New relationship with Hy-Vee seeks to improve customer experience across 400 locations

Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, announces a multi-year partnership with Hy-Vee, Inc., an employee-owned supermarket that operates in eight states across the Midwest.

Through this partnership, Vibenomics will scale its AOOH Advertising Marketplace to enrich the customer experience in more than 400 Hy-Vee locations across the Midwest. Vibenomics’s AOOH technology automates the audio ad buying process to current programmatic standards and enables users to strategically target customers at the point of purchase.

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Vibenomics continues to expand its national footprint in programmatic retail advertising. The company recently partnered with Vistar Media to announce the expansion of The Trade Desk’s omnichannel DSP to support AOOH. Today’s news continues to build on Vibenomics’s momentum in the retail media space, including its ongoing relationship with Kroger at more than 2,500 locations nationwide.

Beginning February 15, Vibenomics will bring targeted, specialized music and messaging into Hy-Vee’s owned and operated locations.

As the pandemic has shifted consumer buying behaviors, Vibenomics will work closely with Hy-Vee to determine which categories of advertisers, brands or specific products to promote on its airwaves while considering the type of shopper experience they strive to deliver.

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“We’re thrilled to continue building our retail media presence by partnering with Hy-Vee, an innovative grocer who sees the potential of monetizing their audio with Vibenomics,” said Brent Oakley, CEO at Vibenomics. “As a company, we’re evangelizing AOOH’s value and partnering with retailers like Hy-Vee to incorporate media capable of creating memorable shopping experiences.”

Vibenomics has made significant strides in owning the programmatic AOOH space this year, reaching up to 63% of the total U.S. shopper population. By extending the company’s unique audio inventory to omnichannel DSPs such as The Trade Desk, Vibenomics continues to engage leading brands and reaches consumers with creative and contextual messages within the shopping environment.