System1, Inc., an omnichannel customer acquisition marketing platform, announced that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year.

“Our deeply collaborative partnership with Microsoft allows us to adapt to new trends in the search space, and it has been critical to our success at System1. I’m excited for what the future will bring for our partnership”

System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board.

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“Our deeply collaborative partnership with Microsoft allows us to adapt to new trends in the search space, and it has been critical to our success at System1. I’m excited for what the future will bring for our partnership,” said System1 CEO, Michael Blend.

“Microsoft has been an amazing partner of System1’s for many years. This recognition validates the collaboration and hard work between both the System1 and Microsoft teams, and it is a great honor and a testament to the strength of our partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.

“Microsoft Advertising is honored to present System1 with the Global Supply Partner of the Year award. We were thrilled by the quality of nominations from partners; inspiring us with their commitment to partnership, dedication to their clients and are proud to celebrate our global winners for their extraordinary work,” said Katherine Eills, Global Partner Marketing Director and Awards Lead, Microsoft Advertising.

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