8×8 Announces Strategic Channel Partnership With Pax8

8x8 Announces Strategic Channel Partnership With Pax8

8×8, Inc., a leading integrated cloud communications platform, announced Pax8, the best place to buy cloud solutions, has joined the 8×8 Open Channel Program as a strategic partner. As part of the agreement, Pax8 is now offering partners across the US the 8×8 Open Communications Platform, which uniquely combines voice, team chat, meetings, and contact center in a single solution, allowing organizations to move to the cloud and transform the digital workplace.

A significant partner opportunity with Pax8 and 8×8 includes 8×8 Voice for Microsoft Teams, which is successfully delivering an enterprise-class, easy-to-administer global telephony direct routing solution for companies while keeping the Microsoft Teams experience unchanged for end users.

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“By partnering with 8×8, we can further empower the modern partner to maximize business growth and revenue opportunities,” said Ryan Walsh, Chief Product Officer and Channel Chief at Pax8. “8×8 is a leader in cloud communications, and as a channel-first company they make business easy. We are thrilled to join forces with 8×8 and work together to support our partners as they help clients accelerate their digital transformation efforts, ensure business resilience, and enhance employee experience and engagement.”

Pax8 has grown rapidly, enabling thousands of partners to modernize their technology stack and simplify the buying experience with consolidated billing, automated provisioning, and industry-leading PSA integrations. Through a strategic partnership with Microsoft, Pax8 is enabling partners to maximize their Microsoft business through the Wingman CSP program, making it easy to add in-demand Microsoft solutions, optimize Microsoft program participation, and find opportunities to grow their business.

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“We want successful, fast-growing partners in the 8×8 Open Channel Program, such as Pax8, as we help businesses optimize IT investments and move their on-premises communications to the cloud,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8. “Enabling operate-from-anywhere business communications together with superior, reliable telephony for Microsoft Teams are tremendous growth drivers for the channel. Our award-winning technology and high-impact channel programs will provide the support needed so both Pax8 partners and their customers can succeed.”

The 8×8 Open Channel Program ensures that every member of 8×8’s channel community, from Master and Sub Agents to VARs, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customizable, white-gloved marketing campaigns to reach prospects. The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos, and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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