Liquid Outdoor Media, a leading full-service outdoor advertising company based in New York, has appointed DoohClick as its OOH ad management partner.

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The deal marks DoohClick’s entry into the North American OOH media market following a period of expansion across Europe and into South Africa.

Liquid Outdoor will leverage DoohClick’s ad management platform to streamline its sales, revenue, dynamic scheduling and reporting capability across its portfolio. This includes a mix of large format locations, digital kiosks and a lifestyle network targeting premium retail, entertainment and dining destinations.

Liquid Outdoor operates across 13 US markets, with additional markets under development.

Paul Ducharme, Liquid’s managing partner, said: “We’re excited to partner with DoohClick as our complete CMS solution, from sales support to charting to reporting to invoicing. With our continued rapid expansion, it was important that we sourced a platform built especially for the OOH space and we’re happy to have found that in Europe’s best kept secret.”

DoohClick CEO Jonas Glad said: “As Liquid Outdoor develops its portfolio across US markets. it’s important that they have the best platform and tech systems support in place to fully leverage and monetise every opportunity. DoohClick has been developed by media owners over 10 years which gives us an innate understanding about the challenges of managing and scaling an OOH business.

“Our deal with Liquid Outdoor marks DoohClick’s entry into the North American market and we look forward to working with the management team on the next stage of their journey.”

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