Browsing Tag

advertising technology

MediaMath Appoints Former Dentsu Global President, Ashwini Karandikar, to Board of Directors

Further Strengthens Leadership Team with Formation of Board Committees; Activates Members' Expertise Across Key Workstreams MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the election of internationally recognized executive Ashwini Karandikar to its Board of Directors. In conjunction with Ashwini's appointment, MediaMath has formalized the membership and 2021 agenda for the strategic committees of its Board of Directors. Marketing Technology News: aMVG and Anzu Announce…

The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

Global advertising technology leader, The Trade Desk announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company’s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer. Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in…

TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced? Could you elaborate on how these work in the CTV / OTT ecosystem? ads.txt (and app-ads.txt) is a transparency mechanism that enables publishers to state the “authorized digital sellers” of their inventory. The recent update IAB Tech Lab released is to better support the additional…

The Trade Desk Appoints JoAnna Foyle as Senior Vice President of Inventory Partnerships

Global advertising technology leader, The Trade Desk, announced the appointment of JoAnna Foyle as Senior Vice President of Inventory Partnerships. In this role, Foyle is responsible for global partnerships and operations that support the company’s omnichannel supply partners, including the burgeoning Connected TV (CTV) marketplace. Foyle reports to Tim Sims, The Trade Desk’s Chief Revenue Officer, and will be based in the company’s New York office. Marketing Technology News: Admix Expands Into US And EMEA With Major…

The Trade Desk Appoints Michelle Hulst as Chief Operating Officer

Global advertising technology leader, The Trade Desk announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services around the world as the company continues to execute on its growth strategy. Hulst previously served as Executive Vice President, Global Data and Strategy at The Trade Desk. In this position, she has been instrumental in building out partnerships and capabilities across a range of The Trade Desk’s…

Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America

Ogilvy announced that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America. In North America, James will oversee all aspects of talent management, recruitment, learning & development, and wellbeing working with Jag Dhanji, who was recently appointed Global Chief People Officer, and Devika Bulchandani, who is joining the company as CEO of Ogilvy North America. As Global Chief Diversity, Equity & Inclusion Officer he will…

UENI Announces Extended Support for Small Businesses with Free E-Commerce Services

UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible shipping and collection options, and multiple payment methods to its free Starter customers to ensure that every small business can sell their products online successfully. The company also has unlocked functionality that enables small businesses to automatically synchronize their…

McCann Worldgroup Promotes Singleton Beato To New Role As Global EVP, Chief Diversity, Equity & Inclusion Officer

McCann announced that Singleton Beato has been promoted to the brand new role of Global EVP, Chief Diversity, Equity and Inclusion Officer. Beato joined McCann Worldgroup as Chief Diversity & Engagement Officer in 2017. In this role, she was responsible for designing and leading strategic workforce diversity and engagement solutions that drive business performance and innovation across McCann Worldgroup (MW) agencies. Marketing Technology News: Searchspring Rides Ecommerce Wave with Strategic Hire of Head of APAC,…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Ad Council Announces NBCUniversal’s NBCUniversal’s Linda Yaccarino as Board Chair

Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council's Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June 30, 2022. Since the organization's founding, the Ad Council has been at the forefront of leading the communications industry's social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing and media executives who provide expertise, insights…

TechBytes with Ben Howell, Director, Product Management at Veritone

Please tell us about your experience as a Product Management leader through the COVID-19 crisis.  I’ve been with Veritone through an acquisition of my previous company, Wazee Digital, for almost a decade. For the last two and half years, I’ve led product management for Digital Media Hub, a cloud-native, AI-enabled media management platform, specifically designed for content owners to help them organize and monetize their content. The last nine months has been an interesting yet creatively-challenging experience. The…

Mobvista Launches Cloud Business Unit

Mobvista announced it had merged the Elastic Cloud Computing and Engineering Operations and Maintenance Team into a more comprehensive Cloud Business Unit, which now ranks as the Company's second largest business unit after the Advertising Technology Unit. Chao Cai, Vice President of Technology and Chief Engineering Architect of Mobvista, was appointed as the Head of the Cloud Business Unit and will directly report to Clement Cao, Co-founder and President of Mobvista. Mobvista's programmatic advertising business has…

Blackstone to Invest in Liftoff to Help Fuel Future Growth

Partnership will further accelerate Liftoff as a leading performance marketing platform Liftoff, a global performance-based mobile app marketing optimization platform, announced it has reached a definitive agreement for a majority investment from private equity funds managed by Blackstone. This strategic partnership marks a new phase in Liftoff’s continuing mission to develop industry-leading technology and product solutions that help marketers grow their engaged user bases through initial and ongoing engagement efforts.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TRONADZ, Nano Interactive, OpenX, DoubleVerify to Adverty. TRONADZ Announces the World’s First Decentralized Advertising Platform The advertising industry is a multi-billion global business that connects consumers and content creators. The industry creates and manages the link between consumers, products, companies, and translates content into effective campaigns. In a bid to give…

Predictions Series 2021: TechBytes with Luke Taylor, Founder and COO at TrafficGuard

Tell us what you think about Apple’s impact on the current Adtech businesses? I think Apple would take a bigger bite of the Search pie We are seeing increased Apple Bot activity across our clients’ traffic which points to Apple upping the ante on indexing the web. We don’t really think Apple will bin its $12 billion fees from Google to priorities its own search engine but interested to see if this is a backup plan in the unlikely event that the anti-trust suit prevents that arrangement from continuing. Or, do they have…

Appcast Publicly Launches Appcast Premium

Appcast Premium combines Appcast’s team of recruitment advertising experts with its industry-leading programmatic technology to provide complete coverage across all leading job sites, helping companies find qualified people quickly Appcast, a global leader in programmatic recruitment advertising technology and services, announced the public launch of Appcast Premium, a comprehensive enterprise managed service for optimizing a company’s entire digital job advertising program. Appcast Premium combines Appcast’s innovative…

OpenX Continues Efforts to Create Cookie Alternatives with Support for Unified ID 2.0

New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world OpenX announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with solutions that allow marketers and publishers to execute effective audience targeting on the open web in a cookie-less ecosystem. Unified ID 2.0 is an open…

Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels

Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced an integration with Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, and its Retail Media Platform. Pacvue is one of the first advertising technology platforms to connect to the new platform, which enables programmatic bidding, analytics, and automation across eCommerce marketplaces and retailers. The Criteo Retail Media Platform allows brands to…

AcuityAds Named to AdExchanger Programmatic Power Players List

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, has been officially named to the inaugural 2020 AdExchanger Programmatic Power Players list. AcuityAds was recognized by the publication following the success of its recently launched platform illumin™ - a one-of-a-kind advertising technology, enabling planning, buying, and omnichannel intelligence in a single platform for seamless…

Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World

First ever privacy-first solution that combines live intent data with a comprehensive 15-point scoring model New solution uses machine learning and natural language processing to understand on-page sentiment and enhance targeting in real time This model uses more than just contextual data to target users according to brands’ marketing goals Nano Interactive, the leading advertising technology platform specialising in live intent targeting, announces the launch of its Consumer Intent Score (CIS). CIS offers brands a…