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Comscore Announces Renewal of Sinclair Compulse360 Local OTT Measurement Partnership

Key partnership leading Local OTT innovation and success Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the renewal of their Local OTT measurement partnership with Sinclair Compulse360, the leading Local OTT content and advertising platform.  As a part of this agreement, Comscore will provide currency-grade, independent 3rd-party validation and measurement for all of Compulse360's OTT campaigns, with both local market and national volume reported for their clients…

Comscore Introduces Comscore Consumer Intelligence for Local Markets

New offering connects near real-time shopping behavior to local market media consumption, enabling media, advertisers and agencies to optimize local advertising campaigns Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Consumer Orbit, a consumer science company and a leading aggregator of privacy compliant, consumer behavior-based information, announced the launch of Comscore Consumer Intelligence, a game-changing resource created for local market ad sellers, ad agencies…

Comscore Finds Increased In-Home Data Usage In U.S. Amid Global Pandemic

June 2020 in-home data consumption up 14 percent compared to June 2019 Smart TVs, up 28 percent in June 2020, saw largest year-over-year data consumption increase During the COVID-19 pandemic, in-home device usage surged in the United States as millions of Americans complied with stay-at-home orders. Continued research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that, while the gap is beginning to shrink, average 2020 in-home data usage levels remain higher…

Comscore Signs Agreement with B.A.S.S., LLC for Digital Audience and Custom TV Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore's industry-leading digital audience and television measurement. The agreement includes Comscore's Media Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities, as well as custom reporting…

Comscore Continues Privacy-Focused Product Innovation with New US Patent

Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics…

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities as Travel and Events Remain Largely Paused

Top Sports & Outdoor category websites saw an 86 percent year-over-year growth in May 2020 Consumer retail focus continues to shift significantly during the COVID-19 pandemic Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That's according to new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, which shows consumers are shifting discretionary…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Invoca (Analytics), KERV Interactive (Video), Verint Systems (Customer Experience Management), SpotX (Video Advertising) and Comscore (Video). Invoca and Decibel Partner to Improve Digital Experiences Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time,…

Comscore Research Captures Transformative Reach of Collaboration Software During Pandemic

Top collaboration tools generated 322 percent year-over-year increase, reached 41 percent of U.S. internet users in May 2020 As companies across the U.S. assess a potential return to office environments amid the continuing COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, reveals the extraordinary engagement levels of conferencing and collaboration tools that fueled the country's work-from-home experiment over the past several months.…

Comscore Announces Renewal of Agreement with Cinedigm

Renewal continues longstanding partnership and reflects the strength of Comscore's video-on-demand currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal of its agreement to provide Cinedigm with continued census-level video-on-demand (VOD) measurement for Cinedigm's transactional on-demand offerings. Under this new multi-year agreement, which comes as new research from Comscore shows an increase in VOD transactions during the COVID-19 pandemic,…

Comscore Research Finds Increased Audio Streaming During Coronavirus Pandemic

Average daily audio streaming hours per household increased by 54 minutes per day during the week of June 15, 2020 compared to December 10, 2019 As at-home streaming activity saw an immediate uptick during the first stay-at-home orders (mid-March 2020), new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows home audio streaming usage increased sharply beginning in early April 2020 and continued to rise through mid-June 2020. According to Comscore's Total Home…

John McLaren Joins Measure Protocol as Vice President of Sales

Award-winning company, which offers a person-based data marketplace powered by blockchain, hires experienced market research sales professional Measure Protocol, the ethical person-based data marketplace powered by blockchain, has hired John McLaren as Vice President of Sales. A new position for the company, McLaren will drive global sales, strategic partnerships and help to continue Measure’s growth trajectory. He will apply his decades of experience in the market research and consumer insights space to help share…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

Veteran Comscore Television Executive Steve Walsh Elected to FAB’ Board of Directors

Appointment reflects Comscore's contribution and importance to local stations and market ecosystem Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce today that Comscore TV executive Steve Walsh has been appointed as an Associate Member of the Florida Association of Broadcasters' (FAB) Board of Directors. In this new role, Walsh will join a group of distinguished industry leaders to advise and guide the FAB's member Television and Radio stations as they chart…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Comscore and Rockfleet Broadcasting Announce Renewal Agreement for Television Measurement

Longstanding relationship reflects strength of Comscore's local measurement currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement to provide Rockfleet Broadcasting with continued TV measurement in the Bangor, ME and Wausau, WI markets. Under the agreement, Rockfleet will continue its long-term use of Comscore local television measurement as its exclusive currency in demonstrating the value and relevance of their audiences to the…

Comscore Finds Increased Consumer Interest in Brokerage and Investment Accounts

Non-customer brokerage shopping and account openings reached all-time highs, with +124 percent Y/Y application completes in Q1'20 Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment accounts and financial education increased significantly during the first quarter of 2020 as account application and opening volumes reached all-time highs.…

Comscore and Shout! Studios Partner for Premium Video Measurement

In today's rapidly-evolving media landscape, audience consumption habits are undergoing seismic changes. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce an agreement to provide Shout! Studios, the multi-platform filmed entertainment distribution and production arm of Shout! Factory, with census level video on-demand (VOD) measurement. Marketing Technology News: Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement…

Comscore Maintains Dedication to European Video Measurement with Extended Partnerships

With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the extension of two key partnerships in Europe, increasing its focus on TV and Video measurement for the region. Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications In Italy,…

Comscore Celebrates Achieving 1,000 Local Television Station Clients

Milestone comes as Comscore celebrates a decade of being the trusted provider of TV measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that it has just reached a landmark milestone of having 1,000 local television station clients for its local television measurement currency and its advanced demographics. This notable achievement was reached in the same year that Comscore celebrates ten years of providing massive scale local television measurement to the…

Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS. Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision Cox Media Group will be using…