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Comscore and Gem Shopping Network Announce Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Gem Shopping Network, announced an agreement for the use of Comscore’s television audience measurement for the growing shopping network. Under the agreement, Gem Shopping Network can now utilize the granular advanced audience information available in Comscore’s TV Essentials (TVE) to better understand their television shopping audiences. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast “With …

Comscore Finds Increased Global Utilization of Mobile Payments in Digital Commerce

The latest research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that as worldwide audiences continue to shift toward engaging more with mobile and multi-platform devices, mobile commerce (m-commerce) is gaining an increasing share of digital commerce. In the 2020 “Global Mobile Payments Outlook” whitepaper, Comscore examines the state of online mobile payments around the world to understand how the landscape is changing for payment networks, digital wallets,…

Comscore and Minute Media Announce Renewal for Expanded Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Minute Media, a leading global technology and digital publishing platform, announced a broadened renewal for Minute Media's use of Comscore's granular digital audience measurement solutions. The agreement, which includes Comscore Media Metrix Multi-Platform and Video Metrix Multi-Platform for U.S. and Hispanic audiences, significantly expands Minute Media's audience measurement and ad planning utilization as Minute Media continues to focus on…

Comscore Sees Notable Rise in Desktop and Console Gaming

Minutes spent on PC gaming surged 19%, while mobile engagement stayed flat As Americans continue to seek entertainment while complying with pandemic public health safety measures, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows gaming audiences are engaging more through desktop and console platforms than other platforms. Marketing Technology News: Modus Create Named a Top Ten Digital Transformation Solution Company…

Comscore and CoxReps Announce Local Television Measurement Deal

Comscore , a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with full-service ratings and impressions data for all local TV markets, including Comscore's Advanced Automotive Demographics segments. "We are happy to be reaffirming our long relationship with Comscore's Local team," said Ann Hailer, COO, CoxReps. "Comscore's ability to offer targeted…

Comscore Introduces Faster Reporting to Highlight Digital Media Consumption Trends

New daily and weekly options capture audience behavior in cross-media and gaming Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new series of weekly custom reporting options to better understand rapidly-changing consumer behaviors in our new social-distancing world. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO Built on the granular audience insights derived from Comscore's syndicated products, the new…

New Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and JW Player, the world's largest independent video platform, are excited to announce that Comscore's brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback. This partnership builds on JW Player's…

Comscore Figures Reveal Surging Levels of Coronavirus TV Coverage Driven by Diverse Audience

Pandemic viewing cuts across all demographic categories The latest information from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures. Comscore's insights show that the much higher ratings for local stations during the pandemic are being driven by a much broader demographic representation of viewers than is typically…

Comscore Announces Launch of “QuickScore” for Local Television

New service provides preliminary ratings within 48 hours of a telecast to empower local TV to plan and evaluate with more immediacy Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the launch of Comscore QuickScore, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions. Marketing Technology News: Insight Recognized in Gartner 2020 Magic…

Comscore Finds Continuing Digital Audience Growth for Key Categories

New week-over-week growth for retail, education, government and news sites builds on earlier spikes in audience engagement amid COVID-19 pandemic The latest information from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic. The rising levels of consumption, observed during the week of March 16-22, 2020, follow the major…

Comscore Sees Notable Rise in Streaming Usage

Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year The latest research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic. In looking at OTT streaming behavior thus far in March 2020, Comscore…

Comscore Launches Brand Suitability Protections for Coronavirus Content

New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in Coronavirus and epidemic-related content. This new protection gives advertisers the ability to fine-tune their brand safety…

Comscore and Twitch Partner to Deliver Livestreaming Audience Measurement for Esports and Gaming

New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated view into…

Comscore and iHeartMedia Agree to Renewal for Digital Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore's industry-leading digital audience measurement. The multi-year agreement gives iHeartMedia continuing access to Comscore's Media Ratings solution, including video and YouTube measurement tracking. Marketing Technology News: IAB Names David Cohen President "We…

New Report From OpenX and The Harris Poll Highlights Reasons for Brand Marketers to Shift Spend Towards Open Web

Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and Amazon OpenX announced the release of the company's latest report with global market research firm The Harris Poll, looking at consumer views towards the open web compared to walled gardens like Facebook, Instagram, YouTube and Amazon. The report highlights a variety of ways consumers prefer the open web over various walled garden environments,…

Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, announced that Comscore's brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace. This partnership…

Teads Now Connects Advertisers to 88 Percent of Gen Z and Millennial Consumers According to Comscore

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…

Leanplum Raises $27 Million in New Funding and Announces Leadership Changes for Growth

George Garrick joins as CEO Sheri Huston joins as CFO Russ Fradin joins Board of Directors Leanplum, the leading multi-channel customer engagement platform, announced that it has raised an additional $27 Million as an extension of its Series D growth round. The funding was led by Norwest Venture Partners and Shasta Ventures, with participation from Kleiner Perkins, Canaan, and Launchub, and will be used to bolster Leanplum's product development and go-to-market (GTM) efforts. The company also announced today the…

Comscore Announces Multi-Year Renewal with CBS Television Stations

Agreement Sees 27 CBS-Owned Stations in 17 Major U.S. Markets Continuing Their Use of Comscore Local Ratings Currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies. "CBS Television Stations has been a long-term customer of Comscore, and we are honored they…

Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

Data privacy expert will lead the company's legal, compliance and privacy functions Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy Officer. In addition to overseeing all legal functions, Yeung will spearhead Lotame’s privacy protocols across its business, providing consumers with transparency,…