The collaboration expands Amazon’s supported ad formats to include interactive formats custom built by PadSquad’s award-winning creative team.

PadSquad announced a new initiative using Amazon Ad Server in a first-of-its-kind collaboration with Amazon Ads to make their proven interactive ad formats available in Amazon DSP (demand-side platform). This collaboration enables marketers to serve PadSquad’s personalized and interactive ad formats, programmatically across PadSquad’s premium supply available through ADSP.

Drawing insights from its highest-performing digital ad experiences in the retail and CPG verticals, PadSquad built a suite of interactive ad formats from the ground up for optimal performance within Amazon DSP. Ad formats include interactive elements like product cards, browsable visual stories (Squad Stories), haptic ad interactions (Press and Hold), and reactive scroll technology (SuperScape). Each format has proven to ‘stop the scroll’ of consumers and deliver measurable performance for brands.

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“We’re thrilled to bring PadSquad’s proven rich media ad formats to Amazon DSP and to improve ad effectiveness, as well as business outcomes for brands, particularly in the retail and CPG categories.”

— Jen Gavin, head of creative at PadSquad.

“With more and more brands flocking to retailers like Amazon, standing out has become exponentially more difficult,” said Jen Gavin, head of creative at PadSquad. “We’re thrilled to bring PadSquad’s proven rich media ad formats to Amazon DSP and to improve ad effectiveness, as well as business outcomes for brands, particularly in the retail and CPG categories.”

Rich media ads are proven to be 64% more effective in motivating purchase decisions than standard banner ads, which can translates to greater return on media investments for Amazon Ads advertisers. PadSquad’s interactive ads afford advertisers the ability to augment the value of advertising campaigns with creative that leverages Amazon’s audiences and behavioral signals along with weather and geographic signals. This enables dynamic and relevant ad experiences that inspire action.

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