Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, announced a virtual event to help industry professionals prepare for the shift to advertising without third-party cookies. “The Cookie is Crumbling. Are You Ready?,” hosted in partnership with Advertising Week, will take place on Thursday, January 27 at 10am PT / 1pm ET.

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“The Cookie is Crumbling. Are You Ready?”

The countdown to Google’s deprecation of the third-party cookie is on. This impending shift has been greeted with apprehension by many. But, with change comes an opportunity to invest in multiple approaches to understand audiences, value advertising and measure results. Rohini Sen, Head of Insights at Quantcast, and Ruth Mortimer, Managing Director of Advertising Week, will lead a robust discussion about how brands and agencies can prepare now for this monumental change in advertising. They will explore innovative solutions that operate in cookieless environments today and share how advertisers can reap a competitive advantage by accessing new audiences, more inventory and more scaled results now. Attendees will also hear from agencies advertising with clients in cookieless environments today, including:

• Joseph McKenna, Head of Programmatic, UK & Worldwide, m/SIX
• Justin Scarborough, Senior Director, Programmatic, PMG
• Taylor Bentley, Senior Programmatic Media Manager, PMG

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