Following other key European launches, Austria becomes Utiq’s sixth operational market

The partnership leverages A1 expertise and network reach to enable responsible digital marketing

Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s leading telecommunications provider.

This partnership brings Utiq’s innovative, people-first Authentic Consent Service to A1’s vast user base, facilitating more relevant digital marketing experiences between brands, publishers, and people. The Service enhances data privacy, giving consumers real control and choice over their consent, whilst offering advertisers the ability to target deterministically and accurately at scale.

Marc Bresseel, CEO of Utiq, commented on the expansion into Austria by saying: “This is another significant step for Utiq in partnering with A1 Telekom to bring privacy-focused responsible marketing solutions to Austria, aligning with our vision of empowering users while delivering value to brands and publishers through more relevant, ad-funded experiences.”

Marco Harfmann, A1 Director of Marketing Communications, on the collaboration with Utiq: “Through the cooperation with Utiq, we are bringing an exciting and above all practical and secure successor technology to 3rd party cookies to the market. In combination with our large customer base, this opens up exciting solution approaches for the digital advertising industry.”

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First-Party Identifier vs. 3rd Party Cookies

Secure and encrypted addressability is crucial for targeted online advertising. Previous solutions like cookies are ineffective, inaccurate and also face increasing restrictions, with alternative, innovative solutions using telecommunications services now being accepted as the privacy-first, deterministic alternative.

Telco-powered identifiers are replacing 3rd party cookie solutions to address users on brand and publisher websites. Only when the user gives their consent will they receive personalised online advertising or website optimisations based on this dedicated technology, through pseudonymized IP addresses.

Utiq, which is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc, arrives in Austria with a mission to help foster a trusted and responsible ad-funded open internet.

The partnership connects A1 with Utiq’s trusted publishers and brand partners via a real-time, end-to-end secure consent signal match – its first-party data identifier – to create Authentic Audiences that have unambiguously and freely provided consent for marketing purposes.

This unique alliance marks a significant step in Utiq’s European expansion and strengthens both companies’ market positions, combining Utiq’s cutting-edge technology with A1 established leadership in Austrian telecommunications.

Utiq is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing.

Utiq empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions.

Our easy-to-use and centralised consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency,

Utiq was launched in 2023 and is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc.

More about Utiq: utiq.com

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A1 – Internet, telephony, TV, and IT solutions from a single source

A1 is Austria’s leading communications provider with around 5.1 million mobile customers and 1.9 million fixed-line connections. Customers benefit from a comprehensive range of services from a single source, including voice telephony, internet access, digital cable TV, data and IT solutions, wholesale services, and mobile business and payment solutions. The brands A1, bob, Red Bull MOBILE, and Yesss! stand for top quality and smart services. As a responsible company, A1 integrates socially relevant and environmental concerns into its core business. A1 (legal entity: A1 Telekom Austria AG) is part of the A1 Group – a leading provider of digital services and communication solutions in the CEE region with around 29 million customers in seven countries. The A1 Group (ATX:TKA), which offers communication solutions, payment and entertainment services, as well as integrated business solutions, generated revenues of €5.3 billion in the 2023 financial year, with around €2.8 billion coming from A1 Austria revenues. Around 18,000 employees and state-of-the-art broadband infrastructure enable a digital lifestyle and allow customers, companies, and devices to connect anywhere and anytime. As the European unit of América Móvil, one of the world’s largest mobile network operators, the group is headquartered in Vienna and provides access to global solutions.