Feldman will draw on extensive adtech experience to drive growth through strategic partnerships

Quantcast, a global advertising technology company, announced Mark Feldman as its global senior vice president of corporate development and partnerships. Feldman will draw on his deep industry experience and knowledge to drive growth of the Quantcast Platform through the creation and management of strategic partnerships.

“As the third-party cookie’s role in digital collaboration wanes, both technological innovations and creative partnerships will fill the void,” said Konrad Feldman, CEO of Quantcast. “Mark is a strategic leader with a strong record of collaborative value creation, and I’m excited to have him forging partnerships that underpin how we ensure that publishers, advertisers, and agencies thrive in a cookie-free future.”

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“Quantcast holds a unique position in the adtech industry, with deep relationships on both the publisher and advertiser sides of the ecosystem”

Feldman joins Quantcast from Mithera Capital, an investment management firm focused on cross-border investments and mergers and acquisitions, where he served as managing director and led investments in companies specializing in connected TV and contextual advertising. Previously, he was the vice president of corporate development and partnerships at Yahoo, where he managed advertising product partnerships and played a leadership role in the sale of Yahoo’s operating business to Verizon. Additionally, Feldman has held senior roles at Microsoft and AOL/Time Warner.

“Quantcast holds a unique position in the adtech industry, with deep relationships on both the publisher and advertiser sides of the ecosystem,” said Mark Feldman, SVP of Corporate Development and Partnerships at Quantcast. “I’m excited to work with the incredibly talented team at Quantcast to build meaningful partnerships that will accelerate the growth of our partners and Quantcast while furthering our mission of supporting the free and open internet.”

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