ad verification

Funding to Drive Growth & Innovation; New Board Member Brings 20 Years of Finance Experience to the Leadership Team Advocado, the leading data platform connecting and powering cross-screen advertising, today announced $10 million in…
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Customers to Benefit from Unified Video and Audio Ad Verification and Universal Attribution from a Trusted Source Advocado— a data platform, connecting and powering cross-screen advertising— announced today that it has acquired Kantar's…
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The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes…
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Transaction strengthens global DV operations, and adds talented, experienced international team and tenured customer relationships DoubleVerify, a leading software platform for digital media measurement, data and analytics,…
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The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus…
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Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of a second, it’s important to be able to slow down and…
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Integral Ad Science (IAS), the global leader in digital ad verification, released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content…
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Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of…
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“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed…
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AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising …
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Quantum Metric, Disney, Helium 10, Integral Ad Science, and Quartile Digital. DISH Selects…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the…
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Escalated recently underscored the digital stresses and vulnerabilities that worldwide quarantines and stay-at-home orders are creating due to heavy online volume. With an unprecedented number of people now spending a large portion of their…
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H2O Driverless AI Provides Artificial Intelligence and Machine Learning to Help Protect Brands and Maximize Impact H2O.ai, the open source leader in artificial intelligence (AI) and machine learning (ML), announced that it is working with…
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In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions,…
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