Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS.
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Cox Media Group will be using Comscore’s local television currency including the powerful Automotive Audience segments, allowing them to plan, transact and evaluate the value and relevance of their audiences, not just their size, to auto dealers, dealership groups and Tier 1 manufacturers.
“We are excited to partner with these CMG stations to help drive their revenue, share and profit moving forward,” said Steve Walsh, Executive Vice President, Commercial, Comscore.
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Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.