customer Base
Performance Video Advertising and Analytics Platform Sightly Delivers Relevant Ads to the Most Receptive Youtube Viewers in Brand Safe Content …
dataxu Appoints TV Veteran Gary Savoy as Vice President of Media
Former Comcast, AT&T VP Gary Savoy to Accelerate Adoption of Dataxu’s TotalTV Solution dataxu, a leading provider of programmatic marketing …
![true[X]](https://martechseries.com/wp-content/uploads/2018/06/truex-840x440.jpg)
true[X] and Global Agency Essence Launch Research and Innovation Partnership To Advance the Connected Living Room Experience
New Innovation Partnership at the Frontier of Consumer Habits and New CTV-specific Attention-based Products and Formats. Other GroupM Agencies to Participate …