Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Quantum Metric, Disney, Helium 10, Integral Ad Science, and Quartile Digital.
Quantum Metric, a SaaS platform that helps organizations build better digital products faster, and DISH, a connectivity company that provides television entertainment and award-winning technology to millions of customers, announced a new partnership to help DISH build innovative new product experiences driven by actual customer behaviors, intelligence, and input. Quantum Metric will integrate with existing DISH technologies to improve productivity for all parts of the digital experience, enabling DISH to capture customer behaviors and prioritize product decisions based on direct consumer data.
Walt Disney Co. has sold TrueX Inc., an advertising technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services.
Helium 10 has acquired Prestozon to bolster its Amazon Advertising technology and to help Amazon sellers and growing brands take advantage of Amazon’s booming advertising platform.
Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
Rockbridge Growth Equity, a Detroit-based private equity firm, announced an investment in Quartile Digital, a provider of AI-driven autonomous advertising optimization and spend management software for use by leading brands and sellers across various digital commerce platforms. The investment will be used to recapitalize the business and support the development of direct sales and marketing efforts, product enhancements, and further international expansion.
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