Partnership Brings Exclusive Contextual Deals and a Library of Trusted Audigent PMPs to Simpli.fi’s Advertising Success Platform

Simpli.fi, the Advertising Success Platform for agencies, brands, and media companies, and Audigent, the leading data activation, curation and identity platform, announced the availability of bespoke private marketplace (PMP) curation capabilities at scale using Audigent’s new SimplePMP toolset.

This includes a Curated Marketplace with more than 500 unique contextual deals exclusive to the Simpli.fi platform. The partnership also makes over 1,000 Audigent PMP deals available immediately with Simpli.fi, helping advertisers reach target audiences across display, online video and CTV.

Through the newly available PMP deals, advertisers can now reach consumers in key verticals such as Automotive, Multicultural, Holiday Shopping, Luxury, Beauty, Home and Garden, and Entertainment. The integration includes Audigent’s ContextualPMPs™, built around an industry-leading semantic stack, as well as CognitvePMPs™ that utilize predictive data from partners like Comscore and The Weather Company, an IBM Business. Audigent’s PMPs provide Simpli.fi’s advertiser clients with immediate access to leading SSPs including Magnite, Xandr, Pubmatic and OpenX.

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“Many advertisers have eagerly adopted curation within their programmatic buys, and we are witnessing an evolution of programmatic powered by the rapid adoption of curation,” said Drew Stein, co-founder and CEO of Audigent. “We’re excited to work with Simpli.fi to make our trusted SmartPMPs, Contextual and CognitivePMPs even more widely available to advertisers and agencies who rely on them for accurate, high-performance campaigns. We have also gone deeper with the Simpli.fi team to bring unique deals to market that we believe will drive exceptional value and performance on the Simpli.fi platform as well.”

Simpli.fi’s leading advertising success platform empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across media buying and workflow solutions. Meanwhile, Audigent has revolutionized how data is actioned in programmatic marketplaces. Through the practice of supply-side data curation and optimization, Audigent pairs first- and third-party audiences with premium inventory through private marketplaces (PMPs). With the combined solution, Simpli.fi clients can understand data performance and optimize campaigns within these PMPs across key metrics live.

“The advertising landscape is constantly evolving, driven by innovative new technologies and players. At Simpli.fi, we’re focused on enabling advertisers and agencies to perform more efficiently and effectively, and maximize ROI on their ad spend,” said Jeff Callison, VP of Business Development of Simpli.fi. “Audigent’s approach to curation is a significant innovation that has emerged over the past several years allowing advertisers to efficiently match premium audiences and inventory and optimize to specific KPIs. We’re thrilled to work with Audigent to accelerate the roadmap for what curation can do for advertisers.”

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