Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS.
Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision
Cox Media Group will be using…