Reports let marketers attribute physical store visits to social media ads and programmatic media

Reveal Mobile, the location intelligence, geofencing, and marketing attribution software company, announced today the release of enhanced attribution reports available in its geofencing platform, VISIT Local.

One of the enhanced reports ties social media ad campaigns to foot traffic at physical locations, such as restaurants, auto dealerships, casinos, or retail stores.

The other enhanced report links digital display and other programmatic media formats to store visits. This includes programmatic ads that run on websites, streaming entertainment platforms, and in mobile apps.

Marketers can use both of the enhanced attribution reports to estimate in-store sales and return on ad spend, giving them greater insights into the value of their ad campaigns.

“Measuring the effectiveness of digital ads on foot traffic to physical locations tends to be complex, leaving marketers to decipher what really happened as a result of their paid media,” said Andy Schrader, chief product officer at Reveal Mobile. “The attribution reports we’re making available bring clarity to the digital marketer’s workday.”

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The enhanced attribution reports for programmatic media include metrics such as unique store visits, campaign lift, the number of ad exposures and advertising days needed to drive conversions, and estimated sales from conversions.

The enhanced reports for social media ads include metrics such as campaign lift, new vs. returning visits, and the percentage of social media conversions from a location’s overall visits.

“These are the metrics that matter most to marketers who advertise for physical retailers, restaurant chains, and other multi-location brands,” said Schrader.

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