Mobiquity and L2 Execute a Strategic Programmatic Adtech Partnership

MTS Staff Writer

January 23, 2020

Mobiquity Technologies, a leading provider in next-generation Programmatic Adtech solutions, today announced a new technology sharing partnership with L2.

“This new technology partnership with L2 is a true game-changer for marketers seeking to take advantage of real-time market trends and ever-changing news cycles,” said Mobiquity CEO, Dean Julia.

Dean added, “We are excited to be able to partner with an industry leader like L2, who has worked to define the legacy market for over 40 years.”

This adtech partnership is designed to simplify and streamline the creation of programmatic media audience data sets for media buys across connected television/over-the-top streaming media (“CTV/OTT”), mobile, tablet desktop and digital out of home advertising (“OOH”).

As media habits are shifting to OTT/CTV and new digital media consumption patterns, Programmatic Adtech customers are actively seeking new technology solutions to migrate their audience targeting strategies toward these new channels. By enabling L2’s data files with addressable audience data, marketers will now be able to quickly utilize familiar L2 data sets for targeting within programmatic digital media channels.

Mobiquity’s proprietary targeting capabilities and Advangelists media buying platform in the Programmatic Adtech market to allow that data to scale across all paid media touchpoints.

“We instantly recognized the value in partnering with a single source programmatic provider like Mobiquity, who could quickly convert our data to real-time addressable audiences without having to use third-party providers,” said Paul Westcott, Senior Vice President of L2.

Once L2 customers make data selections, they can seamlessly transfer their data into Advangelists media buying platform technology without having to work with third-party data onboarding or identity resolution companies. The result is an ability to quickly identify and scale an addressable audience segment and push a campaign live within hours.

Mobiquity is a mobile-first, next-generation, platform-as-a-Service (PaaS) company for data and advertising. The company maintains the largest location database available to advertisers and marketers through its data services division. Through Mobiquity Technologies’ Advangelists subsidiary (www.advangelists.com), the Company also provides programmatic advertising technologies and precise mobile data insights on consumer behavior.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.