Looka Inc. Designs Winning Ad Strategy with Microsoft Advertising

Native & Programmatic AdvertisingAI/MLCustomer Experience Management

By Business Wire On Oct 5, 2022

New ad format from Microsoft uses automated AI technologies to deliver attention-grabbing visuals for Looka users

Looka is an AI-powered graphic design company that automates design processes to create eye-catching brand identities.
With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results.

Looka Inc., a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka users currently face a significant challenge of building awareness among targeted audiences – and with the value of search advertising continuing to grow, multimedia ads can help a brand communicate its value, amplify product discovery, inspire action, and build brand loyalty through rich ad format.

Microsoft introduced multimedia ads in 2021 – a responsive ad format to effectively combine headlines, descriptions, and images, by delivering attention-grabbing large visual ads.

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“It’s been exciting to partner with Looka,” says Vi Nguyen, Sr. Product Marketing Manager of Microsoft Multimedia Ads, “Through our partnership, Multimedia ads have helped Looka stand out and get noticed allowing them to enrich their brand storytelling.”

“For a logo design and branding company like Looka — where visuals are a key selling point — Multimedia Ads from Microsoft Advertising have proven to be an effective addition to our acquisition portfolio,” said Matthew Sison, Growth Manager, Looka. “Not only do they take up more real estate in the search results page, which allows us to showcase our customers’ beautiful logos, but they drive fantastic business results.”

The impact of this strategic partnership has been significant – after adopting the visually attention-grabbing Multimedia Ads, Looka has seen a 200% increase in return on ad spend and the ads now account for 25% of revenue generated by Looka’s customer acquisition campaigns.

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“It’s been exciting to partner with Looka,” Says Vi Nguyen, Sr. Product Marketing Manager of Microsoft Multimedia Ads (MMA), “Through our partnership, Multimedia ads have helped Looka stand out and get noticed allowing them to enrich their brand storytelling.”

Since its inception in 2016, Looka has generated over 200 million logos for its users and has since built a business name generator, print shop, website builder, domain registrar, and a complete marketing stack: Brand Kit. Looka’s Brand Kit subscribers can now get $250 in multimedia ad credits when brands spend $50.