Latest version of the iconic market intelligence platform enriches database, and leverages Tencent’s Marketing API to enhance user insights

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced the release of iAudience 2.5, a significant upgrade of its proprietary market intelligence platform.

Since its release in 2017, iAudience has helped clients understand their competitive position and provided AI-driven intelligence to explore new business opportunities through data-based audience insights that dramatically improve digital marketing strategy.

iClick’s updated version of iAudience 2.5 takes the core functionality of the iAudience platform to the next level by leveraging more powerful data sources and easy to use modules in three main ways:

• Broadened mobile data sources: The updated version of iAudience 2.5 aggregates diverse sources of data into a single platform, allowing analysis of Chinese user behavior across multiple channels and devices. In addition to iClick’s proprietary “Data Map” which tracks more than 930 million active consumers, covering 98% of Chinese netizens, iAudience 2.5 incorporates data from over one billion users of China’s most popular social media platforms through partnerships with industry leaders.
• Brand new market analysis module: iAudience 2.5 now features a newly-developed standalone “Market Module” that helps brands gain instant understanding of a chosen market segment and offers ready-to-use “Audience Plan” lists. Clients can choose from a selection of 53 pre-defined market segments and benefit from enriched audience profiling, with key analysis metrics including demographic profile, psychographic profile, mobile app usage behavior and outbound travel destinations.
• Streamlined brand analysis module: The update to iAudience 2.5 also includes a reorganized brand audience profile display that provides even deeper insights into a brand’s positioning and competitive landscape. It provides analysis from three dimensions, including “Landscape” – a high-level overview of the entire competitive landscape; “My Brand” – an in-depth user portrait analysis of the brand and its products, and “Competitors” – a closer look into a brand’s individual competitors. This new streamlined approach provides clients with intelligence regarding the attributes and topics of most interest to fans of both their own brand and competitor brands, suggesting the most appropriate content and marketing strategies to grow their customer base.

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Compared to previous releases, iAudience 2.5’s ability to generate value-added user insights has been further enhanced by leveraging Tencent’s Marketing API through the two companies’ strategic partnership.

“As one of our flagship products, iAudience demonstrates the power of iClick’s vast data resources, marketing expertise and machine-learning technology,” said Jian “T.J.” Tang, Chief Executive Officer and Co-Founder of iClick. “As brands transition into the era of Smart Retail, iAudience 2.5’s tailored insights will be invaluable in supporting data-driven and performance-focused marketing campaigns across multi-media channels.”

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iAudience empowers brands to develop smart marketing plans from beginning to execution, helping to form a tailor-made selection of the most appropriate media channels to target. Brands using the iAudience platform are then in a strong position to reach Chinese audiences across premium media channels via iClick’s programmatic marketing platform, iAccess. This one-stop Marketing Solution combining the iAudience and iAccess platforms possesses omni-channel marketing capabilities to fulfill various marketing objectives in a data-driven and automated manner tailored to the needs of marketers and agencies for reaching target audiences in China.

As a pioneer in online marketing, iClick first launched iAudience 1.0 back in September 2017. From 2018 to 2019, more than 850 brands across multiple industries were analyzed leveraging the features provided by iAudience. In 2018 the platform was recognized as “Best Audience Measurement Platform” at The Drum Digital Trading Awards APAC 2018 for its excellence in data and technological innovation to online marketing.

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