New Integrations Target Three Core Communication Channels: Chat, Direct Mail and 1:1 Video

Outreach, the leading sales engagement platform, announces Outreach Galaxy, a new program that offers deeper partner integrations and enables sales teams to more effectively access multiple sales tools directly from the Outreach platform. With 500+ companies utilizing the Outreach API and more than 30 recognized integrations including DiscoverOrg, Drift and LinkedIn, Galaxy equips sales reps to use any tools and channels needed to win deals.

Outreach Galaxy provides sales teams with:

• More visibility on information and actions performed by third party applications like video views or website chats. Outreach Galaxy puts actionable information at reps’ fingertips so they can have more contextual conversations.
• “Next best actions” enabled through integration partners. Outreach automates customer touchpoints and can trigger or be triggered by external information fed into Outreach.
• Greater ability to meet changing buyer preferences. Outreach is the system of action for modern sales teams, and now enables reps to communicate with buyers through even more mediums.

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“Sales is evolving to become more personal and accurate. You must use the right channel for the right engagement for the right prospect and customer,” said Manny Medina, CEO and cofounder of Outreach. “A sales engagement platform must be multichannel and have the ability to optimize on each depending on the customer. Now you can do that, with Galaxy.”

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In addition to Outreach Galaxy’s existing integration partners, Outreach is unveiling new integrations with Vidyard, Intercom and Sendoso. These new integrations will further allow sales teams to engage their prospects in three core communication channels – chat, direct mail and 1:1 video. While each integration will interact differently with Outreach Galaxy, the core functionality will remain similar (e.g., the integrations will render inside of, perform action in, feed their information into, and trigger new action in Outreach).

“Empowering sales teams to leverage the power of video from within Outreach and to take actions based on their recipients’ viewing behavior, will deliver incredible results for our mutual customers. We are thrilled to be part of the Outreach Galaxy,” said Devon Galloway, CTO of Vidyard.

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