Digital Out of Home marketplace has appointed industry veteran Gavin Wilson to accelerate its growth plans

VIOOH, the digital out of home (OOH) advertising marketplace has appointed Gavin Wilson as its Chief Revenue Officer (CRO).

Wilson brings with him a wealth of contacts and experience with a prestigious background in the advertising sector and will be responsible for the buy-side element of programmatic trading of digital OOH, working with DSP and agency partners. Gavin will be driving the broader engagement and growth strategy of the company as it looks to expand into new markets and territories. He will report into the CEO, Jean-Christophe Conti.

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Prior to joining VIOOH, Wilson was Regional Managing Director at dunnhumby where he managed a large revenue and people portfolio for two years for both digital and non-digital products. This included the running of a full media department across multiple media channels using Tesco’s first-party data and dunnhumby Science. The business delivered better customer experiences of media communications from FMCG brands to consumers, working with top FMCGs like Unilever, Proctor & Gamble, Nestle and Coca Cola.

Before dunnhumby, he was the Chief Revenue Officer at German DSP Sociomantic Labs. He was responsible for growing the businesses globally and working with each region to drive client value and interactions.

Commenting on the appointment, Wilson said, “I’m delighted to be making this move – VIOOH is on the cusp of an exciting period of growth. In spite of the current turbulence in the global economy, the fact is the OOH advertising sector is beginning to embrace programmatic. This is going to open up new opportunities for those innovative brands looking to take advantage of this and VIOOH is going to be both in a position, and a company, at the centre of it all.”

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VIOOH is a marketplace that connects OOH and digital advertising to create brand experiences and meaningful outcomes for advertisers. Backed by JCDecaux – the number one advertising company worldwide, it combines access to premium OOH inventory with unrivalled connections to leading DSPs and key buyers making it easy to trade OOH, efficiently.

“This news is another step forward as we grow this business”, said Jean-Christophe Conti, chief executive officer, at VIOOH. “As we stand today, the revenues for OOH are being squeezed. But this is a short-term challenge. Despite current market conditions, we’re envisioning a big future as brands look to accelerate growth out of this current crisis and the adoption of programmatic for OOH becomes mainstream. This is exactly why we are bolstering our senior team with the appointment of  Gavin.”

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