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advertising optimization

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Quantum Metric, Disney, Helium 10, Integral Ad Science, and Quartile Digital. DISH Selects Quantum Metric to Deliver Transformational Digital Products and Services For Customers Worldwide Quantum Metric, a SaaS platform that helps organizations build better digital products faster, and DISH, a connectivity company that provides television entertainment and award-winning…

Quartile Digital Secures Significant Investment From Rockbridge Growth Equity

Rockbridge Growth Equity, a Detroit-based private equity firm, announced an investment in Quartile Digital, a provider of AI-driven autonomous advertising optimization and spend management software for use by leading brands and sellers across various digital commerce platforms. The investment will be used to recapitalize the business and support the development of direct sales and marketing efforts, product enhancements, and further international expansion. Quartile enables brands and sellers to improve their return on…

Teikametrics Raises $15M to Extend its AI-Powered Multi-Channel Optimization Across Amazon and Walmart

Teikametrics, a leading SaaS provider of AI-powered optimization for brands and sellers on Amazon and Walmart, announced the completion of a $15 million strategic funding round backed by new and existing investors. The announcement follows Teikametrics’ selection as one of Walmart’s first exclusive advertising optimization partners, and the addition of Srinivas Guddanti, a 14-year senior Amazon veteran, as its Chief Product Officer. “We’re thrilled to lead this new round of capital in Teikametrics” Tweet this Jump…

HiSmile Skyrockets Social Advertising Performance with Brand Networks

HiSmile Partners with Brand Networks; Increases ROAS and Cuts Costs During Busiest Sales Period Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that oral cosmetics company HiSmile was able to accelerate growth by driving cost-efficient conversions and maximizing return on ad spend (ROAS) through social advertising with Brand Networks. HiSmile, well known for its savvy influencer marketing that launched the teeth whitening startup into a multimillion-dollar…

Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance

Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility, control and performance over their media planning and buying. Currently, Sizmek is ranked as a leading independent buy-side advertising platform delivering…