video advertising

With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. The siloed streaming landscape is beginning to course correct, and…
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Jeff Clark has been appointed as Chief Revenue Officer (CRO) at Advid, the automotive industry's first automated video solution. As a veteran of the U.S. Navy serving in Operation Desert Storm, Clark brings more than 25 years of…
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2022 was a strong year for online video with almost 93% of global internet users consuming digital video weekly and 50% of U.S. internet users watching online videos daily. Looking forward, eMarketer projects that 2023 will have slower…
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Let's look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at…
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‘Diversity in Ad Creative,’ an AI-driven Report, Analyzes 1 Million Ads From 2019 to 2022 Video ad creative features more white actors in 2022 than in 2021 or 2020, and male actors are far more common in ads than female actors, according…
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Trusted partnership optimizes agency’s supply path through transparency, cost efficiencies and first-look access to innovation Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform…
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Expanding Upon the Company's Offerings for YouTube, the New First-of-its-Kind Solution for CTV Will Offer Contextual Targeting and Brand Suitability Insights Across CTV Platforms Pixability, the only provider of software and insights for…
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Company increases 2022 adjusted EBITDA guidance from $102M to at least $120M as a result of a sustainable improvement in profitability Perion Network Ltd. a global advertising technology company whose synergistic solutions are delivered…
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AdPlayer.Pro reports the increase in daily video ad serving volumes and the release of new, essential features in its video ad player technology. AdPlayer.Pro, a global provider of outstream video advertising solutions, has released…
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Former Ampersand and Comcast executive Stark Townend will oversee the continued growth of GlassView's partnerships with agencies worldwide GlassView, the world's largest independent video advertising distribution platform, announced Stark…
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Peach participates in launch of Netflix's Basic with Ads Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix's new ad-supported service Basic with Ads. To coincide with the launch…
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Content creators earn more - Ads more relevant to viewers Streemfire, a free TV network by creators,  announced ahead of the Web Summit 2022 Conference the introduction of programmatic video advertising into their TV channels allowing…
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Connected-Stories, a leading AI-empowered creative management and automation platform for video advertising, has completed a $2M Seed round led by BlackSheep MadTech Fund (managed by Eureka! Venture SGR). Major brands, agencies, and…
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“There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land” ~ Paul McCartney Paul McCartney sums up the challenge with evolving a business mindset to a more sustainable path and many…
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Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle Adverty AB unveils an exclusive partnership with Yazle – having signed an…
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The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices…
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Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period KERV Interactive, a digital advertising platform, introduced its first …
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Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time Adverty AB unveils a global partnership with Swedish technology…
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Pixability and GARM will build upon the YouTube and CTV Suitability and Performance industry education initiatives they've already developed together Pixability, the only provider of software and insights for video advertising on YouTube…
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Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data,…
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