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Amazon Advertising

Creating the Best E-commerce Customer Experience with Design

As e-commerce sales skyrocket, all businesses are looking for ways to grow their sales by relying on the limited channels at their disposal. According to Salesforce, Q1 e-commerce sales in 2020 received 20 percent revenue growth, compared to 12 percent in Q1 of 2019. In particular, there was a 41 percent spike in digital revenue during the final 15 days of the quarter. Customers are frequenting websites for everything, from groceries to family-friendly games. A poorly-designed e-commerce site that is difficult to…

Amazon Advertising Simplified: Stay on Top of Competition with Amazin’ Amazon DSP

Amazon DSP is a powerful Demand-side platform that allows Amazon advertisers to programmatically buy and place their display and video ads. Amazon DSP was launched to break the duopoly of Facebook and Google, and since 2018, when Amazon DSP was rebranded from APP, it has become a reliable medium for advertisers to feature multi-language ads and content on Amazon website. In the last 3 months, Amazon DSP has announced some key features and enhancements for advertisers. These updates are helping advertiers to…

Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report

Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing down on new-age ad performance metrics such as the number of clicks, installs, completed views, and buy-ins. Ad sales growth has made the most daunting impact on the current CRM and Customer Experience Management systems. Modern CRMs are working in sync…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Magellan AI, ViacomCBS, Mintegral, MediaCrossing, and Intentwise. Magellan AI: How Coronavirus Has Impacted Podcast Advertising Magellan AI, the podcast industry’s leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry’s advertising landscape. While many analytics companies have addressed the change in podcast…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand account…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce today the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand…

New Amazon Ad Reports and Campaign Structuring Now Available Only From Sidecar

Sidecar rolls out tools to fill more gaps the retail industry faces when advertising on Amazon Sidecar continues to cement its leadership position in helping retailers bolster their Amazon Advertising approach. The company has enhanced its Sidecar for Amazon solution with exclusive new capabilities that drive more custom ad campaign structuring and reporting otherwise unavailable from the Amazon ad platform. Sidecar for Amazon is powered by advanced AI and natural language processing. The solution helps retailers apply…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ADLINE, TrafficGuard, MediaKind, Friendable, Vibenomics, and etailz.com. ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for…

ChannelAdvisor Releases New Features to Help Brands and Retailers Increase Agility, Sustain Business Performance

New features include Amazon Advertising dayparting, enhancements to Dynamic Shopping Links, new Where to Buy capabilities, and additional marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, unveiled enhanced capabilities to help merchants gain greater control and agility for sustainable performance in the rapidly-shifting e-commerce environment. Today's release includes a set of new features to help brands maximize their Amazon Advertising spend, deliver "shoppable"…

TapClicks Appoints New CFO and VP of People Success to Power Rapid Expansion and Culture of Innovation

Kevin Thompson Joins TapClicks as CFO With Marielle Smith as VP of People Success TapClicks, the leading marketing cloud for competitive marketing and website intelligence, analytics, reporting, workflow and orders management, announced two new executive hires that will help the company propel its culture of innovation and power its rapid expansion. Kevin Thompson has joined TapClicks as Chief Financial Officer and Marielle Smith has joined as Vice President of People Success. Both executives bring decades of dynamic…

Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

NRF Vision 2020 Update: Channable Debuts in the US with New BigCommerce Integration

Channable has Launched BigCommerce Integration and PPC Price Extension Functionality at NRF Vision 2020  Today, Channable, a leading provider of retail solutions that optimize product and service go-to-market strategies and online advertising, announced the US debut of its Channable platform at NRF Vision 2020. Due to customer demand, the company also announced its BigCommerce integration and PPC Price Extension functionality. Read More: KWI Unveils New, Dynamic Improvements to Its POS Platform ... Channable Leveraging…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Ideoclick Becomes an Amazon Advertising Partner

Ideoclick, Inc., a full-service Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon Advertising has published a directory of Amazon selected advertising providers, including Ideoclick. Amazon, the Seattle-based company that strives to be the earth's most customer-centric company, achieved BrandZ's top ranking in the 100 Most Valuable Global Brands for 2019. The Amazon Advertising find-a-partner directory is a list of agencies and tool providers who support…

Amazon Advertising Data Science Pioneer Teikametrics Introduces On-Demand eCommerce Analyst Services

Robust data team provides strategy, support and flexibility Teikametrics, the leading Retail Optimization Platform (ROP) helping brands and sellers optimize revenue and profitability from Amazon Advertising, announced its dramatically expanded Analyst Services capability. Quietly launched in 2018, the Teikametrics eCommerce Analyst Team currently uses leading edge data science and machine learning technology to manage more than $50 million in annual advertising investment and more than $1 billion in annual gross merchandise…

New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million Amazon customers…and growing. Amazon advertising is one of the fastest-growing, most powerful marketing platforms available in the digital ad space, but success is more complicated than simply creating a campaign, with options like Amazon Sponsored Products, Amazon Stores and a long list of other features that can be difficult for marketers to master without expert help.…

Merkle Releases Amazon Advertising Flywheel Strategy Guide

Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components that comprise the flywheel, including owned, paid, and earned media. “By bringing together teams to support merchandising,…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…