TabMo, a leading programmatic mobile advertising company has recruited Henna Firdos for the new role of platform operations manager. Henna  was previously at location-based mobile advertising company – Blis. Before Blis, she worked at The Exchange Lab trading across multiple demand side platforms (DSPs).

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Firdos will provide training and technical support to TabMo’s UK-based self-serve customers.

TabMo’s DSP, Hawk, provides location targeting technology, access to multiple data points, premium inventory via pre-built private marketplaces and tools that allow creatives to be adapted for mobile, and enhanced to provide greater audience interactivity.

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Chris Childs, Managing Director at TabMo UK, said, “Clients increasingly want to use our platform in-house and we are committed to ensuring they see the best possible results.  Henna brings excellent experience to the role, along with DSP knowledge gained from working with key players in the industry, including Blis and The Exchange Lab.”

Built for agencies and advertisers it enables them to access premium publisher inventory through pre-selected integrated private marketplaces (PMPs), and leverage mobile audience data from trusted integrated and selected partners. TabMo specializes in video and rich media mobile campaigns and is one of the world’s only platforms to be able to programmatically serve the whole range of mobile formats including native.

Built for agencies and advertisers, it enables them to access premium publisher inventory through pre-selected integrated private marketplaces (PMPs), and leverage mobile audience data from trusted integrated and selected partners. TabMo specializes in video and rich media mobile campaigns and is one of the world’s only platforms to be able to programmatically serve the whole range of mobile formats including native.

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