ZW Data Action Technologies, Inc., an integrated Internet advertising, precision marketing, data analytics and enhanced value-added blockchain services provider serving enterprise clients, today announced that its wholly-owned subsidiary ChinaNet Online (Guangdong) Technology Co., Ltd. was authorized as an advertising service provider for KOLs and Ecommerce in 2021 by Tencent Holdings Ltd, a leading provider of Internet value added services in China (SEHK: 00700) (“Tencent”). Tencent serves over 1.2 billion users for their digital needs, and as such, its effective advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

ZW Data was authorized as Tencent’s advertising platform business expansion services provider, including advertising sales operations and customer services. The new cooperative relationship with Tencent in Guangdong has become a milestone for ZW Data’s new development in the southern market of China.

“We believe this collaboration will enhance our spectrum of resources for advertising and marketing to the next level, especially for our future cross-border KOLs and ecommerce business. In addition, we intend to add blockchain to media resources to enhance the accuracy and transparency of the efficient and effectiveness of the digital marketing. The collected results can be further cultivated and analyzed to optimize the accurate matching of buyers and sellers through artificial intelligence technology. We believe the future is exciting and we expect this opportunity will eventually help the Company increase its revenue in long run,” said Mr. Handong Cheng, Chairman and Chief Executive Officer of ZW Data Action Technologies.

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player