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advertising technology

Tiger Pistol Contributes Social Platform, Services to JOANN for Local Amplification of “Make to Give” Mask Initiative

Tiger Pistol's social advertising platform helps JOANN achieve its benevolent mission, while contributing to the health of stores and local communities Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with JOANN, the nation's largest specialty retailer of crafts and fabrics, to amplify the promotion of its "Make to Give" handmade mask donation initiative through local advertising on Facebook and Instagram. "Tiger Pistol is dedicated to helping…

IAB Tech Lab Increases Investment and Presence in Europe

Vonwerschpartner Digital Strategies Retained to Support Technical Standards in the Region and Engage Local Members IAB Tech Lab (Tech Lab), the digital media and marketing industry's global nonprofit research, development, and technical standards-setting consortium, announced that vonwerschpartner Digital Strategies (vonwerschpartner) has been hired to represent the organization in Europe. The Founder and CEO of vonwerschpartner, Oliver von Wersch, will oversee key aspects of Tech Lab operations in the EU and UK. The…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Entravision Appoints Chris Munoz to Executive Vice President of National Sales

Entravision Communications Corporation,, a leading global media and marketing technology company that engages consumers, announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales. Mr. Munoz will oversee Entravision's national spot television, national spot radio, network radio and national digital audio platforms. This appointment is effective as of June 1, 2020. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber…

Qubz Becomes MGID’s Exclusive Representative in the MENA Region

Qubz adopts MGID's innovative technology to bring native advertising forward in the Middle East and North Africa market MGID and Qubz have announced a strategic partnership aiming to provide enhanced advertising efficacy to MENA marketers and beyond. Armed with MGID's innovative advertising technology and campaign optimization tools, Qubz will exclusively represent MGID in the Middle East and North Africa. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now Available on Rogers Ignite TV…

OpenX Reports Growth and New Milestones Across Demand-Side Business

Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building and expanding brand, agency and DSP relationships. With new and renewed SPO partnerships, new products, and a new senior executive leading the team, the buy-side of the OpenX business has grown on multiple fronts, bringing valuable demand to the OpenX Exchange for publishers. Marketing Technology News: Virtu Lauches Open Technology, a…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

MediaMath Bolsters Leadership with Addition of Former WW International and Ascential Execs to Management Team

Kimberly Samon Joins as Chief People Officer and Anudit Vikram Assumes Key Role as Senior Vice President of Product MediaMath, the acclaimed independent advertising technology company for brands announced the appointment of two new executives who will support the company’s strategic vision of driving an accountable, addressable and highly performant supply chain. Former WW International executive Kimberly Samon joins MediaMath as its chief people officer while the product team welcomes Anudit Vikram, former Edge by…

Quadrant Launches The Asia Pacific Data Alliance

Quadrant announced the Asia Pacific Data Alliance (APDA), a program that helps leading corporations, governments and researchers who are working to build solutions for the Asia Pacific region that help organizations understand the effects, mitigate the risks and optimize their solutions during a pandemic like COVID-19. In response to the current pandemic, Quadrant will be making its’ Asia Pacific mobile location datasets available at no cost. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local…

Centro Gives Advertisers Automation and Visualization in Campaign Reports and Work Management

Centro, a global provider of advertising technology, announced the release of new products and upgrades that help advertisers with automation and visualization for campaign reporting, workflow management and forecasting. The advanced tools give brands and agencies more control of their campaigns. These are available in Centro’s Basis, the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct,…

Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its partnership with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.…

IPONWEB Appoints Valerie Zeltser as VP, Client Services for BidSwitch

BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New York office, and reporting to BidSwitch General Manager, Barry Adams, she will also work with other senior management team members on…

MarTech Video Interview with Stefan Maris – FreeWheel

https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology. Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact…

AdTech Veteran Jack Bamberger Chief Commercial Officer

Global Converged Advertising Technology Company Expands Executive Leadership Team Amobee, a global advertising technology company, announced the appointment of Jack Bamberger as Chief Commercial Officer. In this newly expanded role, based in New York City, Bamberger will lead enterprise platform, television, social and email sales; marketing; business development; data and analytics as well as solutions specialists and report to Chief Executive Officer, Samba Natarajan. Bamberger joins Amobee from Verizon Media, where…

TechBytes with Matt Keating, Sales Director UK at VDX.tv

Hi Matt, please tell us about your journey within the Adtech industry and how you started at VDX.tv (formerly known as Exponential) My first ‘industry’ job was in the classified team at the London Evening Standard, selling print ads with a rudimentary upsell to online. Even then (c.2004) print was clearly in trouble, so it seemed perfectly natural for me to go into digital, working for online publishers and casual games developers before focusing specifically on mobile, when I headed up the UK office for a global mobile…

Entravision Announces New Radio Format Changes in the Harlingen, Brownsville and McAllen, TX Markets

Launches 107.9 RGV-FM More Hits More Variety & Q94.5 FM All Rock All the Time Entravision Communications Corporation,  a diversified global media and advertising technology company serving consumers, today announced two format changes to its radio stations in Rio Grande Valley. Effective Monday, April 13th, Entravision will launch Q94.5 FM All Rock All the Time and 107.9 RGV-FM More Hits More Variety, along with new imaging. The English language stations will target listeners in the greater Harlingen, Brownsville and …

Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper Targeted Advertising

Nielsen Audience Segments available to advertisers and publishers under the Voxnest umbrella Voxnest, an audio technology company, announced that it has signed a new agreement with Nielsen today for the use of Nielsen Audience Segments. With this contract, both advertisers who utilize Voxnest Audience Network and podcast publishers on Spreaker, a Voxnest brand, will utilize the integrated data in order to achieve a richer understanding of podcast listeners, get specific with audience targeting, and drive better…

Samba TV and The Trade Desk Expand Partnership Globally

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV Samba TV, the leading provider of consumer cross-screen television insights and analytics, and global advertising technology platform The Trade Desk announced the expansion of their US partnership to international markets beginning in Australia. The integration of Samba TV’s data in The Trade Desk platform will provide Australian…

TechBytes with Elena Podshuveit, CPO at Admixer

Tell us about your role/team you handle at Admixer. What inspired you to join Admixer Technologies? When we started in 2008, it was obvious that digital advertising would be booming for decades. Even though we got in the game a bit late (I wish we had started in 2000), Admixer has still grown a team of more than 200 employees. With 12 years in the industry, the people employed are highly experienced and motivated. I’m responsible for the SaaS product line for online advertising – our strategic business division is…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…