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comScore

Comscore Announces New Agreement with Anzu

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign Essentials (VCE) and Comscore Brand Survey Lift solutions for mobile campaigns. The gaming market is bigger than the music and film industries combined, with a worldwide audience topping 3 billion people who are projected to spend nearly $175 billion in 2020. With this scope and potential, brand…

Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection

Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted its patent on "Fraudulent Traffic Detection and Estimation". This patent covers Comscore's process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology…

Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories affected by the COVID-19 pandemic begin to recover and digital video consumption rises. This research comes from Comscore's 2020 Global State of Mobile report, which uses Comscore's mobile and multi-platform data to explore mobile trends and behaviors and the impact of COVID-19 on…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

Comscore Partners with STRONG Technical Services

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a partnership with Ballantyne Strong, Inc.'s subsidiary STRONG Technical Services, a leader in projection equipment sales, engineering, and services, for enhanced detailed device monitoring in Comscore's Enterprise Web. Marketing Technology News: MindTickle Announces $100 Million Funding Subscribers of Enterprise Web will be able to review projection hardware status circuit-wide, enabling them to centrally monitor…

Pinnacle Advertising Partners with Comscore

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore's automotive advanced audiences. Pinnacle Advertising's motto "Never Settle" defines its performance-driven approach to client success, and their seasoned leadership team has built a culture that emphasizes curiosity and bold ideas to…

Comscore Inks Preferred Agreement with Marcus Theatres for Next Generation Theatre Management

Multi-year agreement emphasizes Comscore's ongoing commitment to innovation to meet the movie industry's next generation needs Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year agreement to provide Marcus Theatres, a division of The Marcus Corporation and the fourth largest theatre circuit in the United States, with Comscore's next generation theatre and circuit management solutions. Marketing Technology News: Kount Joins Adobe Exchange as Accelerate…

Comscore Announces Advancements in Cross-Screen Media Measurement

As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to reveal its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement. The update comes as Comscore continues to deliver on advancing the common TV impression-based currency that leverages its unmatched advanced audience…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

Comscore Uncovers Significant Rise in Digital Consumer Spending in State of Retail Report

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic The COVID-19 pandemic has significantly changed consumer behavior, forcing retailers to navigate a new era of retail and e-commerce habits as an unprecedented holiday shopping season quickly approaches. Against this changing landscape, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its in-depth 2020 State of Retail report. Marketing Technology News: Video on Demand (VoD)…

Comscore Television Currency Continues To Expand With Agencies

Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore’s independent agency clients now use its local-television information as currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues to expand. That trend is driving market share expansion for Comscore’s agency business,…

Comscore Launches New Advanced Streaming Behavior Segments

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, announced the launch of new advanced streaming behavior segments that set a new standard for reaching granular cross-screen audiences based on consumer streaming viewership habits. With the segments now available in Tru Optik's Data Marketplace, brands and agencies can better utilize Comscore's unique consumer streaming and connected TV viewing habits…

Comscore Announces New Partnership with News Break for Digital Audience Measurement

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation's #1 Local News Platform, with Comscore's industry-leading digital audience measurement. The agreement provides News Break with access to Comscore's signature Media Ratings solutions, including Media Metrix Multi-Platform, Media Metrix Desktop, Mobile Metrix, and Plan Metrix Multi-Platform. As News Break continues its mission to help a new generation of readers…

Comscore and LiveRamp Unveil Next Generation of Outcome-Based Measurement with Launch of Enhanced Data Plus Math Offering

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and LiveRamp, the leading data connectivity platform, unveiled the latest version of LiveRamp's TV measurement solution, Data Plus Math powered by Comscore. This reimagined offering sets a new standard in outcome-based measurement. For the first time, marketers can leverage Comscore's trusted TV and digital ad exposure data with LiveRamp's unrivaled identity and data connectivity solutions in one, integrated platform. Marketing…

Comscore Announces Renewal Agreement with Graham Media Group

Long-term deal utilizes Comscore for local television currency, adds Quickscore second-day ratings Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, nnounced a renewal agreement with Graham Media Group, the authentic local voice passionately informing and celebrating communities. Under the agreement, Comscore will provide continued local television and digital measurement across Graham Media Group's full station footprint, which comprises KPRC–Houston, WDIV–Detroit and…

SendtoNews Ranks #1 in Video Views and Unique Viewers for Digital Sports Video

SendtoNews (STN) has been ranked as the top digital video platform in the sports category on Comscore’s latest report with the most unique viewers and videos viewed in the month of August. SendtoNews is trusted by content providers, advertisers and publishers to deliver 700 Million video views every month across +12 Million unique viewers on desktop alone, ranking ahead of ESPN, CBS Sports, Yahoo Sports and MSN Sports. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot…

Veteran Industry Auditor Chris Johnson Joins Comscore to Bolster Measurement Standards Compliance Initiatives

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Chris Johnson has been appointed as Senior Vice President, Measurement Standards Compliance (MSC), effective immediately. The addition of a seasoned measurement standards leader underscores Comscore's continuing commitment to deliver trust and transparency to the industry by engaging with the Media Rating Council (MRC) and other leading accreditation bodies. Marketing Technology News: Game-Changing NetSuite…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing Events." The new patent is the latest example of Comscore's ongoing commitment to cross-platform measurement innovation and investment in research and development. Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets This…

Comscore Achieves Global Connected TV Footprint With New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…