Global advertising technology leader, The Trade Desk announced the appointment of Tina Barnes as General Manager of Canada. Based in The Trade Desk’s Toronto office, Barnes will be focused on driving revenue generation and new client acquisition strategy in Canada.

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Barnes comes to The Trade Desk from Quantcast, where she was previously a Managing Director and Country Manager for Canada. Under her leadership, Quantcast’s presence grew significantly in the country. Prior to Quantcast, Barnes held leadership positions at Amobee and Adconion in Canada. Barnes holds a Bachelor of Business Administration degree from Trent University.

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“As more marketers embrace data, The Trade Desk has grown to become the industry’s leading independent demand side advertising platform,” said Tom Kelly, Senior Vice President, North America, The Trade Desk. “We are excited to have Tina lead our business in Canada, as we continue to build on this progress and scale globally. Her deep industry experience and expertise in this key market will be a valuable asset to our team.”

“The Trade Desk is a pioneer in the application of data and technology to the advertising business, and I’m thrilled to bring that value to marketers in Canada,” said Barnes. “New channels, such as Connected TV, are rapidly emerging in this region and present a tremendous opportunity to continue our growth.”

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