Seasoned Executive Leader Provides Significant Commercial Expertise

Provation, a leading provider of healthcare productivity and workflow automation software solutions, and a wholly-owned operating company of Fortive Corporation, announced the appointment of Anita Santos as Chief Marketing Officer (CMO).

“Anita is a transformational growth leader with extensive financial acumen, and proven success in technically complex industries,” commented Ankush Kaul, President of Provation. “We are confident that her leadership skills and growth driven mindset will help Provation expedite its vision of becoming the global leader of innovative solutions that maximize healthcare quality and productivity.”

Anita brings more than 25 years of commercial leadership experience from life sciences, medical device, and software technology industries. Most recently she was the Executive Vice President of LabMinds. Anita was also the CMO for the $1.5B US market of Signify. In her role, she led the company’s marketing strategy and implementation for the professional and consumer channels. Prior to this, Anita was Vice President of Marketing for Johnson Control’s global $1B security products business, where she led a global team of more than 100 in product pricing, new product development, business strategy, and mergers and acquisitions. Her previous experience also includes tenure with Thermo Fisher Scientific and MilliporeSigma.

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“Provation’s innovative healthcare software solutions empowers providers with the technology needed to consistently deliver quality patient care. Our solutions make a difference in the healthcare industry, and I am proud to be a part of this important mission.”

“I am excited to join the Provation team and help the company expand market share and increase revenue,” commented Anita Santos, Chief Marketing Officer, Provation. “Provation’s innovative healthcare software solutions empowers providers with the technology needed to consistently deliver quality patient care. Our solutions make a difference in the healthcare industry, and I am proud to be a part of this important mission.”

The National Association of Corporate Directors (NACD) recognized Anita as NACD Directorship Certified™, and she also serves as a Board Advisor for Acromedlab. Anita earned an M.B.A. from Suffolk University and a B.S. in business administration in marketing and finance from Merrimack College.

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