LeadingResponse, the nation’s premier client acquisition solutions provider, has purchased LeadRival, a digital marketing agency in Southlake, Tex., expanding its online services and broadening its client base.

“I’m thrilled to welcome the LeadRival team to the LeadingResponse family,” said Matthew Kearney, CEO of LeadingResponse. “It is a successful business highly compatible with ours. The additional scale it brings will enable us to build upon our technology platform, accelerate our growth and better serve our clients.”

Marketing Technology News: ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

Kye Duncan, CEO of LeadRival, has joined the LeadingResponse senior management team and reports to Kearney. Robert Higgins, LeadRival shareholder and partner in Higgins and Associates, has been retained as an advisor.

“We’ve aligned ourselves with the leader in client acquisition services for a variety of industries,” Duncan said. “All of us are excited about contributing to the company’s continued growth and success.”

Marketing Technology News: Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

“This acquisition by LeadingResponse is a fine example of how we partner with our management teams and invest in growth. Reinforcing success is good business for us,” said Lloyd Metz, managing partner of ICV Partners, the New York-based private equity firm that has owned LeadingResponse since 2017.

“Acquiring LeadRival is another step in our evolution,” Kearney said. “Together, with our investment in talent and technology and our commitment to client service, we’re building an exciting future.”

Marketing Technology News: Absolutdata Earned Vendor Neutral Certified 100 Standing on Elite List of Sales Tech Vendors After Rigorous Review