TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. debuted its TiVo One cross-screen ad platform, combining ad inventory across multiple end-points in the home and the car empowering advertisers to efficiently optimize branded campaigns to their desired audiences with advanced forecasting, precise targeting and robust measurement capabilities. TiVo One is the latest service to be added to Xperi’s growing capabilities for its independent media platform, creating the ability to connect advertisers with their target audience across the various entertainment touchpoints that are used on a regular basis.

“Management’s Discussion and Analysis of Financial Condition and Results of Operations”

Xperi has experienced rapid success with its independent media platform over the past year, which is seen through increased adoption and growing footprint for TiVo OS, TiVo Broadband and DTS AutoStage Video Service Powered by TiVo. Each facet of Xperi’s independent media platform is focused on providing users with a unified and personalized viewing experience while partnering with content providers to offer a diverse range of content options and monetization opportunities.

Marketing Technology News: Merkle and Celebrus launch CXM Signals, a world-first solution enabling brands to harvest first-party data and deliver exceptional experiences

“As a key element of our long-term strategy for the independent media platform, offering a variety of ways to optimally engage with audiences is essential. Whether that be through our smart TV offerings or connected car solutions, partners leveraging our innovative solutions can ensure we’re committed to delivering value and driving sustainable growth,” said Jon Kirchner, CEO of Xperi. “By fostering an ecosystem that prioritizes choice, personalization and seamless integration across platforms, we aim to redefine how audiences engage with content in today’s dynamic environment.”

This summer, Europe will play host to three months’ worth of international sporting events. Ahead of these events, TiVo is focused on helping its partners meet consumer demands. TiVo’s first OEM partner, Vestel, has smart TVs Powered by TiVo in retailers across most major European countries, under a dozen different brands. Argos, a major UK retailer, has deployed TiVo OS in their Bush house brand of smart TVs, which are available online and in stores now, and are one of the first smart TVs to incorporate Freely, the new UK streaming service delivering live TV over broadband. And Panasonic is also expected to launch smart TVs Powered by TiVo into retail stores across Europe and the UK this summer.

TiVo OS is designed to maximize consumer engagement to create enhanced economic benefits from ad placements across partners. As such, this summer is expected to be an important time for entertainment technology to activate strategies that keep their customers engaged, which extends to the power of advertising. The connected television (CTV) advertising market is projected to reach 36 billion USD by 2026, which means advertising on smart TVs has never been more imperative. Additionally, according to the latest TiVo Q4 2023 Video Trends Report, 62.8% of consumers expressed high tolerance for ads. However, many smart TV interfaces prioritize irrelevant ads, hindering the user experience. Since the launch of TiVo OS in 2022, TiVo has been committed to keeping the user experience a priority – and that is a benchmark of its independent media platform. With the addition of TiVo One, partners can trust TiVo’s promise to balance personalization with targeted and relevant ad placements, ensuring a seamless user experience.

Marketing Technology News: MarTech Interview with Andrew Bennett, Chief Marketing Officer @ Conga

TiVo One is a cross-screen marketing solution that can help brands optimize their advertising campaigns, analyze customer attribution across different channels and devices, and gain valuable insights into which devices and distribution platforms drive maximum engagement to adapt advertising strategies accordingly.

TiVo One initially plans to offer a ‘Homepage Ad,’ its flagship ad unit, enabling brands to amplify their message with targeted data-driven advertising. This is expected to allow advertisers to reach their targeted audiences through linear and OTT ad promotions, and provide shared ad revenue opportunities for partners, all the while allowing users to find their content through seamless search and discovery for a friction-free viewing experience.

Key Features of TiVo One Ad Platform:

• Cross-Platform & Global Reach: TiVo One powers all TiVo platforms, providing advertisers optimal reach and frequency across streaming, IPTV, smart TV and automotive.

• Branded Experience: Enhanced graphic display combined with video and image expansion for maximum impact and engagement, driving directly to content consumers want.

• Precision Targeting: Enhanced content discovery and engagement allows advertisers to target based on viewing audiences’ behaviors and profiles, while delivering on user privacy preferences with a consent-first framework.

• Advanced Measurement: Track, analyze and optimize campaigns in real-time, offering actionable insights to fine-tune your strategy for maximum ROI.

“As a long-term partner of TiVo, we look forward to being part of this next evolution of their omnichannel platform, TiVo One,” said Mike Laband, senior vice president, platform revenue at Magnite. “Providing buyers with unified access to inventory across every screen in a streamlined, efficient way is key and TiVo does so on a global scale with unique inventory. We are eager to continue innovating with the TiVo team to enhance results for consumers and brands.”