IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.

White Bullet will track advertising on high-risk pirate websites for EL and provide reports throughout the year. By tracking advertising of EL’s Members and providing information about which websites ads appeared on, White Bullet will help EL’s Members to address any advertising related issues and fight piracy.

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The European Lotteries (EL) is the European umbrella organisation of national lotteries operating games of chance, including sports betting, in more than 40 European countries. It is the European lottery and gambling sector’s largest and most representative organisation, and it believes in a high level of consumer protection and responsible gaming, whilst promoting a sustainable and sound gaming model for the benefit of society.

White Bullet’s platform looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking that all-important advertising and financial impact, with AI and machine learning taking the strain.

“We are delighted to support the European Lotteries as it helps to ensure a sustainable gaming model and to defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “EL plays an extremely important role within its sector and this partnership will help legitimate organisations to use and protect their IP.”

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Arjan van ’t Veer, Secretary General, The European Lotteries, adds: “We are delighted to partner with White Bullet and have no doubt that its platform and expertise will help us to be successful in our mission to safeguard the interest of our Members and by doing so, protecting their players as well. Brand safety is of paramount importance to us and our Members as we continue to fight illegal offerings. By collaborating with White Bullet, EL  Members will have access to benchmark studies and will be able to maintain their high brand safety standards.”

White Bullet has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of Intellectual property crime. By connecting rights owners and the advertising industry with real-time data about piracy risk, so all parties can take action, White Bullet’s solutions allow clients to understand the universe of piracy and to stop it from generating revenue.

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