Full-Service PR Agency Extends Established Employee Communications Programs to Help Clients Bolster Company Culture

Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announced the launch of a new internal communications offering. In immediate response to client requests, Matter’s integrated marketing professionals have established a line of offerings to support effective communications within organizations, leveraging a mix of strategic PR, writing, video, social media and design services.

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Over the past few weeks, the Matter team has been thoughtfully navigating the COVID-19 crisis and new work-from-home procedures for its employees and clients. Now more than ever, clients and prospects have asked for support in communicating the state of their business, developing messaging around next steps and best practices, and facilitating productivity and positive energy among their employees remotely.

While the adjustment to new norms over these last few weeks has been significant, companies have always sought out a nimble, effective partner to support their evolving needs. Matter remains ready to provide its clients and the market with timely communications that create value, transform employees into brand ambassadors and give peace of mind to external stakeholders. In the current state of the world, companies must prioritize internal messaging more than ever, as it dictates both external communications and media perception of a brand.

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“We are beginning to see our clients take advantage of these offerings to ensure the happiness, engagement and productivity of their teams while we all navigate this expanded work-from-home world,” said Scott Signore, CEO of Matter. “As an example, our team is currently working with Xandr, the advertising and analytics division of AT&T, to create a video series, shot on smartphones, spotlighting how different employees and executive leaders are staying connected and focused during this time.”

“We believe that internal communications programs can truly benefit our clients and prospects, and we look forward to partnering with HR departments and internal comms teams to help them build campaigns that will give their workforce a sense of stability in these times,” added Patty Barry, principal of Matter.

Matter has developed three customizable, tiered offerings for internal communications:

• Company Culture Plan: The initial tier includes a mix of strategic counsel and basic communication tools designed to facilitate proactive employee outreach, team-building and internal education.
• Business Continuity Plan: The middle tier elevates employee communications with customized content, including FAQ sheets, HR training videos and forward-looking messaging on maintaining productivity.
• Bringing It All Together: In the top-tier program, Matter works with clients to fuse company culture with business goals, developing a robust, strategic content program that includes webinars, training videos, social posts, team-building exercises and more.

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