Perion Network Ltd. , a leader in advanced technology solving for the complexities of modern advertising, announced the launch of the Perion DOOH Player, a next-generation solution that completes the company’s advanced full-stack technology for Digital-Out-of-Home (DOOH) and Retail Media. The solution is designed to drive operational scale and new recurring and predictable revenue opportunities.

This launch marks a significant milestone in Perion’s strategy to build a Marketing Operating System that unifies ad delivery, optimization, and monetization across multiple channels – extending Perion’s differentiated presence in high-growth media environments.

The Perion DOOH Player integrates seamlessly into its Ad Server, Header Bidder, and SSP, creating an end-to-end solution that replaces fragmented legacy systems. With this unified solution, media owners can seamlessly create, manage, and deliver ad campaigns, maximizing both direct and programmatic revenue from a single platform. At the same time, display signage partners benefit from a flexible, hardware-agnostic integration layer that ensures compatibility across digital signage environments.

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“Media owners and digital signage partners are looking for technology that simplifies operations, supports direct & programmatic growth, and provides greater transparency and control,” said Tal Jacobson, Perion’s CEO. “The Perion DOOH Player addresses these needs, advancing our strategy to provide a scalable, full-stack operating system for modern advertising. By unifying ad delivery, optimization, and screen management into a single, intelligent platform, we’re creating an enterprise-grade solution that orchestrates every stage of the monetization cycle – from content curation to yield optimization. This is not only designed to drive measurable efficiency and revenue gains for publishers, but also to expand Perion’s technology footprint across the digital signage ecosystem – reinforcing our leadership in DOOH and Retail Media.”

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The Perion DOOH Player introduces a range of advanced capabilities:

• Dynamic Ad Serving: Replaces rigid schedules and loops with goal-based ad delivery using share of voice, impressions, or audience targeting. This allows sales teams to sell more campaigns to more advertisers.
• Programmatic Flexibility: Adds flexibility for advanced buying types such as DCO and Programmatic Guaranteed, across static, video, and dynamic ad formats.
• Smart Offline Support: Maintains campaign pacing even during network disruptions or inconsistent internet access.
• Hardware and OS Agnostic: Compatible with a wide range of digital signage setups, including Windows, Linux, Android, and System-on-Chip devices, ensuring seamless integration with global display manufacturers and digital signage solution providers.
• Advanced Network Management: Provides central control for remote management, screen synchronization, complex video walls, and creative playback across multiple screens simultaneously

By completing the DOOH full-stack, Perion strengthens its position as a technology leader, bridging the open and closed web, expanding its platform reach into high-growth channels that offer measurable performance, recurring revenue opportunities, and long-term operating leverage.