Browsing Tag

Television measurement

Pinnacle Advertising Partners with Comscore

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore's automotive advanced audiences. Pinnacle Advertising's motto "Never Settle" defines its performance-driven approach to client success, and their seasoned leadership team has built a culture that emphasizes curiosity and bold ideas to…

Comscore Television Currency Continues To Expand With Agencies

Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore’s independent agency clients now use its local-television information as currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues to expand. That trend is driving market share expansion for Comscore’s agency business,…

605 Signs Measurement and Analytics Deal with Walmart

605, a leading television measurement, attribution, and analytics company, announced that it has signed an agreement with Walmart Inc., one of the world’s leading retail and e-commerce companies, to provide television advertising insights via 605 PLATF0RM, a next-generation TV measurement and audience analytics platform for national television networks, advertisers and agencies. Walmart and 605 have worked together for a number of years in support of advanced television advertising initiatives that provided sophisticated…

605 Forms New Data Partnerships To Expand Leading Analytics And Attribution Capabilities, Improving Accuracy And Speed Of Campaign…

605, a leading television measurement and analytics company, announced new data partnerships with Catalina, PlaceIQ, and Polk Automotive Solutions by IHS Markit, all the respective market leaders in shopper intelligence, geo-location, and automotive information. The new relationships bring together ad exposure and content viewership with consumer behavior and business outcomes on a massive, unprecedented scale through 605’s TV measurement and attribution platforms: IMP4CT and PLATF0RM. These data partnerships will further…

Comscore Announces Renewal Agreement with Weigel Broadcasting for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations. Under the agreement, Weigel will continue its long-term use of Comscore's local television currency, including Comscore's powerful Advanced Automotive and Political Audience segments, to better plan, transact and evaluate not only the size, but the value and…

Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS. Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision Cox Media Group will be using…

605 Names Jonathan Kalsched Senior Vice President of Marketing

605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development and advanced television product marketing to the company. In his role as SVP of Marketing, Kalsched is responsible for driving the organization's marketing, public relations and brand positioning initiatives. He is tasked with overseeing 605’s product positioning and promotion, brand…