Company’s appointment of Canadian CEO Alfie Atkinson to CEO of UK signals exciting growth opportunities in priority market 

MiQ, the leading global programmatic media partner, announced several strategic hires as part of the company’s commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers and the industry at large.

To spearhead efforts in one of MiQ’s priority markets, the company has appointed Alfie Atkinson as CEO of UK, which he’ll serve in addition to his current role as CEO of Canada. Having launched and rapidly grown the Canadian business to what it is today, Atkinson’s new role will be integral to driving innovation for the UK. He will also work with the UK leadership team to continue to foster a client-first approach – helping partners achieve their business objectives in the ever-changing programmatic space.

“For a decade, Alfie Atkinson has proven himself as a vital leader and visionary for the Canadian market and we’re confident that he will be instrumental in taking our UK business to new heights”

“I’m incredibly excited to lead our UK business, which is so core to MiQ’s identity and legacy,” said Alfie Atkinson, MiQ’s CEO of UK and Canada. “Our team continues to be laser-focused on making MiQ the leader in all-things programmatic, and double down on what makes us so invaluable to our clients – purpose-built technology, underpinned by the sharpest data insights, and executed by the industry’s most proficient traders, analysts, and data scientists. I’m excited to work alongside the incredibly talented team here, and build upon our amazing culture while being bold and fearless in our quest to make the programmatic industry better.”

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MiQ has also hired three new senior executives to join its global leadership team:

• Suzanne Strasser Grant as EVP, Global Head of Agencies & Partnerships, based in New York. With 25+ years of experience in sales and business development, and previous leadership roles at notable TV, print, and tech companies including Google, Snap, NBCU and Uber, Suzanne will play a crucial role in enhancing MiQ’s partnerships, especially with major holding companies and brands across the globe.
• Danny Hopwood as Global Chief Commercial Strategy Officer, based in London. Danny brings 15+ years of experience in the digital media industry – previously working for WPP, Publicis, and OMG – and is a seasoned strategist in implementing innovative and effective media solutions that enable growth in both commercial output and capability development. He will use his extensive digital media, marketing, programmatic and ad tech expertise to drive integrated technology and product partnerships with MiQ’s biggest customers.
• Mauricio Leon as Global Chief Commercial Trading Officer, based in London. As a longtime executive of global trading for companies like Spotify and Omnicom Group, Mauricio will be integral to MiQ’s global commercial trading relationships with holding companies and independent agency partners.

“For a decade, Alfie Atkinson has proven himself as a vital leader and visionary for the Canadian market and we’re confident that he will be instrumental in taking our UK business to new heights,” said Richard Dunmall, President of MiQ. “With the additional expertise from Suzanne, Danny, and Mauricio across programmatic strategy, integrated partnerships, and global trading as well – we’re in an incredible position to double down on our mission to transform the industry, unlock new possibilities in programmatic, deliver the solutions and shared success our global customers deserve, and ultimately make MiQ evermore indispensable moving forward.”

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