Listing Expands Access to Powerful Tool That Helps Publishers Monetize Cookieless Inventory and Maximize Ad Performance

Intent IQ, a privacy-forward, next-generation identity resolution leader, announced Intent IQ’s innovative Bid Enhancement solution is now available on Google Cloud Marketplace. As a result, Google Cloud customers can now easily access and leverage this powerful tool to improve advertising outcomes and maximize monetization.

Intent IQ’s Bid Enhancement addresses the increasing prevalence of signal loss in the marketplace, providing real-time identity resolution for privacy-compliant environments. Intent IQ’s collaboration with Google Cloud offers several technical advantages including:

• Prebid Identity Module Integration: Supporting enhanced identity resolution in cookieless environments
• Real-Time ID Sync: Matching demand-side platforms (DSPs) and supply-side platforms (SSPs) IDs in real time
• Proprietary Identity Engine: Filling gaps in real time across major browsers like Safari, Edge, and Firefox
• One-Tag Implementation: Supporting multiple implementation options including Prebid (header bidding), JS, or RTB server-side setups
• UI Dashboard: Offering real-time performance tracking for programmatic SPO (Supply Path Optimization) and A/B testing to enhance performance tracking.

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The collaboration also streamlines the purchasing process, offering commercial benefits including the following:

• Cost Optimization: Customers can use their existing Google Cloud spending commitments to purchase SaaS products.
• Simplified Procurement: Accelerate the procurement cycle and accelerate vendor reviews
• Consolidated Billing: Better visibility over both Google Cloud and third-party marketplace spend in a single, cohesive Google Cloud console view
• Payment via Google Credits: Customers can use Google Cloud credits for payment, making it easier to manage cloud expenses
• Vetted Solutions: Adherence to rigorous technical validation, ensuring seamless integration with Google Cloud environments

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Intent IQ’s Bid Enhancement solution, available via Google Cloud Marketplace, is ideal for the following target audiences:

• Publishers: Maximizing monetization across cookieless environments
• Ad Tech Platforms: Optimizing revenue streams for display, video, and native ads
• Enterprises: Addressing cookieless challenges with real-time identity resolution

“We are thrilled to partner with Google Cloud to offer our Bid Enhancement solution to a broader audience,” said Roy Shkedi, CEO of Intent IQ. “This collaboration is a significant step forward in our journey to help publishers tackle the challenges of cookieless environments while optimizing their ad revenue streams. With easy access to our solution through Google Cloud Marketplace, customers can realize immediate, measurable results.”

“Bringing Intent IQ’s Bid Enhancement to Google Cloud Marketplace will help customers easily access this solution on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Intent IQ can now securely scale and support customers seeking to use Bid Enhancement to optimize their advertising strategies and improve advertising outcomes.”