video advertising

FreeWheel, A Comcast Company that provides global technology solutions for the future of television advertising, announced that it has appointed Hong Cai as general manager of the company’s Beijing office and vice president of…
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Ringier Advertising, the Swiss marketing unit of Ringier AG, a leading, international acting Media Company headquartered in Switzerland, is working with Brand Metrics to support Swiss advertiser campaigns and provide evidence of brand lift…
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FreeWheel, A Comcast Company and video advertising software provider, today announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will be responsible for leading and…
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The Video Advertising Bureau (VAB), the voice of the video advertising industry, today released The Secret of My Success: Examining The Winning Marketing Strategy That's Fueling High-Growth DTC Brands. VAB analyzed 30 brands, who are…
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AdPlayer.Pro reports the increase of video ad serving volumes and the release of new player functionality in Q2 2021. AdPlayer.Pro, a global provider of outstream video advertising solutions, has released the Q2 2021 results, reporting the…
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ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, today announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players…
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A complete expert review of the most up-to-date digital marketing training program has been published on the Online COSMOS blog. The profit singularity system aids consumers in establishing and running a successful and lucrative internet…
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AdPlayer.Pro commemorates its fifth anniversary by sharing the key company’s highlights from 2016 to 2021. AdPlayer.Pro, a global provider of outstream video advertising solutions, celebrates the 5th anniversary in 2021. According to the…
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In-Stream Video Advertising Via Picture-in-Picture Format Offers Increased Inventory and Revenue Without Limiting Live Content Transmit, a next generation streaming media ad platform, announced the game-changing capability to…
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Adelphic Integration Scales Contextual Video Opportunities for Brands Viant Technology Inc., a leading people-based advertising software company, announced the successful integration of CatapultX’s On-Stream™ video monetization and…
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AdPlayer.Pro introduces significant enhancements, as well as new features in its ad-enabled video player tech. AdPlayer.Pro, a global provider of advanced outstream video advertising solutions, has released a series of…
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The Video Advertising Bureau (VAB) today released Meeting Industry Challenges: Guidance and Inspiration to Embracing an Audience-First TV Buying Approach, an in-depth, 60-plus page report. VAB commissioned Advertiser Perceptions to…
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Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO Magnite, the world’s largest independent…
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After launching a record number of projects in the last 12 months, Streann Media has become the world's most innovative and interactive platform, thanks to an incredible team of streaming technology engineers, data scientists, UI/UX…
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Rise, a SaaS-based video technology and monetization solution for desktop and mobile, and HUMAN Security, Inc. , the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership that…
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The pioneering video advertising architects of CBS Interactive, BBE, Vindico & Torrential announce the official launch of their new enterprise: Blockboard, the video accountability company. Blockboard offers upfront buyers an…
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The VAB IMPACT Diversity Leadership Summit: Walking the Talk on Diversity, Inclusion & Belonging – Speaking Meaningful Action Through Candid Conversations—a five-day virtual event hosted by the Video Advertising Bureau (VAB)—is open…
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KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the deprecation of cookies and the bridging of content and commerce, has brought on branding and…
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API Unlocks Creative Performance Testing at Scale On Digital Platforms Like YouTube, Facebook and TikTok Realeyes, a pioneer and leader in video attention measurement, today announced it has launched an API for its patented attention data.…
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AdPlayer.Pro, a global provider of advanced outstream video advertising solutions reports Q1 2021 results, surpassing the daily volume of 42 000 000 video ad impressions served in partnership with the company’s publishers. According to…
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