Sales enablement technology provider builds leadership team to further guide expansion

Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces the promotion of Mediafly COO John Evarts to President and the appointment of Andrew Miehl as Chief Customer Officer. The announcement comes as Mediafly gears up for rapid growth, doubling the sales team in the last quarter and adding new members to the executive team to ensure success.

“Over the past several years, we’ve made significant expansions at Mediafly to provide our customers with the most robust suite of solutions that empower sellers to create dynamic and interactive sales content experiences, ultimately, closing deals,” said Carson Conant, CEO and founder of Mediafly. “Through this transformational period, we’ve acquired two companies, with more to come, adopted the Salesforce V2MOM business planning process, hired Andrew Miehl to lead growth and customer success teams and promoted John Evarts to oversee our organic growth acceleration. We have the solutions, services and people in place to digitally enable sales and marketing teams across industries.”

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Evarts joined the Mediafly team in 2010 as COO/CFO. During his time at Mediafly, Evarts has provided guidance and expertise in strategy, operations, administration and financial management. Adding President to his COO title, Evarts will continue to work closely with Mediafly CEO and founder Carson Conant to support internal teams, while executing strategic initiatives for the company.

“As we continue to grow, it’s time for us to reassess and readjust as needed to meet the needs of our customers and our employees,” said John Evarts, COO and President, Mediafly. “Working at Mediafly for a decade, I have a good understanding of where we’ve been, where we are today and where we want to be in the future. Stepping into the role as President gives the executive team clear swim lanes to catapult Mediafly into the next phase of growth.”

Previously, Miehl served as the vice president of sales at Instructure. Prior to Instructure, Miehl spent 12 years at CareerBuilder, where he served as vice president of software sales, focused on increasing market share and creating customer-focused strategies. During his time at CareerBuilder, he also built, launched and scaled a new software division and customer-focused team.

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“Mediafly’s dedication and commitment to providing customers with the best experience for their sales teams, going the extra mile to create unique features specific to the customer’s needs, shows they are passionate about every customer’s success,” said Miehl. “The team has already built a great foundation for me to start with, and my goal is to continue pushing Mediafly upward and onward in the sales enablement industry.”

The announcement comes on the heels of Mediafly’s recognition as a strong performer in The Forrester Wave™ Sales Content Solutions, Q3 2020 report. Making a significant leap across the competitor landscape, Mediafly was rated with the highest possible score in 14 evaluation criteria, growing its market share by advancing the Mediafly solution to meet the sophisticated needs of the ever-evolving market.

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