Television measurement

CMG looks to expand and establish its new local/spot buying business using Comscore's local TV ratings currency exclusively. Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced that…
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Software and data platform, VideoAmp, has secured a total of $50M of non-dilutive debt financing from Capital IP with the ability to draw up to $25M in further capital. The funding will further accelerate VideoAmp’s leadership position…
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Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the media…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide JOY-CPW, Inc., the producer of "Game Time with Boomer Esiason" with Comscore's industry-leading local TV…
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Strong Automotive Merchandising selects Comscore's audience- and impression-based currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service automotive advertising…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and…
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Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore’s independent agency clients now use its local-television information as currency Comscore, a trusted partner for planning,…
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605, a leading television measurement, attribution, and analytics company, announced that it has signed an agreement with Walmart Inc., one of the world’s leading retail and e-commerce companies, to provide television advertising insights…
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605, a leading television measurement and analytics company, announced new data partnerships with Catalina, PlaceIQ, and Polk Automotive Solutions by IHS Markit, all the respective market leaders in shopper intelligence, geo-location, and…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three …
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka,…
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605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development…
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