Browsing Tag

Amazon Advertising

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

Intentwise Adds API and Connectors to Help Agencies and Advertisers

Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal reporting systems such as Google Data Studio, Tableau, and Excel. Intentwise has developed proprietary connectors for Google Data Studio and Tableau and will expand to additional analytics platforms in the future. Agencies and direct advertisers…

Urtasker.com Reveals How Holiday Profits May Require Deeper Knowledge of the Amazon Advertising Ecosystem

The holidays are soon upon us, and as businesses globally await the significant boon from the massive swell of transactions, which are imminent, one segment of knowledge could be the differentiator for maximizing success. It may be of no surprise to many, however, according to Statista, Amazon was responsible for 45% of U.S. e-commerce spending in 2019, a staggering figure which is expected to rise to 47% in 2020. A trajectory that is potentially setting the stage to tip the scales north of 50% in 2021. In fact, the very…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

MarTech Interview with Jürgen Galler, CEO & Co-Founder at 1plusX

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

Amazon PPC Software Lets Amazon FBA Sellers Optimize their PPC Campaigns with Ease

Sponsored Profit is now making lives easier for Amazon FBA sellers with its highly effective Amazon PPC software. This popular online platform offers tools and training tailor-made for Amazon sellers A popular online PPC platform for Amazon sellers, Sponsored Profit is now making waves in the business community by helping its clients build profitable Amazon businesses with PPC. Its proven Amazon PPC strategy has already delivered excellent results. The tried-and-tested system created by Sponsored Profit helps Amazon…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Quantum Metric, Disney, Helium 10, Integral Ad Science, and Quartile Digital. DISH Selects Quantum Metric to Deliver Transformational Digital Products and Services For Customers Worldwide Quantum Metric, a SaaS platform that helps organizations build better digital products faster, and DISH, a connectivity company that provides television entertainment and award-winning…

Helium 10 Acquires Prestozon to Help Amazon Sellers Supercharge Their Advertising Efforts

Helium 10 has acquired Prestozon to bolster its Amazon Advertising technology and to help Amazon sellers and growing brands take advantage of Amazon's booming advertising platform. Prestozon brings its industry-leading advertising optimization algorithms and talented team to Helium 10's an all-in-one Amazon software platform. Together, Helium 10 and Prestozon will combine their data to help sellers better understand their organic and paid efforts. Over the next few months, Helium 10 will be working to continually…

Pinterest Announces Pins Ad Monetization Features to Improve Shopping Experience

US-based image sharing and social media services platform Pinterest has announced key features to boost shopping experiences and boost ad monetization opportunities ahead of the holiday season. Pinterest is rolling out new shopping tools for Pinners and advertisers to deliver highly contextual ad experience on their platform. These ad technology features take every Pinners' and advertisers closer to making 'every Pin shoppable'. Quick Summary of New Pinterest Ad Technology Announcement and Features Not every retailer can…

Amazon Advertising Bid Management Strategy

Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of Amazon Advertising professionals with the experience to help develop a best-in-class proprietary bid management tool, allowing the agency to expand its service offering to Amazon Advertising campaigns. Marketing Technology News: InMarket Acquires Assets from NinthDecimal, Creating the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ReverseAds, Amazon, MOLOCO, Adlucent, and InterAd. ReverseAds Announces The Launch Of The World’s First True Alternative To Search Advertising ReverseAds announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search. ReverseAds…

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory

Marketplace Clicks, advertising specialists for brands selling products on Amazon, announced it has been included in Amazon Advertising's find-a-partner directory. The directory includes agencies that have demonstrated a high level of engagement and proficiency with Amazon Advertising products. Marketplace Clicks is one of 50 agencies that have been named to the directory. "We are honored to be listed in the directory," said Mike Ziegler, President of Marketplace Clicks. "When we started this agency, our founding…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Clear Ads, Strategus, Joveo, AcuityAds, and Playbook Media. Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive…

The Elusive Holy Grail of Consumer Data Science and Intelligence

Understanding consumer data science is very important in the current context. In today’s marketplace, brands, agencies and organizations must have fast, streamlined access to complex consumer-based data in order to stay competitive. Meanwhile, sensitivity around data collection, responsible use, and legislation has changed the climate in which we operate. External pressures from the global pandemic, widespread natural disasters and societal upheaval are also causing the need for consumer insights to speed up, as people…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from CommerceIQ, Spirable, Adverty, ViralGains and Amazon. CommerceIQ is Now an Amazon Advertising Partner CommerceIQ, a leader in E-commerce Channel Optimization, announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect with managed-service providers directly for planning,…

Amazon PPC Tools, Training & Software Company Offers Course on Advertising Strategies for Sponsored Products

Sponsored Profit offers a simple Amazon PPC strategy and software solution for FBA sellers. The company provides tools, training and a supportive community to help sellers manage Amazon ads confidently and profitably to build a thriving business Sponsored Profit, an Amazon PPC strategy company, provides Amazon FBA sellers with everything needed to manage Sponsored Products campaigns quickly, confidently and profitably. Members will have access to tools, straightforward training and a supportive online community, all in…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from iClick, Tru Optik, Adverty, etailz, and Aqfer. iClick Announces Upgrade Of Advertising Campaign Management Tool -IActivate iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched an upgrade of its ultimate advertising campaign management tool, iActivate. Tru Optik Launches Self-Service Data Marketplace to Power…

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…