This partnership will increase Triller’s profitability, giving brands and businesses alike the opportunity to create engaging short-form digital ads to be inserted between Triller content

Triller announced its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller’s short-form video content units.

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Included in this year’s Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user’s relatively short attention span, Consumable prides itself on creating advertisements that can catch the attention of even the most difficult to engage consumer.

“This is an exciting partnership given our collective focus on delivering innovative, bite-sized content. It combines Triller’s short-form entertainment with Consumable’s short-form digital advertising to deliver the first social video discovery platform on media publisher websites,” said Mark Levin, CEO of Consumable. “We are confident that our more than 250 million users across the top Comscore Publishers will realize the benefits of Triller’s highly engaging and relevant social content.”

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“Triller continues to grow exponentially and we’re equally focused on creating a great user experience with creating a sustainable business model that is profitable. This partnership with Consumable is another step in achieving that goal, as it will create scalable monetization opportunities,” said Triller CEO Mike Lu.

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