Browsing Tag

advertising technology

MiQ Appoints Media Agency Veteran as first Executive Vice President of Global Clients

MiQ, the leading global programmatic media partner, announced that Candice Odhams has been named Executive Vice President, Global Clients. Odhams will be responsible for maintaining MiQ's continued successful partnerships with global agencies and brands, as well as cultivating new ones, by helping to solve their unique business challenges through expertise in data science, analytics and programmatic media. Reporting to Richard Dunmall, President of the company, she will help MiQ's agency partners - and the global…

Will AI Change the Game for Adtech?

Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms integrate branding, targeting, delivering, and analyzing the advertising efforts all on a single platform. Advertising technology facilitates Omnichannel marketing. It provides a seamless and integrated shopping experience to the user from start to end. Every channel of the product/service channel functions together and creates a single voice for…

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280% increase in CTV’s programmatic advertising share from the 2018 U.S. midterm election cycle. The data was compiled from more than 400 advertisers for state, local and national races managing digital ad buying via Centro’s platform, Basis. These political and advocacy advertisers encompassed…

AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners

Partnership to Accelerate Global Product Expansion and Innovation in CTV TripleLift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment from Vista Equity Partners. Vista, a leading global investment firm focused on enterprise software, data and technology-enabled businesses, will help drive further innovation across TripleLift and accelerate global growth. Marketing Technology News: Balancing your Customer Experience and…

Siemens to Install Road Runner Media Patented Rear-Facing Digital Screens on Fleet of 2,500 Technicians’ Vans

Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens will enhance safety by serving as an oversized Digital Brake Light™ and turn indicator while also having the capability to display public service announcements and advertiser messaging. Siemens, a leading provider of smart infrastructure solutions and…

Recruitment Myth Busted: It’s Just Not True That Only D&I Focused Job Boards Reach Diverse Candidates

Appcast research finds that by advertising jobs across a wide variety of traditional sites – even those without a primary focus on reaching candidates from underrepresented backgrounds – hiring organizations can reach a diverse audience Appcast, the global leader in programmatic recruitment advertising technology and services, today unveiled new data from its latest study titled, “Diversify Your Candidate Sources to Increase Diversity.” Additionally, to provide hiring organizations real-time insight into…

Entel Deploys Velocix Solution to Power Chile’s Newest IP Video Streaming Service

Velocix’s CDN, Origin, and Recording Manager power OTT TV services targeted at Chile’s 42M connected users Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has announced that Entel, the largest telecommunications company in Chile, has launched Velocix’s IP CDN, origin server and video recording management software to support the country’s newest OTT streaming service, which uses the first Android TV Operator Tier Box in the country. Marketing Technology News: EY…

Hudson MX Launches Modern Omnichannel Media Accounting Platform Providing 21st Century Alternative to Legacy Systems

Enterprise cloud platform automates outdated processes, establishing new, future-proof industry infrastructure that helps agencies and marketers succeed with enhanced creativity, increased effectiveness, and operational efficiency Hudson MX, a provider of next-generation media buying and accounting solutions, today launched FinanceAssist™. The enterprise solution will give the $500 billion media industry a modern, cross-media, cloud based media management platform to replace outdated legacy systems that…

Amobee Partners with InfoSum to Power Win-Win Alternative Identity Solutions for Advertisers and Media Owners

Scalable, Cross-Screen Advertising Options Meet Decentralized Customer Data Ecosystem Tools to Guard Against Third-Party Cookie Deprecation Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, today announced a partnership with InfoSum, the world’s leading identity infrastructure provider, to bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. Marketing Technology…

Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies and Publishers to Thrive on the Open Internet

Powerful AI and Machine Learning Technology Delivers Advertising and Marketing Results and Performance at Scale Quantcast, a global advertising technology company, revealed the Quantcast Platform at its Virtual NOVA event, “Advertising in 2021 and Beyond.” With the advertising industry at a critical juncture, the Quantcast Platform equalizes advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI and machine learning engine, Ara™, empowers brands,…

RTB House Wins 2021 Best Places To Work Award

RTB House Earns Placement on Built In’s List of 2021 Best Paying Companies in NYC RTB House, a global company that provides state-of-the-art marketing technologies, today announced it was honored by Built In as one of the top 50 Best Paying Companies in NYC. The annual awards include companies of all sizes, from startups to the enterprise, nationally and in the eight largest tech markets. Marketing Technology News: ironSource Acquires Creative Management Platform Luna Labs “We’re excited to be honored by Built In for the…

Inuvo’s IntentKey Generates B2B Leads at Scale by Uncovering Niche Audience Data

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic components company at scale, while also beating their customer acquisition (CPA) goal costs by 91%. Inuvo’s client, an electronic components company, had been focused on growing their company by focusing on their existing customer base and through product expansion. When their strategy…

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace

Penguin Random House is the First Brand to Join Multicultural Publisher Marketplace with Nearly 1,000 Publishers MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spends on nearly 1,000 multicultural publishers that are either owned by or focused on building content for People of Color. The Marketplace has enabled brands and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to Taboola. Cybba Announces Launch of New Data Platform Powered by AWS Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and advertising solutions for online businesses, announced the launch of its new data platform powered by Amazon Web Services (AWS). The platform has been successfully integrated…

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop

Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform. With…

Velocix Appoints Anthony Berkeley as CEO

Announces plan to fuel Velocix’s expansion with new video streaming and ad tech Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has announced the promotion of Anthony Berkeley to Chief Executive Officer. Berkeley was most recently Chief Operating Officer at Velocix, and he has previously held senior leadership roles in sales, product, and professional services during his 11-year tenure with the company. Prior to Velocix, he held senior positions at Alcatel-Lucent and…

MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia

MediaMath’s fully accountable, addressable supply chain now available across PubMatic’s extensive publisher network in Asia MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced a new partnership with PubMatic that furthers the SOURCE vision of alignment across the programmatic ecosystem. MediaMath continues to expand SOURCE’s accountable and addressable supply chain, by partnering with PubMatic – making PubMatic’s premium Asia supply available to MediaMath buyers.…

Brand New Galaxy Launches Western European Operation in Amsterdam

The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands. The group’s mission is to provide highly specialized and data optimized solutions in E-commerce, Creative & Content Production, and Automation & Performance Improvement from the Dutch capital. Award-winning global marketing and advertising leader, Frank Carvalho is driving the growth of the new operation as Managing Director. Marketing Technology News: Atento Is…

Cybba Announces Launch of New Data Platform Powered by AWS

The platform has been successfully integrated into its proprietary marketing and advertising technology stack to increase data performance at scale Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and advertising solutions for online businesses, announced the launch of its new data platform powered by Amazon Web Services (AWS). The platform has been successfully integrated into its proprietary marketing and advertising technology stack to increase data performance at…

Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising

Integration Provides Access to 200 Million Uniques Across AdsWizz Marketplace and Other Audio Publishers on the AdsWizz Platform Centro, a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz, the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them to connect to the AdsWizz Marketplace and other major audio publishers…