According to a Nielsen report, Video On Demand trends are on a rise as viewers express comfort in ordering programmable video content streaming for maximum engagement. Recognizing the power of live video for video business owners, Intelivideo has announced the newest component of its Subscription Video On Demand platform, Live Streaming. Intelivideo becomes the first On Demand platform to offer native live streaming embedded in its technology stack. This announcement comes on the heels of the $ 5.6 million funding round and the appointment of a COO earlier this year.

Read Also: Intelivideo Scoops $5.6 Million in Series B Funding Round to Expand into New VOD Categories

Unlike social platforms including Facebook and YouTube where users can live stream video free to their audiences, Intelivideo would allow companies to offer live videos to paying subscribers. Intelivideo clients can also make money off live events through a pay-per-view type product.

For subscription video business owners, gated live stream content can be a very profitable tool and a unique way to engage subscribers. Intelivideo built Live Streaming native to its platform allowing clients to manage their entire subscription video business in one interface.

Matt Given, CEO of Intelivideo, said, “This is a new feature we’ve thought a lot about and worked hard to do right. We’re so excited it’s now available to all of our great clients who are the best at producing premium videos for their subscribers. Our clients can now add live streaming to the ways they engage their subscribers. We’re committed to adding premium quality features that help our clients grow and retain their subscriber bases. We love building tools that’ll help them grow and be successful.”

Intelivideo Live Streaming leverages HLS technology for maximum compatibility along with high-definition quality, multiple bitrate streaming and of course, the ability to stream live to any device anytime.

This feature release comes at a time when live streaming video accounts for two-thirds of all internet traffic and is expected to jump to 82% of traffic by 2020, according to Cisco’s June 2016 Visual Networking Index report.

Given added, “Live streaming is too big of an opportunity for clients to not explore. It’s a unique tool to grow a brand’s value. If done well, it can be another powerful option. Our Client Success Team is ready today to guide our clients through their first live stream. We’re offering all kinds of marketing and best practice support so that our clients can roll this feature out in a smooth fashion.”

Currently, Intelivideo makes it possible for companies of any size to capitalize on the explosive growth in Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The platform helps companies build and grow profitable businesses by providing the information and technology necessary to build a substantial subscriber base including a customizable website, an education center for marketing and selling digital subscriptions, and secure video and digital content delivery to every device via a suite of apps.

Also Read: Intelivideo launches new apps as part of its video on demand platform