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advertising technology

Samba TV and The Trade Desk Expand Partnership Globally

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV Samba TV, the leading provider of consumer cross-screen television insights and analytics, and global advertising technology platform The Trade Desk announced the expansion of their US partnership to international markets beginning in Australia. The integration of Samba TV’s data in The Trade Desk platform will provide Australian…

TechBytes with Elena Podshuveit, CPO at Admixer

Tell us about your role/team you handle at Admixer. What inspired you to join Admixer Technologies? When we started in 2008, it was obvious that digital advertising would be booming for decades. Even though we got in the game a bit late (I wish we had started in 2000), Admixer has still grown a team of more than 200 employees. With 12 years in the industry, the people employed are highly experienced and motivated. I’m responsible for the SaaS product line for online advertising – our strategic business division is…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Entravision Announces New Sales Leadership in Harlingen – Brownsville – McAllen, TX

Rio Grande Valley Area Influencers Bernice Lopez Smith and Debbie Flores Join Entravision's Integrated Marketing Solutions Team  Entravision Communications Corporation, a diversified global media and advertising technology company serving Latino consumers, announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.…

IPONWEB appoints Valerie Zeltser as VP, Client Services for BidSwitch

BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New York office, and reporting to BidSwitch General Manager, Barry Adams, she will also work with other senior management team members on developing…

The Trade Desk Expands Media for Humankind Campaign with New Video Ads

Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens -- such as today’s popular search and social platforms -- with opportunities of the Open Internet. The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. Marketing…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

Datonics Expands into Canadian Market with Strategic New Hire

Former Oracle and GroupM executive joins Datonics as General Manager to oversee regional growth Leading online data marketplace Datonics is expanding its business into Canada with a new strategic hire to oversee the Canadian region to spearhead business growth. Rodney Perry joins Datonics as General Manager from Oracle, where he spent two years growing partnerships and revenue in the region. Rodney, based in Toronto, will report directly to CEO Michael Benedek. “We are very excited to be bringing Rodney on board and…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez

Seasoned Finance & Media Executive Joins from Penguin Random House MediaMath, acclaimed independent advertising technology company for leading brands, announced that Milena Alberti-Perez has joined the company as chief financial officer. Alberti-Perez joined MediaMath on January 21 and will be based in New York reporting to president, Konrad Gerszke. "We are delighted to welcome Milena to the MediaMath team. Her deep financial expertise and experience leading large teams in a mature, global organization, coupled…

Billups and Dstillery Partner to Link Out-Of-Home Media Exposure With Online Activity for the First Time

Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in importance, marketers must identify the same audience across multiple devices. But what if marketers want to identify an audience that isn’t on a device, one that is traveling throughout the day, passing multiple forms of advertisements, from billboards to airports and taxi tops? Billups, an advertising technology company servicing the out-of-home (OOH) and digital out-of-home (DOOH)…

RhythmOne Launches Self-Serve Tools for Premium Publishers to Activate Programmatic Deals Across Channels

New Partner Hub provides an intuitive dashboard and streamlined workflow, helping publishers maximize revenue potential while benefiting from reduced tech fees RhythmOne LLC, a Tremor International company, launched a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory via deal IDs — providing enhanced reporting and transparency to help maximize yield for their premium inventory. To access the tools, the company also launched its new Partner Hub for…

MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

MarTech Interview with John Nardone, CEO at Flashtalking

"Trust is at a premium now — trust with your consumer, trust with your vendor – and this comes into play when you’re handling data at the scale that you are in today’s digital economy." Journey into Tech As the industry has continued to evolve, and you think about your journey into Technology, any new reflections on the role you have played? What inspires you most in your role at Flashtalking? The only constant in a technology-based business is change, and I have always loved that simple fact. What makes the constant…

Adstream Achieves HIPAA Compliance

Adstream has demonstrated compliance with federal HIPAA regulation by completing Compliancy Group's proprietary 6-Stage HIPAA Risk Analysis and remediation process Adstream, a global leader in advertising technology and services, announced that it has achieved compliance with the federally mandated standards of the Health Insurance Portability and Accountability Act (HIPAA) through the use of Compliancy Group's proprietary HIPAA methodology, The Guard compliance tracking software, and the HIPAA Seal of Compliance. HIPAA…

Goodway Group Earns Top Rank in Best Data Activation Category at ExchangeWire’s The Wires Global 2019 Awards

Digital advertising leader receives industry honor for their SharkNinja campaign which increased the return on advertising spend 300% Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been recognized for its industry excellence by ExchangeWire’s The Wires Global 2019 awards, winning the “Best Data Activation” category, as part of the company’s impactful campaign with SharkNinja. “We’re incredibly honored to be recognized by ExchangeWire for our work with…

Moving Walls Partners with Nigeria’s Leading Adtech Company; Launches Location Intelligence Platform to Transform Offline Media…

Moving Walls, a Singapore-headquartered global advertising technology company, has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising company in Nigeria to launch the region's first location intelligence powered planning and buying solution for offline media. From Left - Ayo Oluwatosin, GMD, Rosabel Group; Srikanth Ramachandran, Founder/CEO, Moving Walls and Tosan Omagbemi, MD, Interaction Channel Ltd. The strategic partnership launched via an industry…

Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

20th Anniversary Marks Record Revenue Year Fueled by 50% Growth Viant, a leading advertising technology company, announced it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation. "We are pleased to find a great outcome for what is a very strong ad tech business," said Meredith Chief Development Officer John Zieser. "Viant will remain an on-going data partner as we continue to jointly engage in value creating…

Nativo Hires Industry Veteran Yasmeen Coning as New Senior Vice President of Marketing

Coning Brings Nearly Two Decades of Experience Helping Tech Companies Grow Revenue and Mind Share in Increasingly Noisy Markets Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, announced marketing veteran Yasmeen Coning joins the company as its new Senior Vice President of Marketing, and will be based out of Nativo's expanding New York office. Coning comes to Nativo with nearly 20 years of experience in developing and implementing successful marketing strategies for…

Audioboom Selects Voxnest As Exclusive Advertising Technology Partner

Global on-demand audio and podcasting platform announces partnership with Voxnest that streamlines the delivery of ads to their podcast listeners Podcast technology company Voxnest and Audioboom, a platform that distributes, monetizes and produces podcasts, unveiled their advertising technology partnership. The two companies worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom's inventory of podcasts. Last year, Audioboom began the search for a tool that could…