Browsing Tag

advertising technology

LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with advertising technology leader The Trade Desk to enable improved addressable advertising and measurement across channels, without a reliance on third-party cookies or device identifiers. Moving forward, Unified ID 2.0 will be made available to publishers via LiveRamp’s Authenticated…

Nativo Self-Service Campaign Quick Setup Feature Drives Notable Company Momentum

Campaign Quick Setup allows for seamless onboarding of native advertising at scale for small and medium sized agencies and brands Nativo, the most advanced technology platform for advertising, announces that the Campaign Quick Setup feature within its self-service platform has seen increased adoption since its implementation in March 2020. The feature enables quick and easy campaign creation, removing barriers to accessing native advertising at scale for small to medium sized advertisers and agencies. Nativo's Campaign…

MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply…

Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an accountable, aligned, addressable ecosystem with its industry partners. The company today announced the launch of the SOURCE Ecosystem Scorecard, which provides a roadmap to drive the industry toward continued efficiency and effectiveness. Marketing Technology News: Atlassian Launches…

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

The Trade Desk Appoints Jay Grant as Chief Legal Officer

Global advertising technology leader The Trade Desk announced the appointment of Jay Grant as Chief Legal Officer. Grant will report to Jeff Green, The Trade Desk’s Co-founder and CEO, and will be based in the company’s New York office. Grant has more than 20 years of legal experience with media and digital organizations, most recently as Executive Vice President and General Counsel of Univision Communications Inc.’s (UCI) Digital and News divisions. Prior to that, Grant was Executive Vice President and General Counsel…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Quantum Metric, Disney, Helium 10, Integral Ad Science, and Quartile Digital. DISH Selects Quantum Metric to Deliver Transformational Digital Products and Services For Customers Worldwide Quantum Metric, a SaaS platform that helps organizations build better digital products faster, and DISH, a connectivity company that provides television entertainment and award-winning…

Brands’ Struggles with Decisioning Solutions Revealed by New Winterberry Group Research

Only 14 percent of marketers and advertisers “very satisfied” with the contribution and value of their decisioning solutions; research demystifies the “brain” of the tech stack delivering the promise of effective communication Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Demystifying Decisioning & Orchestration: The Power Behind Customer Journeys.” The research, which finds only 14 percent of marketers…

Disney Sells Ad-Tech Firm TrueX to Gimbal

Gimbal wants TrueX’s technology to go after the ‘addressable-TV’ market, where different ads are shown to different households Walt Disney Co. has sold TrueX Inc., an advertising technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services. Financial terms of the deal weren’t announced. Gimbal, the customer-facing name of PaeDae Inc., paid less than $100 million for TrueX,…

Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech

Centro, a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states…

Amobee Placed in the Leaders Quadrant of the Gartner Magic Quadrant for Ad Tech

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

MarTech Video Interview with Stefan Maris – FreeWheel

https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology. Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact…

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets

NTN Buzztime, Inc. signed a definitive asset purchase agreement to sell its social entertainment, customer engagement, and advertising technology assets to eGames.com Holdings LLC (eGames.com) for $2.0 million in cash. The proposed transaction is expected to close in the fourth quarter of 2020 subject to the satisfaction or waiver of closing conditions in the purchase agreement. Marketing Technology News: Outbrain Launches Carousel, A New Interactive Smartad eGames.com is a game publishing business. Founder Aram Fuchs…

Jellyfish Appoints Sharon Harris as First Global Chief Marketing Officer

In the new role, Harris will work to scale Jellyfish’s global presence and expansion Jellyfish, a digital partner to the world’s leading brands, has appointed marketing and digital media expert, Sharon Harris, as its first global Chief Marketing Officer. In the role, Harris will oversee Jellyfish’s international marketing strategy across 30 offices as the company continues to expand as a global digital partner. A key area of focus is to help brands embrace digital transformation as the next evolution of business on a…

Centro Integrates with Deep Root Analytics for Political Ad Targeting

Empowers Political Marketers to Reach Voter Audience Segments Centro, a global provider of advertising technology, announced an integration with Deep Root Analytics, an audience-powered analytics company. The combined solution elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s proprietary audiences across the video advertising ecosystem. Deep Root’s audiences are leveraged across multiple verticals including, corporate reputation, public affairs, issue advocacy, and…

Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA

Kubient continues to build industry network with membership in prestigious community of advertising thought leaders Kubient, the next-gen cloud-based advertising infrastructure technology, announced that it's joined DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Marketing Technology News: Outreach Named a Leader in Sales Engagement By Independent Research Firm Kubient offers a selection of tools for brands, agencies and…

OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer

Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's financial strategy, accounting, business intelligence and revenue performance teams. Liao comes to OpenX from Amobee, where he served as CFO for over three years. Liao has also held CFO positions at Turn and iSocket, as well as several senior roles at Yahoo! including VP of Business Operations and VP of Operations Finance for the Yahoo! Americas…

MediaLink Hires Kathleen Saxton, Founder of London-Based Talent Advisory Firm The Lighthouse, to Expand European Footprint

MediaLink, an Ascential company, announced that Kathleen Saxton will join the advisory firm as Executive Vice President and Managing Director on 1 September to lead and expand its European operations. Based in London, she will report to Michael Kassan, Chairman and CEO of MediaLink. Saxton’s remit will be wide-ranging, spanning business growth, agency selection, talent advisory and strategic consulting. Saxton brings to MediaLink more than twenty years of sales, marketing, media and executive search experience, spanning a…

Sigmoid Partners With OpenX on Data Analytics Transformation

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…