Mindtickle Has Allowed Flashbay to Transfer Its Experience and Knowledge Across Geographies

Flashbay, the world leader in branded promotional technology has partnered with MindTickle to enhance its global sales team capability. Flashbay has seen rapid growth in the last 5 years with over 150 sales staff across the globe, with offices across 4 continents and 5 countries. It has transformed from mid-size business to established global organization with extensive training and development requirements for its staff. With over 15 years of B2B Sales experience and extensive international market knowledge within a fast-paced and unpredictable environment, Flashbay’s products and services within the industry are unrivaled.

MindTickle, a ‘cloud-based Sales Readiness and Enablement platform’ has allowed Flashbay to transfer its experience and knowledge across geographies, ensuring that the same principles and training are applied across all Flashbay offices and departments. Customers can be assured that if they place an order in Germany, Poland or Australia that they will receive the same high standards, product knowledge and customer service that they would in London, California or China.

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The implementation of a global sales training tool has come about as a result of ambitious product launches and a rapid increase in employee headcount. “We have launched more products in the last 18 months than we have in the 15 years we have been trading,” explains Flashbay CEO Steve Webster. “As a result, we want our employees to join us on this upward trajectory by providing new learning and sales opportunities for staff, and to continue to deliver the best products and services to our customers.”

Joss Hancock, Flashbay’s Global Sales Performance Analyst says, “MindTickle has allowed us to easily distinguish the best talent, through its interactive learning and assessment capabilities. We set our recruitment standards extremely high at Flashbay, and it’s now much easier to see who is capable of achieving them, and who is falling short. Secondly, it reduces onboarding time significantly, and increases the chances of new Sales Account Managers selling much earlier and much better than more traditional training methods.”

The MindTickle platform has enabled Flashbay’s employees to understand how their organization is run, developing a company that truly knows what it’s doing, from order enquiry to delivery. The company has received over 50,000 5-star Trustpilot reviews from customers across the world and has sold over 100 million customized technology products.

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