Nickelytics, Cartken, and Duradry announced a groundbreaking partnership that will bring innovative advertising solutions to Miami, Florida. This collaboration will leverage Nickelytics’ Innovative Out-Of-Home (OOH) advertising platform with Cartken’s autonomous delivery robots to run a dynamic advertising campaign for Duradry, a leading brand in the personal care industry.

Nickelytics, a venture-backed adtech startup, offers a platform that simplifies the launch of hyper-local OOH advertising, making it as scalable and measurable as online ads. Through partnering with Cartken, a leader in autonomous delivery robots focused on changing how businesses transport goods, they are set to transform the advertising landscape in Miami.

This unique advertising campaign will feature Duradry, a leading brand committed to keeping you dry and confident with safe, proven, and naturally derived active ingredients in its antiperspirant. The campaign aims to increase Duradry’s brand visibility in the local market by leveraging the synergy of Nickelytics’ ad platform and Cartken’s autonomous delivery robots.

Marketing Technology News: Braze Completes Acquisition of North Star – Launches Braze Australia

“I couldn’t be more thrilled about our new partnership with Cartken,” said Judah Longgrear. “The merging of advanced autonomous technology with our digital Out-Of-Home advertising platform is a significant step forward in advertising. We’re excited to explore the untapped potential of this innovative collaboration and look forward to the unique opportunities it presents for engaging with consumers in an entirely new way.”

The campaign will also utilize Nickelytics’ tracking capabilities to amplify and digitally retarget consumers, providing a seamless link between physical and online ad spaces.

“At Cartken we are constantly looking at how we can help communities transport last-mile deliveries in the most efficient and environmentally friendly way possible. With this mission front and center, we have recently seen major transformations across both our engineering, via the latest in edge AI, and our reach, through partnerships with the teams at Uber Eats, Grubhub, Mitsubishi Electric, and more,” shared Christian Bersch, Co-Founder and CEO at Cartken. “We are excited to work with Nickelytics to further showcase the versatility of autonomous robots and to establish more creative opportunities for the local communities that we partner with.”

Marketing Technology News: MarTech Interview with Carol Howley, CMO at Exclaimer

Duradry is equally excited about the collaboration, Jack Benzaquen said, “This partnership provides a unique opportunity to reach a wider audience and raise awareness about the benefits of our naturally-derived antiperspirants.”

This unique advertising campaign is set to launch in Miami, Florida at the end of May. Stay tuned for more details about this innovative collaboration between Nickelytics, Cartken, and Duradry.

Nickelytics is a venture-backed startup offering a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as online ads.

Cartken is an AI-powered robotics company building sidewalk delivery robots currently used for neighborhood food/grocery delivery, campus meal delivery, and curbside pickup. The autonomy guiding our robots makes them the safest and most reliable in the market today. We serve as a technology provider in a B2B relationship allowing our partners to own the consumer relationship. Cartken’s team of ex-Google engineers and operators combine deep expertise in self-driving cars, AI-powered robotics, and delivery operations.

Duradry keeps you dry and confident using safe, proven, and naturally derived active ingredients in its antiperspirants.

Marketing Technology News: Why a Style Guide is Pivotal to Brand Identity