Browsing Tag

Amazon Advertising

Cardlytics Announces Peter Chan as Chief Technology Officer

Cardlytics, Inc. , one of the largest digital advertising platforms, announced the appointment of Peter Chan as its Chief Technology Officer. Chan joins Cardlytics from Amazon to lead all engineering and technology as the company continues its evolution and integration following the recent Dosh and Bridg acquisitions. Based in San Francisco, Chan will lead the technology organization as it continues to transform the Cardlytics self-service advertising platform to empower marketers and enhance the bank customer experience.…

Scripps collaborates with Amazon Advertising to bring Amazon’s premium OTT offerings to local businesses

Further accelerating its leadership in the over-the-top (OTT) space, The E.W. Scripps Company is collaborating with Amazon Advertising to bring its OTT advertising offerings to local businesses. As part of this new initiative, Scripps' Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon's News apps to local businesses. Amazon OTT and Twitch jointly reach an unduplicated monthly…

Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, announced the launch of its advanced Advertising Optimization and Intelligence platform. Powered by cutting-edge AI and sophisticated machine-learning technology, the innovative platform solidifies Feedvisor’s full-funnel Amazon Advertising solution, enabling brands and retailers to make data-informed decisions across their entire advertising program. Marketing Technology News:  Avtex Wins 2021…

Report: 34% of Amazon Sellers Are Increasing Advertising Spend on Amazon in 2021

Jungle Scout, the leading all-in-one platform for Amazon sellers, released its 2021 Amazon Advertising Report, which analyzes data from more than 560,000 ad campaigns and 3,500 brands, agencies, and third-party sellers advertising on Amazon to examine Amazon's booming advertising business. The report reveals that a significant majority of brands opt to advertise their products on Amazon, and one in three are increasing their ad investments in 2021. Marketing Technology News: Research By The Mix For Mozilla Highlights…

Amazon Advertising Demand Side Platform DSP UK Based Business Clear Ads Launches Podcast

The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses navigate Amazon advertising. Clear Ads, the UK's pre-eminent Amazon advertising demand side platform (DSP) business, has recently announced the launch of its podcast, "Highway to Sell." The show has already covered topics of interest, including recommending a strategy for bidding and keyword…

CommerceIQ Closes 2nd Year of Triple-Digit Growth Fueled by Growth of Amazon Advertising

Ecommerce Channel Optimization Company Bolsters Leadership Team with Former Kantar EVP and Nestle, Colgate Palmolive Brand Exec as VP of Customer Success & Professional Services CommerceIQ, a leader in Ecommerce Channel Optimization, announced it has achieved two consecutive years of triple-digit revenue growth with 2.6x year-over-year revenue increase in 2020, and appointed a new VP of Customer Success & Professional Services, Jonathan Young, to its leadership team. Young’s appointment strengthens CommerceIQ’s team…

Amazon PPC Strategy Company Shares Benefits of Promotions for Holiday Season

Sponsored Profit, an Amazon PPC strategy company, is sharing with online sellers the benefits to running Amazon promotions during the holiday season. The company says promotions can help improve brand awareness, boost conversion and increase sales Amazon PPC strategy company Sponsored Profit shares with online sellers the potential benefits to running Amazon promotions during the holiday season. The company also offers its top tips for running promotions in conjunction with Amazon PPC. The company is well known for its…

High Quality Content Has Outsized Impact on Amazon Sales Conversions, New Salsify/Kenshoo/Profitero Study Finds

Compiled from data across millions of Amazon products, "The Content Advantage in Amazon Advertising" reveals how content impacts search rankings and sales funnel metrics Product content on Amazon that meets certain best practice thresholds (termed "A-rated" content) drove 21 times more conversion than poor content, finds a new study from Salsify, Kenshoo, and Profitero. "The Content Advantage in Amazon Advertising" reveals that optimized product content positively impacts search engine results and ad efficiency as well.…

Clear Ads Brings Powerful Advertising Opportunities to Businesses

Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand-side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is described as a platform that enables advertisers to programmatically buy display, video, and audio ads. It also allows advertisers to reach, educate, and re-engage customers both on and off Amazon. It has fast…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

Brand New Galaxy Acquires content26 in Its First North American Acquisition

Acquisition creates a one-of-its-kind global agency able to help clients scale e-commerce marketing business Brand New Galaxy (BNG), an independent European holding company specializing in digital, e-commerce, technology and creative services, announced its first North American acquisition, acquiring content26, an agency specialized in Amazon advertising and content. Through this acquisition, the combined agency will be able to offer more comprehensive and global solutions, helping clients scale their digital, e-commerce,…

Amazon PPC Management Agency UK Helps Amazon FBA Sellers Maximize Profits

Noted Amazon PPC agency, Sponsored Profit, is now a trusted destination for Amazon sellers of all sizes looking to systematize their Amazon PPC for maximum profit. As Amazon PPC specialists, the company has generated over $40M in sales for its clients Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon. However, proper Amazon PPC management can be a mountain to climb for Amazon sellers. Popular Amazon PPC agency, Sponsored Profit, is now making life easier with its simple system…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

Intentwise Adds API and Connectors to Help Agencies and Advertisers

Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal reporting systems such as Google Data Studio, Tableau, and Excel. Intentwise has developed proprietary connectors for Google Data Studio and Tableau and will expand to additional analytics platforms in the future. Agencies and direct advertisers…

Urtasker.com Reveals How Holiday Profits May Require Deeper Knowledge of the Amazon Advertising Ecosystem

The holidays are soon upon us, and as businesses globally await the significant boon from the massive swell of transactions, which are imminent, one segment of knowledge could be the differentiator for maximizing success. It may be of no surprise to many, however, according to Statista, Amazon was responsible for 45% of U.S. e-commerce spending in 2019, a staggering figure which is expected to rise to 47% in 2020. A trajectory that is potentially setting the stage to tip the scales north of 50% in 2021. In fact, the very…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

MarTech Interview with Jürgen Galler, CEO & Co-Founder at 1plusX

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

Amazon PPC Software Lets Amazon FBA Sellers Optimize their PPC Campaigns with Ease

Sponsored Profit is now making lives easier for Amazon FBA sellers with its highly effective Amazon PPC software. This popular online platform offers tools and training tailor-made for Amazon sellers A popular online PPC platform for Amazon sellers, Sponsored Profit is now making waves in the business community by helping its clients build profitable Amazon businesses with PPC. Its proven Amazon PPC strategy has already delivered excellent results. The tried-and-tested system created by Sponsored Profit helps Amazon…