BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New York office, and reporting to BidSwitch General Manager, Barry Adams, she will also work with other senior management team members on developing the strategic direction for products, services and future client engagement models.  

Zeltser joins BidSwitch from Xandr (formerly AppNexus), AT&T’s advertising company, where she led customer-facing teams across strategic enterprise accounts and helped build and grow the AppNexus publisher business.  She has also held a number of management roles in digital media and the advertising technology sector.