Leading digital automation tool expands its capabilities to suggest optimal keyword and search query settings for Microsoft Ads

Shirofune, the leading digital advertising automation management tool, announced the launch of its enhanced Improvement Suggestion feature for Microsoft Ads. This new addition builds on Shirofune’s existing support for Google Ads, Yahoo Ads, Meta Ads, and most recently, Amazon Ads.

The Improvement Suggestion feature is designed to identify keywords and search queries that inflate costs without delivering the desired results. It automatically lists these keywords and queries for exclusion or review and recommends additional keywords likely to improve performance. The feature also recommends excluding high-cost keywords and incorporating negative keywords, which reduces unnecessary expenses and allows ad campaigns to operate with a higher ROAS.

Marketing Technology News: MarTech Interview with Alexandra Caceres, Head of Marketing for US @ Metricool

“The introduction of our Improvement Suggestion feature for Microsoft Ads is a pivotal development for Shirofune,” said Tomomi Takeshita, Co-Founder of Shirofune. “This update not only simplifies ad management but also helps advertisers and marketers achieve superior performance with increased efficiency. By automating the process of identifying and adjusting keywords and search queries, our users can dedicate more time to strategic decision-making while ensuring their campaigns are continuously optimized. This enhancement underscores our dedication to providing advanced, user-friendly tools that drive success in digital advertising.”

Marketing Technology News: Over-Reliance On Intent Signals Can Lead To Misguided Marketing Strategies

Managing Microsoft Ads traditionally requires manually adding or excluding keywords and setting search query exclusions based on data analysis and individual expertise. Shirofune’s sophisticated algorithm automates this process by analyzing the optimal settings and presenting recommended changes as improvement cards on the management interface. Users can easily approve or reject these suggestions, facilitating daily optimization with minimal effort.

This enhancement marks Shirofune’s fifth supported platform for the Improvement Suggestion feature. The tool has already proven effective across Google Ads, Yahoo Ads, Meta Ads, and Amazon Ads, and its integration with Microsoft Ads is expected to deliver even greater efficiency and performance for users.