Silverpush unveils AI-powered festive ad solutions, ensuring brands reach the right shoppers at the right moments with relevant, brand-safe content.

Adtech innovator Silverpush has announced a suite of AI-powered festive ad solutions designed to help advertisers cut through the season’s clutter and connect with consumers in the moments that matter. The launch comes at a time when mobile purchases dominate, CTV co-viewing is at an all-time high, and audiences expect ads that feel both relevant and timely.

India’s festive season is the country’s biggest retail moment, with 91% of shoppers planning to buy and 77% ready to spend more than last year, according to recent reports. As shopping starts earlier, often from mid-August, brands are under pressure to meet rising demand across devices and platforms.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Our AI-led solutions ensure brands move beyond visibility to real festive relevance, turning attention into measurable action.”

— Karishma Gupta, Senior Sales Director, North India, Silverpush