Victory Channel Selects Comscore for its National Television Measurement
Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the media outreach of Kenneth Copeland Ministries. Under the agreement, LightQuest Media and Victory Channel will now have access to Comscore's granular advanced audience information – contained in Comscore's industry-leading TV Essentials (TVE) solution – to support its mission of serving the leading…